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The Wisconsin Chapter of HSMAI is launching soon! The kickoff meeting will be held at the Madison Concourse Hotel & Governor’s Club on Thursday, March 9 from 2-4pm.

The kick-off event will give participants the opportunity to mingle with fellow hotel Sales, Marketing, Revenue Management leaders, as well as industry suppliers and vendors. John Parke, founder and President of Leadership Synergies, will be the Keynote Speaker. He will share his expertise on the following topics:

  • Differences between professional education and training
  • How to put your best foot forward in your career and continued development
  • 2020 success discussion – a peek into the future of our industry

You will also get a glimpse into the brand new Wisconsin Chapter of HSMAI and meet the new Board of Directors. The Board is excited to grow this inaugural chapter and invite you to consider joining HSMAI and serving on a committee.

HSMAI Members and Non-Members are invited to join for Free!

Learn more on the Facebook Event Page.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEETAdrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.  There are three regions: the  AmericasAsia Pacific, and Europe, and a chapter in the UAE.  Each region has geographic chapters and signature programs and services for association members.

Contact Jen Yakimicki Guimond, HSMAI Wisconsin President at or Katie Marron, HSMAI Wisconsin VP of Marketing at to be added to the HSMAI Wisconsin distribution list to be in the know of future events.


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WH&LA’s new Sales Webinar Series launches January 2012, and we’ve got our first educational webinar lined up – Social Media: A Roadmap to Bookings! The deadline to register is Friday, January 6, so sign up now!

Learn where lodging properties should market in social media, why social media is an integral park of any property’s marking mix, and key points about social media. Join Tracy Terry, President and founder of Trust eMedia as she walks participants through the basics to mapping a social media journey.

The webinar is scheduled for Wednesday, January 11 at 2:00 p.m. Cost is $25 per log-in for WH&LA members and $75 per log-in for non-members. Registrations received after the January 6 deadline will increase to $35 per log-in for WH&LA members and $85 per log-in for non-members.

Sponsored by Procter & Gamble


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