Smith Travel Research

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The American Hotel & Lodging Association (AHLA) recently launched an awareness campaign entitled “Search Smarter”  aimed at helping travelers avoid lost reservations, additional fees, and ruined vacations.

Americans make 500 online hotel bookings every 60 seconds, but evidence from new, extensive polling data from the American Hotel & Lodging Association (AHLA) suggests they’re not getting the deal they think they are. The two culprits are (1) online booking scams and (2) misleading marketing messages perpetrated by online travel agencies and their third-party affiliates.

Additional research reveals that online scams made through fraudulent sites are on the rise, resulting in 55 million “bad” bookings of this type each year, costing consumers $3.9 billion.  In 2015, just 6% of travelers reported booking on what they believed was a hotel’s official website, only to find they had booked on a fraudulent site not affiliated with the hotel. Just two years later, the number of travelers who have experienced this has nearly quadrupled to 22%. • Seniors in particular have major concerns about the lack of transparency in online booking – many of which are due to bad experiences. 1 in 10 consumers 65 or older say they have accidentally booked with a fake site when intending to book directly with a hotel.

AHLA Position

Transparency, consumer choice, and guest satisfaction are at the core of the hotel industry’s business model. AHLA is raising awareness among consumers, Congress, and federal agencies to make sure guests have all the necessary information prior to booking their hotel reservations. With so many ways to book a reservation, it’s important to make sure consumers understand how to slow down, search smarter and make the best decisions throughout the booking process for themselves and their families. Consumers should know what to look for before they book a hotel reservation.

Visit https://ahla.com/SearchSmarter to learn more about the “Search Smarter” campaign.

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Occupancy was up 6.1 percent in Wisconsin for March 2014 compared to the same month in 2013. Nearly all market areas saw an increase in occupancy for the month, with the largest increase in Wisconsin North Area. ADR was up 3.8 percent statewide for March 2014, with the largest increase in Madison.

View Smith Travel Data for your region for March 2014 here. This link is password protected for WH&LA Lodging Members only.

SOURCE: SMITH TRAVEL RESEARCH, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED. Provided by STR. For detailed lodging performance data for your area, contact STR at (615) 824-8664 ext. 3504 or info@str.com. *Analysis provided by WH&LA.

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Occupancy was up 1.1 percent in Wisconsin for March 2013 compared to the same month in 2012. Most market areas saw an increase in occupancy for the month, with the largest increase in Wausau/Stevens Point. ADR was up 1.7 percent statewide for March 2013, with the largest increase in Janesville/Racine.

View Smith Travel Data for your region for March 2013 here. This link is password protected for WH&LA Lodging Members only.

Provided by STR. For detailed lodging performance data for your area, contact STR at 615-824-8664 ext. 3504 or info@str.com.

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Occupancy was up in Wisconsin for July 2012 compared to July 2011 and nearly all market areas saw an increase in occupancy, with the largest increase in Wausau/Stevens Point. ADR was up statewide compared to July 2011, with the largest increase in Eau Claire/Menomonie.

To view Smith Travel Data for your region for July 2012, click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Provided by STR. For detailed lodging performance data for your area, contact STR at 615/824-8664 x3504 or info@str.com.

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Occupancy was up in Wisconsin for June 2012 compared to June 2011 and nearly all market areas saw an increase in occupancy, with the largest increase in Door County. ADR was up statewide compared to June 2011, with the largest increase in Janesville/Racine.

To view Smith Travel Data for your region for June 2012, click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Provided by STR. For detailed lodging performance data for your area, contact STR at 615/824-8664 x3504 or info@str.com.

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Occupancy was up in Wisconsin for March 2012 compared to March 2011 and most market areas saw an increase in occupancy, with the largest increase in Door County. ADR was also up statewide compared to March 2011, with the largest increase in Eau Claire/Menomonie.

To view Smith Travel Data for your region for March 2012, click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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Occupancy was up in Wisconsin for February 2012 compared to February 2011 and most market areas saw an increase in occupancy, with the largest increase in Door County. ADR was also up statewide compared to February 2011, with the largest increase in Eau Claire/Menomonie.

To view Smith Travel Data for your region for February 2012, click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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Occupancy was up in Wisconsin in July 2011 compared to July 2010 and most market areas saw an increase in occupancy, with the largest increase in Madison. ADR was also up statewide compared to July 2010, with the largest increase in Milwaukee.

To view Smith Travel Data for your region for July 2011, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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Occupancy was up in Wisconsin in May 2011 compared to May 2010 and nearly all market areas saw an increase in occupancy, with the largest increase in Madison. ADR was also up statewide compared to May 2010, with the largest increase in Eau Claire/Menomonie.

To view Smith Travel Data for your region for May 2011, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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Occupancy was up in Wisconsin in April 2011 compared to April 2010 and all market areas saw an increase in occupancy, with the largest increase in Madison. ADR was also up statewide compared to April 2010, with the largest increase in Milwaukee.

To view Smith Travel Data for your region for April 2011, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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