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From the American Hotel & Lodging Association (AH&LA):

For 2011, the U.S. lodging industry posted pre-tax profits of $21.6 billion – up from $18 billion in 2010 – and $137.5 billion in sales – up from $127.7 billion in 2010, according to the AH&LA Lodging Industry Profile (LIP), an annual statistical analysis of the industry.  This $137.5 billion contributed to an overall $813 billion in tourism sales, with resident and international travelers’ expenditures in the U.S. estimated at $2.2 billion/day; $92.8 million/hour; $1.5 million/minute; and $25,700/second.

The percentage of international travelers to the U.S. increased four percent from 59.7 million in 2010, to a record 63.2 in 2011; arrivals from overseas travelers increased by six percent to a record 27.9 million.  The top 10 countries in terms of U.S. arrivals for 2011 were Canada (21 million), Mexico (13.4 million) the United Kingdom (3.8 million), Japan (3.2 million), Germany (1.8 million), France (1.5 million), Brazil (1.5 million), South Korea (1.1 million), China (1.1 million), and Australia (1 million).  These 10 countries accounted for 80 percent of U.S. international visitors.

AH&LA’s LIP provides a comprehensive, easy-to-read list of these and other significant facts about the lodging, travel, and tourism industries, including employment impact; international travel statistics; and property and room breakdowns by location, rate, and size.

The complete 2012 AH&LA Lodging Industry Profile is available on AH&LA’s Information Center page here.


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A generation gap among U.S. business travelers might define the travel landscape in 2012, according to Deloitte’s annual business travel survey.

Eighty-five percent of the business travelers surveyed said they expected to take the same amount of business trips or more in 2012 when compared to 2011. Younger respondents, aged 18-44, are expected to take more trips in the upcoming year, with 27.1% responding that they will travel more frequently in 2012 opposed to the 16.1% of business travelers in the 45+ age group that reported they will travel more frequently.

The survey also found travelers aged 18-29 tend to be more brand loyal and prefer automated check-in kiosks at lodging properties more often.

The entire article from can be found here.


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The Wisconsin Department of Transportation (DOT) has changed how travelers at state Rest Areas can access travel information in 2011.  There are some new options for promoting your own property or area, and WH&LA has entered into a new partnership to distribute the 2011 Wisconsin Lodging Directory through some of the options.  The following should provide an overview.


  • In all but four of the rest areas in the state, an organization called Rehabilitation for Wisconsin (RFW) provided basic distribution of limited groups of statewide or regional information in the rest areas.  This will be discontinued by Dec. 31.
  • Individual Lodging property brochures were not to be included – just regional or statewide publications.  This policy will also be discontinued.


  • The DOT is contracting with two private distribution service providers for 28 of the state’s rest areas (all that are not covered by a local CVB/Chamber under the “Gateway” program in the areas formerly serviced by a state Welcome Center)
  • Ad-Lit will continue to be exclusively responsible for distribution in 4 rest areas covering Columbia and Juneau counties
  • A new distribution company called Horkin, McCullick, and Associates (HMA-LLC) will be exclusively responsible for the remaining 24 of the rest areas around the state (estimated to reach over 12 million travelers annually).
  • Tourism businesses (now including individual lodging properties!), regional tourism groups, and statewide organizations are now all able to display/distribute their brochures and directories in the 28 state rest areas, provided they contract with and pay the exclusive vendors for their display, stocking, and storage services.


  • HMA has partnered with the WH&LA to provide a special 10% Discount for WH&LA Members on their State-Wide, Illinois Traveler, and Minnesota Traveler annual brochure/publication distribution packages.  As part of this package, a small credit will be applied to our Lodging Directory distribution bill for each member package contracted, which helps keep our costs down.
  • For your convenience, the list and map of HMA’s Distribution Packages can be viewed here.  As a contact phone number is not included on the form, you can reach Pete Horkan or Cory McCullick from HMA at 608-514-9492.

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