March 7-9, 2021 | Hyatt Regency, Green Bay, WI

Symposium - March 7 - 9, 2021     |       Expo - March 8, 2021


RETHINK, REINVENT, AND RECOVER with the Wisconsin hotel and lodging community at the WH&LA Spring Symposium & Expo! This event brought together high-value education with the state's only lodging-specific trade show.

Lodging owners, operators, management professionals, service providers, vendors, and educators reunited at the Hyatt Regency Green Bay from March 7-9 for educational sessions, networking, and more. 

Educational Sessions

Planned by WH&LA members and Wisconsin hotel owners, operators, and hospitality vendors to bring you the most relevant information. All educational sessions are planned by WH&LA volunteer leaders and aimed at providing the most relevant information to hoteliers, management company professionals, owners, and suppliers. 
  • Promoting Wisconsin Tourism During the Pandemic Recovery with Acting Secretary Anne Sayers, Wisconsin Department of Tourism - VIDEO
  • Straight Talk on Tourism Promotion - Bringing Guests Back to Wisconsin panel featuring Brad Toll, Greater Green Bay Convention & Visitors Bureau; Celestino Ruffini, Visit Beloit; Krystal Westfahl, Let's Minocqua Visitors Bureau + Chamber of Commerce; Megan Suardini, VISIT Milwaukee - VIDEO
  • Hotel Marketing Priorities for 2021 with Brian Lee, APR, President of Revelation PR, Advertising & Social Media - VIDEO
  • Diamond or Dud? Adaptive Reuse Projects That Deliver a High Touch Experience with Kahler Slater - VIDEO
  • Breakfast & Brainfood: Managing Unconcious Bias as a Post-Pandemic Workforce Development Strategy with Gus Martinez, GSM Consulting - VIDEO 
  • Employment Law Issues & Legal Sticking Points for Wisconsin Employers with attorney Erica N. Reib, O'Neil, Cannon, Hollman, DeJong & Laing S.C. - VIDEO
  • Lodging Industry Legislative Outlook from Wisconsin & DC with WH&LA contract lobbyist Kathi Kilgore, Swandby/Kilgore Associates and AHLA's President & CEO Chip Rogers  - VIDEO

Spring Lodging Expo

This year the expo experience was reformated to allow for maximum networking between attendees and exhibitors on Monday, March 8 featuring Speed Networking from 11:00am - 12:30pm and a Tabletop Marketplace from 12:30pm - 4:00pm.

Thank you to all of our exhibitors! 
  • Bayland Buildings Inc. 
  • CBRE Hotels
  • Ecolab
  • NaceCare Solutions 
  • Neuman Pools 
  • Rural Mutual Insurance Company 
  • ServiceMaster Recovery Services 

  • Sid Grinker Restoration 
  • Standard Textile 
  • Steinhafels 
  • Stevens Equipment Supply 
  • Stone Innovation 
  • The Insurance Center 
  • Vector & Inc. 

Women in Lodging Luncheon

Following the Spring Symposium & Expo, the Wisconsin Women in Lodging (WWIL) held a luncheon with an open discussion on the issues impacting women in the industry. This socially distanced luncheon provided an opportunity for attendees to share stories, find support, and discover solutions to issues in the workplace and beyond. ​


Event Safety Protocols

WH&LA is committed to providing a safe and enjoyable event experience for all participants. All attendees, speakers, sponsors, and volunteers at our event were required to agree with the Code of Conduct