WH&LA advocates for legislation, regulations, and resources that will promote a strong lodging and tourism industry in the state of Wisconsin. As an association, we actively lobby state lawmakers and regulatory agencies in an ongoing effort to protect the rights of our lodging members. WH&LA is proud to partner with the American Hotel & Lodging Association (AH&LA) to ensure that our industry has a strong voice in Washington D.C.

Hotel and lodging properties are a key part of Wisconsin’s tourism industry. We work closely with other travel entities to help make Wisconsin a leading destination for both visitors and businesses. WH&LA is a partner of the Tourism Federation of Wisconsin – a lobbying coalition of Wisconsin trade and promotional associations and organizations. 

WH&LA provides free and paid marketing opportunities to help promote your business. All lodging properties receive a free listing in the Wisconsin Lodging Directory - the annual resource guide with over 160,000 copies distributed across the midwest. Our Targeted Marketing Program provides discounted rates on digital billboards and print publications for lodging properties and Chamber/CVB members. Associate members are encouraged to participate in the Strategic Marketing Program. 

WH&LA keeps you informed with member-only communications including: 

  • Weekly Insider e-newsletter

  • Quarterly Inntouch member magazine 

  • Timely and curated state and national news briefs 

  • Invitations to WH&LA events 

  • Social media organizational and event updates

Lodging - Hotels, motels, resorts, bed and breakfasts, inns, and other lodging properties

Lodging Executives  - Owners and management company operators with all properties in membership with WH&LA 

Associate Vendors - Businesses providing valued goods and services to Wisconsin hotel and lodging properties

Chamber/CVB - Convention & Visitors Bureaus, Chambers of Commerce, and other tourism organizations in Wisconsin 

Educational Institutions - Secondary schools, colleges, and universities offering programs specifically related to hospitality or lodging management. 

Students - Open to students enrolled in a certificate, two-year, or four-year program relating to hospitality, lodging, or event management.