Wisconsin Innkeepers Association

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As a WIA member, we’d like to assist you with sharing your breaking news. Whenever you receive mention in a news story, article or blog, or release your own news, let us know so that we can help you share with the web world.
Also, if you’re blogging, offering a photo album, running contests from your own site, etc, share with us as well. All lodging member news and media coverage will be reviewed for possible inclusion in either this blog or our Stay in Wisconsin traveler blog.

Questions on materials eligible for inclusion? Contact Denise in the WIA office!


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CompetitiveEdgeStaff turnover.  It happens in the hospitality industry, and with turnover comes the need for continuous, high quality, affordable training options.  Did you know the Wisconsin Innkeepers Association (WIA) and the Educational Institute of AH&LA have teamed up to provide WIA members access to a free Resource Lending Library?

WIA members can check out a variety of materials such as the following for only a $5 shipping/ handling fee:

  • Competitive Edge: Sales Strategies for Small Properties (video)
  • Front Office Quality Service: Exceeding Guest Expectations (workbook)
  • Managing Housekeeping Operations (video)
  • Understanding Hospitality Law (text)
  • Security: Key Control & Guest Privacy (video)

For more information about the Lending Library or to view the full list of available resources, please contact Pamela in the WIA office.


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Click on the image above for more information from the AH&LA Educational Institute.

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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Click on the image above to order the text from the AH&LA Educational Institute.

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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With more than 3,500 subscribers, the WisconsINN Getaways email marketing program allows members to reach out to travelers interested in specials and deals for a low investment cost of only $65/ month. Sent the first of every month, the WisconsINN Getaways email blast includes up to ten different WIA member properties promoting a special package, price, bundle or giveaway.

In addition, each month subscribers are eligible to win a free night at a WIA member property as well. To see an online version of the email blast, click here or contact Bill in the WIA office to see the full email blast.

Interested in learning more, including how to participate for free? Email Bill or call the WIA office at (262) 782-2851.


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The WIA is once again heading to Washington D.C. for the 2010 AH&LA Legislative Action Summit:

March 15-16, 2010
J.W. Marriott Hotel
Washington, DC

From AH&LA:

“This is your chance to visit your Senators and Representative and let them know your opinion on pending legislation. There is no better opportunity for hoteliers to come make a big difference on the legislation that matter most to you in 2009 and 2010: economic recovery, health care, card check, and travel.

At the 2010 LAS, you will gain insights from lawmakers and top industry executives on how impending legislation will impact your business decisions. LAS’s Industry CEO panel will feature an in-depth discussion on issues from these top industry leaders:

• Jim Abrahamson, President, The Americas, InterContinental Hotels Group
• Steve Joyce, CEO, Choice Hotels International
• David Kong, President & CEO, Best Western International Inc.
• Christopher Nassetta, President & CEO, Hilton Hotels Corporation

With the economy, health care, and card check legislation on the table during the 2010 election year, Congress needs to hear your point of view.”

Click to see the full schedule, accommodation information, or to register now.

For more information on WIA’s scheduled appointments or to join the Wisconsin delegation, please contact the WIA office. In 2009, five WIA members made the trip on behalf of Wisconsin’s lodging industry. Can we get an even stronger showing this year?


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Becoming a lodging member has great benefits!

Through both print and electronic communications, members are kept informed of the latest industry news. The quarterly Inn Touch magazine, monthly Innsider e-newsletter and timely e-alerts and legislative briefs put the most current and relevant lodging industry updates and information at your fingertips.

From the latest on revenue management to marketing tips, energy cost-saving strategies to comparative wage data, WIA publications keep members “in the know.”

Information & Resources
Whether you’re looking for money-saving ideas, industry benchmarking data or have regulatory or room tax questions, WIA will provide the answers. Each month the Innsider e-newsletter features the most recent regional Occupancy and ADR data available from Smith Travel Research.

The Innkeepers’ Resource Guide provides answers to members’ most commonly asked questions and can be found online 24/7 at the WIA members’ Web site. Room tax resource pieces are also available to members online. Finally, the Lending Library contains a wide selection of training materials available for complementary member use.

Through both print and electronic media, WIA members receive year round exposure.

With more than 220,000 copies of the Wisconsin Lodging Directory currently in circulation, travelers from Wisconsin, Minnesota and northern Illinois find WIA member properties in this popular, easy-to-use, take-along guide.

Also, the traveler-friendly, searchable WisconsinLodging.info Web site draws more than 17,000 searches monthly.

For properties interested in affordable options to stretch marketing dollars, WIA offers electronic venues like the Featured Properties section and the new WisconsINN Getaways e-mail program, as well as an array of niche marketing opportunities (electronic and print) in the popular Cooperative Advertising Program.

Federal Representation
As a partner state of the American Hotel & Lodging Association (AH&LA), WIA participates in national issues affecting Wisconsin’s lodging industry. Each spring, WIA representatives meet with Wisconsin’s Congressional delegation in Washington, D.C. to address issues of concern face-to-face, ensuring your voice is heard.

State Representation
Through both a contract lobbyist and WIA’s President/CEO, WIA ensures the interests of the lodging industry are represented in Madison, providing you a voice in the legislative process so your issues are clearly heard. In 2008, the association’s efforts resulted in an increase in the state lodging per diem rates as well as defending room tax expenditures for marketing and tourism purposes.

Members are kept abreast of relevant legislative issues with timely Legislative Briefs and through the online Legislative Center, located on the members’ Web site.

Legal Information
WIA members have access to free preliminary legal advice from our noted hospitality legal counsel. In 2009, members also received a complementary electronic employment compliance manual, helping to avoid potentially costly employment mistakes.

Click here to see membership rates and Join Today!


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Sponsored by A&A Fire and Security, Inc

The Wisconsin Innkeepers Association Board of Directors would like to invite lodging property owners and managers in the Green Bay/ DePere area to attend a special Briefing Luncheon on Wednesday, September 27th from 12:30 – 1:45 pm at the F.K. Bemis Conference Center located on the St. Norbert College Campus in De Pere.

A representative of the Greater Green Bay Area Lodging Association will give a brief overview of the current issues facing local operators, and the WIA will provide a brief overview of a few key legislative and other issues of concern to Wisconsin’s lodging industry. Included among these issues are updates on the Statewide Smoking Ban, the upcoming Carbon Monoxide Detector requirements and State Tourism funding cuts. This is also our opportunity for WIA Board members from around the state to hear about local or state issues you find critical to your property.

In addition to the the Briefing Luncheon, we will have a number of committee meetings which WIA members are invited to sit in on. No preparation time is required for the committee meetings; we only ask that you bring your opinions, objectivity, and decision-making skills to the table.  The meeting schedule is as follows:
Wednesday, 1/27 –

  • 9:45 a.m.-12:15 p.m.   Legislative/ Tourism Committee
  • 12:30 pm   Luncheon & Presentation
  • 2:00 p.m. – 3:45 p.m.    Communications/ Marketing Committee immediately followed by Membership/ Services Committee
  • 4:00 p.m. – 5:15 p.m.     Education/ Conference Committee
  • 6:15 p.m.   Reception & Dinner at Titletown Brewing Co.

All WIA members are welcome to attend any of the committee meetings and events.  The registration form for the Luncheon Briefing (and other meetings/events) is available here or you may register online. The only fee is for the cost of your meals, with options provided both online and on the form.

A special thanks goes to our meetings sponsor: A&A Fire and Security, Inc.

Questions?  Please contact Andrew Bronson at 262-782-2851 or registration@wisconsinlodging.info.


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The WIA office will have adjusted hours this week and next due to the Holiday season:

>  Thursday, December 24th: 8:00 – 12:15
>  Friday, December 25th: Closed
>  Friday, January 1st: Closed

We will be open for regular business hours on Thursday, December 31st: 8:15 am – 5:00 pm.

From all of us here at the WIA, we wish you a Safe & Happy Holiday Season and a prosperous New Year!

WIA Staff:
.      Trisha Pugal, CAE – President & CEO
.      Bill Elliott – Vice President of Member & Revenue Development
.      Michelle Eigenberger – Manager of Publications and Web Site Strategies
.      Shelley Kobza – Finance Manager
.      Joe Russ – Database and Design Specialist
.      Andrew Bronson – Administrative Services Coordinator
.      Pamela Haase – Office Administrative Assistant
.      & yours truly, Denise Barnett, IOM – VP Marketing & Operations



Well, it’s officially in stock and on it’s way to you soon…  Each WIA lodging member should see a copy of the 2010 Wisconsin Lodging Directory in their mail by the first week of the New Year.

Would you like more to distribute at your property?

Know of a Bus station, Library, Visitors’ Center, Train station, or Chamber location that needs some?

Please give us a call at (262) 782-2851 or email Michelle in the office and let us know – we’ll do our best to get them out right away!

Want to know more about advertising in the 2011 Directory? Contact Bill in the office for information on circulation, pricing, deadlines and more.


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