WisconsINN Getaways

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Want to get great exposure across the Midwest as the featured property on the cover of the 2012 Wisconsin Lodging Directory? Then Enter the Lodging Directory Cover Contest! It’s free to enter and open to all sizes and types of WH&LA member properties in Wisconsin. Plus, we’ve changed the fee structure for this year’s contest and have added a social media promotion campaign where the traveling public gets to pick the winner.  Be sure to check out the program’s new structure, deadline and fees in the details below.

Details
WH&LA member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available should your photo be chosen as the winner. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by Friday, April 1 at 5 p.m. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to WH&LA Lodging Directory Cover Contest, 1025 S. Moorland Road, Suite 200 Brookfield, WI 53005.

All photo entries will be submitted to a third-party, outside design firm for first-round judging, where 12 finalists will be chosen. Each of the 12 finalists will be charged a $300 promotion fee.

The 12 finalists will each have a 2012 Lodging Directory cover designed and displayed at a special page at wisconsinlodging.org from Tuesday, April 12, through Monday, May 9. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways e-mail newsletter n April, sent to nearly 6,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Tuesday, May 10.

The Fine Print
Finalists will be notified and billed the $300 promotional fee on or around April 12, 2011. If payment is not received by April 26, 2011, the property’s image will be disqualified. Only properties that have paid by the deadline will be featured in the promotional e-mail. The finalist that is chosen as winner must renew its WH&LA membership on or before to June 30, 2011 to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2011. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via e-mail at communication@wisconsinlodging.org or call 262/782-2851.

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An entire year worth of electronic and print advertising opportunities is now available from WH&LA! Maybe your property has found success with co-op ads or you’re looking to try something new like Featured Properties, we’ve got all the details below.

Got questions? Contact Bill via e-mail or call 262/782-2851.

Featured Properties: Every month we feature up to 9 different properties at wisconsinlodging.org. The cost is $90-$115 per month depending on positioning. Take a look at this month’s Featured Properties, or download the 2011 Featured Property Reservation Form.

WisconsInn Getaways Email Blast: Every month we send an email blast out to more than 5,500 subscribers who are looking for getaway deals around the state. Participation is limited to approximately 10 properties per month. View a sample or download the 2011 Email Blast Reservation Form.

View a short video explaining WH&LA electronic marketing in more detail.

Digital and Print Co-op Advertising: WH&LA has secured cooperative advertising placements – including an expanded digital billboard campaign with locations across the state. Print publications include target audiences in meetings business, bus groups and leisure niches. Discounts are available for larger orders – download the 2011 Co-op Advertising Guide for complete details and order form.

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It’s time for our next seasonal “WisconsINN Getaways” email blast!

For only $50 your property’s promotion will go out to over 4,000 email subscribers. We will also promote the program on our Facebook and Twitter accounts, PLUS we will be purchasing targeted Facebook ads to drive more traffic!

Get signed up for the promotion by clicking here.

The deadline to register is TODAY and the email blast will go out to the full subscriber list on Tuesday, June 22nd. Questions? Please contact Bill in the WH&LA office today.

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With more than 3,500 subscribers, the WisconsINN Getaways email marketing program allows members to reach out to travelers interested in specials and deals for a low investment cost of only $65/ month. Sent the first of every month, the WisconsINN Getaways email blast includes up to ten different WIA member properties promoting a special package, price, bundle or giveaway.

In addition, each month subscribers are eligible to win a free night at a WIA member property as well. To see an online version of the email blast, click here or contact Bill in the WIA office to see the full email blast.

Interested in learning more, including how to participate for free? Email Bill or call the WIA office at (262) 782-2851.

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