The Wisconsin Hotel and Lodging Association (WH&LA) is a nonprofit trade association representing the interests of Wisconsin lodging properties since 1896.
     
ABOUT WH&LA   LOCAL CHAPTERS
MISSION
To advance Wisconsin’s lodging industry through advocacy and the delivery of valued services.




GOVERNANCE
The WH&LA Board of Directors is comprised of lodging industry leaders from across the state. These elected individuals operate different types and sizes of properties, bringing their unique perspectives to the association. The WH&LA Board of Directors meets quarterly to fulfill the WH&LA mission and to ensure the policies of the organizations are meeting the needs of its members.  

The 36 member board is comprised of 6 executive committee officers, 24 lodging directors, 5 associate directors, and one student representative. 


2021 WH&LA Board of Directors 

 		  

 

 
AFFILIATED ORGANIZATIONS
 
​

 
STAFF   NATIONAL AFFILIATIONS

WH&LA office staff is located in Brookfield, WI. 

We retain a contract lobbyist in Madison and lodging legal counsel in Milwaukee. 

Bill Elliott, CAE 
President & CEO
belliott@wisconsinlodging.org
(262) 782-2851 ext. 10

Monica Goeke 
Director of Marketing, Services & Events
monica@wisconsinlodging.org
(262) 782-2851 ext. 12

Adam VanOuwerkerk 
Membership & Revenue Development Manager
sales@wisconsinlodging.org
(262) 782-2851 ext. 14

Lexie Mallary 
Marketing & Communications Coordinator 
communication@wisconsinlodging.org
(262) 782-2851 ext. 15