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The following announcement was sent to all WH&LA (formerly WIA) members on May 24, 2010:

Dear Member,

We are pleased to share with you that, at our May 11 Member Luncheon in Madison, members formally approved our name change from the Wisconsin Innkeepers Association to the Wisconsin Hotel & Lodging Association!  Last Friday the Board of Directors approved our new logo, to move us forward with the name change.

It is important that the first ones to see both our new name and logo are the very individuals we exist for – our valued members.

This week we will begin introducing our new name and logo to those we currently work with and those we look forward to working with.  While we have many cherished memories with our former name, the clarity of our new name should let everyone know at a quick glance that we represent all facets of Wisconsin’s lodging industry – including resorts, inns, bed & breakfasts, hotels, motels, condo rental properties, and vacation homes.

Your comments and input as we have evaluated and discussed the many options of changing our name have been most appreciated, and we are most grateful for your loyalty and support.  We can only be as strong and viable as the members who stand together with us.

We look forward to continuing and strengthening our efforts to deliver value to and advocate for the business interests of our members – which remains our primary purpose.


Kirk Drusch, CHA                                       Trisha Pugal, CAE
2010 Chairman of the Board                     President, CEO


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As a WIA member, we’d like to assist you with sharing your breaking news. Whenever you receive mention in a news story, article or blog, or release your own news, let us know so that we can help you share with the web world.
Also, if you’re blogging, offering a photo album, running contests from your own site, etc, share with us as well. All lodging member news and media coverage will be reviewed for possible inclusion in either this blog or our Stay in Wisconsin traveler blog.

Questions on materials eligible for inclusion? Contact Denise in the WIA office!


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CompetitiveEdgeStaff turnover.  It happens in the hospitality industry, and with turnover comes the need for continuous, high quality, affordable training options.  Did you know the Wisconsin Innkeepers Association (WIA) and the Educational Institute of AH&LA have teamed up to provide WIA members access to a free Resource Lending Library?

WIA members can check out a variety of materials such as the following for only a $5 shipping/ handling fee:

  • Competitive Edge: Sales Strategies for Small Properties (video)
  • Front Office Quality Service: Exceeding Guest Expectations (workbook)
  • Managing Housekeeping Operations (video)
  • Understanding Hospitality Law (text)
  • Security: Key Control & Guest Privacy (video)

For more information about the Lending Library or to view the full list of available resources, please contact Pamela in the WIA office.


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Click on the image above for more information from the AH&LA Educational Institute.

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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The WIA is once again heading to Washington D.C. for the 2010 AH&LA Legislative Action Summit:

March 15-16, 2010
J.W. Marriott Hotel
Washington, DC

From AH&LA:

“This is your chance to visit your Senators and Representative and let them know your opinion on pending legislation. There is no better opportunity for hoteliers to come make a big difference on the legislation that matter most to you in 2009 and 2010: economic recovery, health care, card check, and travel.

At the 2010 LAS, you will gain insights from lawmakers and top industry executives on how impending legislation will impact your business decisions. LAS’s Industry CEO panel will feature an in-depth discussion on issues from these top industry leaders:

• Jim Abrahamson, President, The Americas, InterContinental Hotels Group
• Steve Joyce, CEO, Choice Hotels International
• David Kong, President & CEO, Best Western International Inc.
• Christopher Nassetta, President & CEO, Hilton Hotels Corporation

With the economy, health care, and card check legislation on the table during the 2010 election year, Congress needs to hear your point of view.”

Click to see the full schedule, accommodation information, or to register now.

For more information on WIA’s scheduled appointments or to join the Wisconsin delegation, please contact the WIA office. In 2009, five WIA members made the trip on behalf of Wisconsin’s lodging industry. Can we get an even stronger showing this year?


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Becoming a lodging member has great benefits!

Through both print and electronic communications, members are kept informed of the latest industry news. The quarterly Inn Touch magazine, monthly Innsider e-newsletter and timely e-alerts and legislative briefs put the most current and relevant lodging industry updates and information at your fingertips.

From the latest on revenue management to marketing tips, energy cost-saving strategies to comparative wage data, WIA publications keep members “in the know.”

Information & Resources
Whether you’re looking for money-saving ideas, industry benchmarking data or have regulatory or room tax questions, WIA will provide the answers. Each month the Innsider e-newsletter features the most recent regional Occupancy and ADR data available from Smith Travel Research.

The Innkeepers’ Resource Guide provides answers to members’ most commonly asked questions and can be found online 24/7 at the WIA members’ Web site. Room tax resource pieces are also available to members online. Finally, the Lending Library contains a wide selection of training materials available for complementary member use.

Through both print and electronic media, WIA members receive year round exposure.

With more than 220,000 copies of the Wisconsin Lodging Directory currently in circulation, travelers from Wisconsin, Minnesota and northern Illinois find WIA member properties in this popular, easy-to-use, take-along guide.

Also, the traveler-friendly, searchable WisconsinLodging.info Web site draws more than 17,000 searches monthly.

For properties interested in affordable options to stretch marketing dollars, WIA offers electronic venues like the Featured Properties section and the new WisconsINN Getaways e-mail program, as well as an array of niche marketing opportunities (electronic and print) in the popular Cooperative Advertising Program.

Federal Representation
As a partner state of the American Hotel & Lodging Association (AH&LA), WIA participates in national issues affecting Wisconsin’s lodging industry. Each spring, WIA representatives meet with Wisconsin’s Congressional delegation in Washington, D.C. to address issues of concern face-to-face, ensuring your voice is heard.

State Representation
Through both a contract lobbyist and WIA’s President/CEO, WIA ensures the interests of the lodging industry are represented in Madison, providing you a voice in the legislative process so your issues are clearly heard. In 2008, the association’s efforts resulted in an increase in the state lodging per diem rates as well as defending room tax expenditures for marketing and tourism purposes.

Members are kept abreast of relevant legislative issues with timely Legislative Briefs and through the online Legislative Center, located on the members’ Web site.

Legal Information
WIA members have access to free preliminary legal advice from our noted hospitality legal counsel. In 2009, members also received a complementary electronic employment compliance manual, helping to avoid potentially costly employment mistakes.

Click here to see membership rates and Join Today!


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Sponsored by A&A Fire and Security, Inc

The Wisconsin Innkeepers Association Board of Directors would like to invite lodging property owners and managers in the Green Bay/ DePere area to attend a special Briefing Luncheon on Wednesday, September 27th from 12:30 – 1:45 pm at the F.K. Bemis Conference Center located on the St. Norbert College Campus in De Pere.

A representative of the Greater Green Bay Area Lodging Association will give a brief overview of the current issues facing local operators, and the WIA will provide a brief overview of a few key legislative and other issues of concern to Wisconsin’s lodging industry. Included among these issues are updates on the Statewide Smoking Ban, the upcoming Carbon Monoxide Detector requirements and State Tourism funding cuts. This is also our opportunity for WIA Board members from around the state to hear about local or state issues you find critical to your property.

In addition to the the Briefing Luncheon, we will have a number of committee meetings which WIA members are invited to sit in on. No preparation time is required for the committee meetings; we only ask that you bring your opinions, objectivity, and decision-making skills to the table.  The meeting schedule is as follows:
Wednesday, 1/27 –

  • 9:45 a.m.-12:15 p.m.   Legislative/ Tourism Committee
  • 12:30 pm   Luncheon & Presentation
  • 2:00 p.m. – 3:45 p.m.    Communications/ Marketing Committee immediately followed by Membership/ Services Committee
  • 4:00 p.m. – 5:15 p.m.     Education/ Conference Committee
  • 6:15 p.m.   Reception & Dinner at Titletown Brewing Co.

All WIA members are welcome to attend any of the committee meetings and events.  The registration form for the Luncheon Briefing (and other meetings/events) is available here or you may register online. The only fee is for the cost of your meals, with options provided both online and on the form.

A special thanks goes to our meetings sponsor: A&A Fire and Security, Inc.

Questions?  Please contact Andrew Bronson at 262-782-2851 or registration@wisconsinlodging.info.


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The American Hotel & Lodging Association.
In 1910, there were fewer than 10,000 hotels nationwide and hoteliers worried about fraud, crooks, and deadbeats wreaking havoc on their business. Spectacular photographs and colorful anecdotes capture the lodging industry’s rich history and tell the story of how AH&LA came to be.

Click on the image above to order the text from the AH&LA Educational Institute.

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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Now through December 31st, members can save 40% on a number of select DVD titles:

Guest Service
>   10 Minute Trainer: 3-in-1 package
>   10 Minute Trainer: Guest Service
>   ADA: Breaking Down Barriers: Achieving Great Service for Guests with Disabilities
>   Courtesy Rules! Better Telephone Skills Now
>   Guest Service: 3 in 1 package
>   Spirit of Hospitality – Featuring Delivering Quality Guest Service (Available in both English & Spanish)

>   10 Minute Trainer: Housekeeping (English & Spanish versions available)
>   Housekeeping; 4-in-1 bilingual package
>   Housekeeping: Laundry Operations
>   Housekeeping: Quality Guestroom Cleaning
>   Housekeeping: The Deep Cleaning Process (English & Spanish versions)
>   Stay Safe: Awareness Training for Housekeepers (English & Spanish versions)
>   World Trainer: Guestroom & Bathroom Cleaning
>   World Trainer: Laundry

Risk Management
>   10 Minute Trainer: Safety
>   10 Minute Trainer: Security
>   Addressing Workplace Violence in the Lodging Industry (English & Spanish)
>   Crisis Communications Video
>   Fire Safety: Prevention & Response (English & Spanish)
>   Lodging SafetyWorks (English & Spanish)
>   Planning for Emergencies (English & Spanish)
>   Risk Management 3-in-1 package
>   Spotlight on Security for Lodging (English & Spanish)

Click here to view all the DVDs at the EI site.

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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AHLA_LOGOThose of you who subscribe to the AH&LA SmartBrief may have caught this information in yesterday’s e-newsletter, but if not, here it is again:

Make sure your property is prepared to handle employee absenteeism, sick guests, increased sanitation efforts and the many other challenges H1N1 is predicted to bring to our industry. AH&LA’s new 25-page guide can help answer many of your questions about the flu in the workplace. Visit www.ahla.com/flu for updates throughout the season, as well as additional resources and guidelines.

Also included on AH&LA’s Flu Information page, you’ll find links to:

Finally, to get the latest information on the 2009 H1N1 Vaccines from the Centers for Disease Control, click on over to their information page here.

As a Partner State of the AH&LA, WIA members with 51+ rooms automatically have dual membership in AH&LA.  For properties with less than 51 rooms, click on over to see the benefits of joining the AH&LA as well as WIA.  Not a WIA member? Check out what you’re missing at JoinWIA.com!


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