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Last year, Wisconsin’s travelers spent $12.3 billion making tourism big business for the state and is a significant contributor to Wisconsin’s high quality of life.  The full details are available for download in the 2010 Economic Impact of Traveler Spending on Wisconsin report.

The full state report is available at the link above, as are a highlights report, 2010 report county-by-county, 1997-2010 county-by-county expenditure summary, and total impact county-by-county report 2010 vs. 2009.


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WH&LA was asked to share the following message from the Department of Tourism’s survey vendor:

Davidson-Peterson Associates has been commissioned by the Wisconsin Tourism Department to conduct a survey of lodging properties as one element in an economic impact study for the state of Wisconsin. To have accurate and complete information to help the state better promote tourism, the study depends on accurate information and widespread participation. Please be assured that all information that you provide us is absolutely confidential. It will never be shared or otherwise distributed without your express written consent. This second quarter of data collection begins the week of June 1.


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On May 12, the WH&LA Board of Directors took a stand opposing “Travel Boycotts” as a vehicle to influence political actions, due to the dramatic negative impact it has on the tourism industry, and the hard-working people employed in the industry.  The organization is purely focusing on the vehicle and not any current political issues, as Travel Boycotts could begin to become more popular anywhere in the country when controversial political actions by legislators are taken, which would be devastating to tourism in any state.

Click the image below to read the entire WH&LA Position Statement on Travel Boycotts.


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WIA is excited to announce the second year of our free May promotion of the “Stay Longer Weekend: Stay two nights, get the third free!” A trial run of this promotion last year yielded very positive participant survey results.

To increase exposure of the program, we are now offering three levels of participation. To participate in any of the 3-for-2 promotions, your property must agree to give Thursday or Sunday night free when a guest books two nights for the weekend of May 14-16.

Available 3-for-2 promotional packages include the following:

Free Listing: Your property will be listed at the program Web site.

$29 Photo Upgrade: Stand out in the crowd, get a photo with your listing!

$199 Banner Ad Promotion (plus Photo upgrade): Not only will you get the photo on your listing, your property will be featured on some of the online banner ads promoting the program. The ads may appear at a variety of different Web sites, from TV and radio stations to search engines and more!

Room Night Social Media Upgrade: Donate a room night or a package, and get some extra exposure via WIA’s social media campaigns! WIA will host donated room night giveaways to Facebook fans, Twitter followers and blog readers during our social media roll-out in May.

WIA staff will also utilize traditional media outlets to help promote the 3-for-2 program. If you have media contacts who you believe could help, let WIA know!

Please register for this program by no later than 5:00 p.m. on Monday, April 19. You can register online by clicking here!


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