Occupancy was up 6.1 percent in Wisconsin for March 2014 compared to the same month in 2013. Nearly all market areas saw an increase in occupancy for the month, with the largest increase in Wisconsin North Area. ADR was up 3.8 percent statewide for March 2014, with the largest increase in Madison.
View Smith Travel Data for your region for March 2014 here. This link is password protected for WH&LA Lodging Members only.
SOURCE: SMITH TRAVEL RESEARCH, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED. Provided by STR. For detailed lodging performance data for your area, contact STR at (615) 824-8664 ext. 3504 or firstname.lastname@example.org. *Analysis provided by WH&LA.