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WH&LA has compiled more than 60 cost-effective ways to market and promote your lodging property to specific target audiences – check out the 2012 Marketing Guide and find a promotion that best suits your needs!
- Digital billboards for as little as $199 per campaign
- Print co-op ads in publications targeting meeting planners, bus group tours and leisure niches
- Monthly & seasonal special online showcases at WisconsinLodging.org
- Email newsletters sent to more than 8,400 subscribers
Check out all that WH&LA can do for your bottom line, and plan your summer & fall marketing campaigns now!
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Search engine marketing is often highly tactical; it involves checking things off a list to ensure the highest potential for visibility in the search engine results pages (SERPs). But social media is a completely different space. While developing a presence there can be beneficial, diving right in can be harmful (especially for smaller properties) without first establishing a solid plan. Search (on the organic side) is about doing; social is about planning.
What do you have time to do well?
Before running around yelling things like “We need Tumblr, Pinterest, Twitter, and Scribd accounts and we need them YESTERDAY!” take a step back and consider how much time you actually have in a given week to do the ongoing maintenance of posting content, responding to comments and overseeing your social media platforms.
Remember: The only people who will notice that you don’t have an insert social media profile here account are the people who already are using them. So if you have them but don’t use them effectively, it can be worse in the long run than doing nothing.
What are your guests already doing?
Rather than starting with a specific social medium and trying to figure out what to say on it, it’s often more productive to first figure out where your current demographic is active. Unless your brand is aggressively trying to break into a new market segment, starting where the conversation is already happening is often your best bet. And with 845 million monthly active users (as of December 2011), Facebook is a must even for smaller brands.
Now that we have a starting point, it’s time to jump into some time-saving tactics… continue reading at HotelNewsNow.com.
Has your property taken advantage of discounted rates for using Constant Contact for your e-mail marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!
Get more information on WH&LA-member rates on Constant Contact e-mail marketing services here. The rates on the Constant Contact website do not reflect the discounted price.
If you are already a Constant Contact user, you can still take advantage of this discount! Just e-mail your Constant Contact username to Jake in the WH&LA office and we will arrange to have the discount applied to your Constant Contact subscription.
Guests know and value your commitment to making their experience the best it can be. Set the gold standard of guest satisfaction – the commitment goes a long way toward increasing guest trust and confidence, which is the basis for developing guest brand loyalty and increasing revenues.
Guest Service Gold is a comprehensive program designed to accomplish the goal of creating guest service-oriented line-level employees who know how to engage with guests in order to provide memorable guest service.
In the ever changing world of social media, the right guest service can set your brand apart from the others. A successful marketing and advertising plan starts with great customer service – set the gold standard today.
AH&LA members can receive 20% off of this valuable training program through AH&LA Educational Institute by clicking the image above. Questions about AH&LA membership? Call the WH&LA office at 262/782-2851.
WH&LA’s new Sales Webinar Series launches January 2012, and we’ve got our first educational webinar lined up – Social Media: A Roadmap to Bookings! The deadline to register is Friday, January 6, so sign up now!
Learn where lodging properties should market in social media, why social media is an integral park of any property’s marking mix, and key points about social media. Join Tracy Terry, President and founder of Trust eMedia as she walks participants through the basics to mapping a social media journey.
The webinar is scheduled for Wednesday, January 11 at 2:00 p.m. Cost is $25 per log-in for WH&LA members and $75 per log-in for non-members. Registrations received after the January 6 deadline will increase to $35 per log-in for WH&LA members and $85 per log-in for non-members.
Article from frogloop.com, written by Allyson Kapin:
A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks. This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. As savvy marketers and nonprofit campaigners know, numbers can be sliced and diced. Unfortunately many of these studies never tell the entire story. For example, the latest ComScore study says “Facebook now reaches 73% of the total U.S. Internet population each month.”
As more marketers release their own social media studies and statistics, the more pressure organizations face to build and/or refine their own social media engagement. As you continue to plan and evaluate social media’s role in your organization, arm yourself with the right knowledge and memorize these five social media myths.
MYTH #1: A Facebook page can replace your website.
THAT IS THE WORST IDEA EVER, said Maggie McGarym, the Online Communications and Social Media Manager for the American Speech-Language-Hearing Association.
“Lets be perfectly clear: while Facebook can certainly be useful as an outpost to your company’s website, it could not and should not ever replace it. Thinking Facebook could take the place of a company’s website is like saying your car is so great soon you can just live in it and get rid of your house,” said McGary.
The full text of this article from frogloop.com can be found here.
Do you have a good promotion that you would like to put in front of our more than 2,500 Facebook and Twitter followers? Every Wednesday we post an exclusive promo from one of our member properties, and we run Facebook ads to drive traffic. The cost is $125, and space is filling fast – there are only a handful of weeks left for the rest of the year. You can reserve the week of your choice by clicking here.
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