The Wisconsin Hotel and Lodging Association (WH&LA) is a nonprofit trade association representing the interests of Wisconsin lodging properties since 1896.


To advance Wisconsinís lodging industry through advocacy and the delivery of valued services.


The WH&LA Board of Directors is comprised of lodging industry leaders from across the state. These elected individuals operate different types and sizes of properties, bringing their unique perspectives to the association. The WH&LA Board of Directors meets quarterly to fulfill the WH&LA mission and to ensure the policies of the organizations are meeting the needs of its members.  

The 36 member board is comprised of 6 executive committee officers, 23 lodging directors, 6 associate directors, and an at-large student representative. 

If you are interested in being considered for a position on the board of directors or would like to volunteer for a task force please email 


WH&LA office staff is located in Brookfield, WI. We retain a contract lobbyist in Madison and lodging legal counsel in Milwaukee. The annual operating budget for the association is approximately $800,000.

Interim CEO Membership Sales Specialist
Trisha A. Pugal, CAE
(262) 782-2851 ext. 10
Brian Garrity
(262) 782-2851 ext. 14
Director of Marketing, Services & Events Operations Specialist
Monica Goeke
(262) 782-2851 ext. 12
Jazmyne Queen
(262) 782-2851 ext. 11
Marketing & Communications Coordinator  
Lexie Mallary
(262) 782-2851 ext. 15