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In mid-May renewal letters for our upcoming 2017/18 Membership Year were sent. While the deadline is not yet here, we’d like to remind you that the optimal time to renew is NOW!    If you have recently sent in your renewal, likely on the way to us in the mail, please accept our appreciation.

We’d also like to take this chance to remind you that  your WH&LA  membership comes with great benefits!

Publications
Through both print and electronic communications, members are kept informed of the latest industry news. The quarterly Inn Touch magazine, weekly Wisconsin Lodging Insider e-newsletter, frequent Industry Blog posts and timely e-alerts and legislative briefs put the most current and relevant lodging industry updates and information at your fingertips.

From the latest on revenue management to marketing tips, energy cost-saving strategies to comparative wage data, WH&LA publications keep members “in the know.”

Information & Resources
Whether you’re looking for money-saving ideas, industry benchmarking data or have regulatory or room tax questions, WH&LA will provide the answers. As soon as it becomes available, the WH&LA Industry Blog features the most recent regional occupancy and ADR data available from Smith Travel Research. Members receive a weekly email roundup, the Wisconsin Lodging Insider, full of important articles in state and local, national, industry and WH&LA news.

The Lodging Industry Resource Guide provides answers to members’ most commonly asked questions and can be found online 24/7 at the WH&LA members website. Room tax resource pieces are also available to members online. The Lending Library also contains a wide selection of training materials available for complementary member use.

Marketing
Through both print and electronic media, WH&LA members receive year-round exposure.

With 175,000 copies of the Wisconsin Lodging Directory currently in circulation, travelers from Wisconsin, Minnesota, Michigan, Ohio and Illinois find WH&LA member properties in this popular, easy-to-use guide.

Also, the mobile-friendly, searchable WisconsinLodging.org Web site draws more than 22,000 users monthly with the ability to book overnight stays directly through the site.

For properties interested in affordable options to stretch marketing dollars, WH&LA offers electronic venues like the Featured Properties section and the WisconsINN Getaways email program, as well as an array of niche marketing opportunities (electronic and print) in the popular Targeted Marketing program. Opportunities also exist to add value to advertising selections with WH&LA’s social media programs on FacebookTwitter and the Stay in Wisconsin blog.

Federal Representation
As a partner state of the American Hotel & Lodging Association (AH&LA), WH&LA participates in national issues affecting Wisconsin’s lodging industry. Each spring, WH&LA representatives meet with Wisconsin’s Congressional delegation in Washington, D.C. to address issues of concern face-to-face, ensuring your voice is heard.

State Representation
Through both a contract lobbyist and WH&LA President/CEO, WH&LA ensures the interests of the lodging industry are represented in Madison, providing you a voice in the legislative process so your issues are clearly heard. In 2008, the association’s efforts resulted in an increase in the state lodging per diem rates as well as defending room tax expenditures for marketing and tourism purposes.

Members are kept abreast of relevant legislative issues with timely Legislative Briefs and through the online Legislative Center, located on the members Web site.

Legal Information
WH&LA members have access to free preliminary legal advice from our noted hospitality legal counsel. Members also receive a complementary electronic employment compliance manual, helping to avoid potentially costly employment mistakes.

For your convenience, you may renew your membership online with a credit card payment:

Lodging Membership Renewal

Chamber/CVB Membership Renewal

Associate Membership Renewal

Thank-you for your past support of Wisconsin’s Lodging Industry, and we very much look forward to continuing to work with you.

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Who do you think are the best in Wisconsin’s lodging industry? Visit http://www.tfaforms.com/249235 to submit your nominations! Deadline for nominations is August 11, 2017. Questions? Contact Monica in the WH&LA office by email at  monica@wisconsinlodging.org or call 262/782-2851.  

Innkeeper of the Year
WH&LA recognizes the complete commitment to lodging excellence with this award, open to all WH&LA member property general managers or owner/operators, regardless of property size. One individual, one couple or one set of family members from the same property will be selected from all completed entries to receive WH&LA’s highest honor. Judging criteria include ongoing involvement in WH&LA and the lodging industry, commitment to both the profession & the community, personal and/or property achievements, general leadership abilities, and human resource skills.

Corporate Champion of the Year
This award is for key management of companies owning/operating multiple lodging properties in Wisconsin, with all of their Wisconsin properties in WH&LA membership. One individual will be selected from all completed entries by the Awards Committee to receive this prestigious honor. Judging criteria includes contributions to the company’s success in the lodging industry, personal or company recognition received, ongoing WH&LA involvement, and other industry or community involvement.

Associate of the Year
WH&LA honors a high degree of industry dedication & knowledge with this award, open to all current WH&LA associate members. One individual will be selected from all completed entries to receive WH&LA’s highest associate member honor. Judging criteria include a proven track record of exceptional commitment & service to the industry, ongoing participation in WH&LA, personal and/or company achievements and general leadership abilities.

Spirit of Hospitality Award
Is there someone very special working at your property who demonstrates the spirit of hospitality to your guests and to your staff? Only 12 WH&LA “Spirit of Hospitality” Awards will be given in 2017, making this achievement and recognition even more special to our winners! WH&LA’s Awards Committee will review all nominations remitted as required, review the description submitted on the Nomination Form on why they deserve this award, and will then  select the most deserving nominees to receive this year’s Award. WH&LA will then contact the person making the nomination to let them know if their nominee won, so that they may plan accordingly. Winners are not announced publicly until the Recognition Luncheon on November 6 at the Wisconsin Lodging Conference. Limit one entry per property.

Hero of Hospitality Award
The NEW hero of hospitality award was introduced to recognize employees who save a life or prevent serious injuries. The nominations committee established this award in 2017 to commend heroic acts performed by hospitality employees at Wisconsin Lodging properties. Any employee from a WH&LA property can submit a nomination on behalf of a colleague who performs a life-saving act, whether it’s clearing the airway of a choking victim or reporting a life-threatening security issue to authorities. Limit one entry per property.

NOMINATION RULES: All nominees must be employed by a current WH&LA member property. An official nomination form must be submitted for each nominee. All submitted materials become the property of WH&LA and will not be returned. In fairness to all candidates, no deadline extensions will be permitted.

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The Wisconsin Hotel & Lodging Association is pleased to announce we are accepting applications for our 2017 Scholarships. This year we have two scholarships available! After over 100 years representing Wisconsin’s third largest industry, we are excited to recognize qualified students with the following  opportunities for their education:

  • The WH&LA Merit Scholarship offers up to $2000 to be applied toward education. Online application available click here.
  • The GMH&LA Cal Worrell Scholarship offers a $1000 to be applied toward education. Online application available click here.

Scholarship Eligibility Requirements:

  • Reside in Wisconsin
  • Enrolled in an accredited member college/university in Wisconsin
  • Declared major in a hospitality program with lodging components
  • Work experience in the hospitality industry

Applications must be submitted by April 12 for recognition.

Distribution of funds available for September 2017. Recipients must be present at the Wisconsin Lodging Conference Luncheon at The Potawatomi Hotel & Casino in Milwaukee, WI on November 6, 2017.

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WH&LA’s 2016 Wisconsin Lodging Conference & Trade Show featured just under two days of whirlwind scheduling with attendees in many cases going right from the Conference to the polls and a busy night watching election results roll out, or in some cases hosting candidate election results festivities back at their properties!

 

With lodging member registration packages up another 10% for the third year in a row, and a completely full 84-booth Trade Show (the largest in over 10 years), our room block at our host hotel was exceeded, and additional rooms sold out. It was a great opportunity for lodging property owners and operators to network with peers around the state and gain some new perspectives, while also having some fun at the social events.

 

Special thanks go to our Chairman of the Board Dan Schetter, not only for his leadership of the association but also for wearing a second hat as General Manager of our host site: The Best Western Premier Waterfront Hotel & Convention Center! Dan and his team went above and beyond in accommodating our growing size and demonstrating their great hospitality as well.

 

Most members are not aware that the conference programming is created and set by a combination of our Education/Conference Committee and a special Program Task Force that chooses topics and provides speaker suggestions. This helps us to stay on track in providing the type of topics and content that is what you are looking for. Thanks go to Brandon Springer from Lake Lawn Resort for leading both groups through the program puzzle process, and to our Task Force lodging members for their valued input!

 

With a dozen fantastic packages assembled and donated by many dedicated leaders and members with values ranging from $500 to $2,000, our Monday night voice auction and reverse bingo was great entertainment, combined with plentiful and tasty food stations and beverage stations.  With our daytime silent auction combined with Monday evening’s events, well over $10,000 was raised for a combination of our legislative campaign funds, the Scholarship Fund, and for WH&LA’s Room Tax Legal Defense Fund. Thanks to not only our many donors but also our many buyers throughout the Conference!

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Congratulations to the following WH&LA member property on its recent award & recognition!

Kress Inn, De Pere, was named 2014 Hotel of the Year by the Ascend Collection. The award is based on guest surveys from Choice Hotels, completed by guests after their stays. General manager of Kress Inn, Pat Olejniczak, spoke to postcrescent.com about the award.

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Occupancy was up in Wisconsin for March 2012 compared to March 2011 and most market areas saw an increase in occupancy, with the largest increase in Door County. ADR was also up statewide compared to March 2011, with the largest increase in Eau Claire/Menomonie.

To view Smith Travel Data for your region for March 2012, click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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Has your property taken advantage of discounted rates for using Constant Contact for your e-mail marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact e-mail marketing services here. The rates on the Constant Contact website do not reflect the discounted price.

If you are already a Constant Contact user, you can still take advantage of this discount! Just e-mail your Constant Contact username to Jake in the WH&LA office and we will arrange to have the discount applied to your Constant Contact subscription.

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The Milwaukee Business Journal has named the Wisconsin Hotel & Lodging Association the 24th largest association in Wisconsin. The list is ranked by the number of members in Wisconsin (ties are broken alphabetically). WH&LA was also ranked #24 last year.

The top five associations include:

1. Wisconsin Farm Bureau Federation (previously ranked #2)
2. State Bar of Wisconsin (previously ranked #3)
3. Wisconsin Realtors Association (previously ranked #4)
4. Wisconsin Medical Society (previously ranked #5)
5. Wisconsin Institute of Certified Public Accountants (previously ranked #6)

The complete list can be found at milwaukee.bizjournals.com (subscription required).

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WH&LA is proud to announce its newly-elected Executive Committee Officers and Board Directors.

Officers
· Chairman of the Board: Connie Barbian, Inn Development & Management, Fort Atkinson
· Chairman-Elect: Buck Drossart, The Pointe Hotel & Suites and Conference Center, Minocqua
· Vice-Chairman: Kevin Gallagher, Marcus Hotels & Resorts Inc., Milwaukee
· Secretary/Treasurer: John Chastan, Kalahari Resort Convention Center & Waterpark, Wisconsin Dells.
· Past-Chairman: Robert Y. Dove, Jr., Best Western Premier Bridgewood Resort Hotel, Neenah

New Directors
· John Lindsey, Ambassador Hotel, Milwaukee
· Mike Patel, INNsight Management, Stevens Point/Eau Claire
· Greg Stillman, Foremost Management Services Inc., Fish Creek
· Bob Willow, Motel 6, Menomonie
· Joe Bishop, Procter & Gamble, New Berlin
· Keran Farrell, Steinhafels Commercial Interiors, New Berlin

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Has your property taken advantage of discounted rates for using Constant Contact for your e-mail marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact e-mail marketing services here. The rates on the Constant Contact website do not reflect the discounted price.

If you are already a Constant Contact user, you can still take advantage of this discount! Just e-mail your Constant Contact username to Bill in the WH&LA office and we will arrange to have the discount applied to your Constant Contact subscription.

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