Direct from the AH&LA Web site:
Your Website: Drive Traffic, Drive Profits in an OTC World
Wednesday, June 30
2:00-3:30 p.m. (EDT) [1:00-2:30 CDT]
As Internet booking becomes more dominant in obtaining reservations, learn how to drive more traffic directly to your Website and realize more revenue – without relying on online travel companies (OTC).
You’ll hear from Capitol Hill insider Shawn McBurney, AH&LA senior vice president of governmental affairs, about how legislation under consideration by Congress may place you in jeopardy of massive tax increases for reservations not made directly through your site. This online booking tax issue is heating up, so learn how to put measures in place that will protect your bottom line now and in the future, whatever may happen.
Consider the second part of this Webinar your e-marketing strategy session. Presented by TIG Global, leaders in online marketing, Brian Fitzgerald, director of SEO and social media, and Rob Mulcahy, search engine marketing manager, will discuss best practices for reducing reliance on third-party intermediaries (TPIs) and driving revenue direct to your Website, including:
Rate Parity: The importance of ensuring your lowest rate is as low as the OTC.
Search Engine Optimization: The value of making yourself visible to the search engines and the tactics to achieve success in ranking above OTCs.
Pay-Per-Click Advertising: Essential items to include in your PPC ad copy and the significance of each element.
Local Search: How to capture more search result real estate by optimizing Local Search.
You’ll also hear a case study from a hotel that has successfully been able to implement these elements to create a seamless experience for the online traveler.
Cost: $49 for AH&LA members; $99 for nonmembers
Click here to register online. Once your registration is processed, you will receive an email with instructions on how to obtain your personalized participation login for the Webinar from TIG Global. Be sure to complete all the required fields in order to receive the link to access the Webinar.
If you prefer to download this form and fax it in to the number provided, you will also receive an instructional email once your registration is processed.
Cancellation Policy: A full refund will be issued for your registration fee only if written notice of cancellation is received five (5) business days prior to the date of the webinar session. No refunds will be issued for cancellation requests received less than five (5) business days prior to the date of the program. Substitution of registrants are permitted.
Please direct any questions to Tara Allen at firstname.lastname@example.org or (202) 289-3171.
Need help with your AH&LA member ID, or not sure if you’re an AH&LA member? Please contact Denise in the WH&LA office at email@example.com or (262)782-2851.