revenue management

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The Wisconsin Chapter of HSMAI is launching soon! The kickoff meeting will be held at the Madison Concourse Hotel & Governor’s Club on Thursday, March 9 from 2-4pm.

The kick-off event will give participants the opportunity to mingle with fellow hotel Sales, Marketing, Revenue Management leaders, as well as industry suppliers and vendors. John Parke, founder and President of Leadership Synergies, will be the Keynote Speaker. He will share his expertise on the following topics:

  • Differences between professional education and training
  • How to put your best foot forward in your career and continued development
  • 2020 success discussion – a peek into the future of our industry

You will also get a glimpse into the brand new Wisconsin Chapter of HSMAI and meet the new Board of Directors. The Board is excited to grow this inaugural chapter and invite you to consider joining HSMAI and serving on a committee.

HSMAI Members and Non-Members are invited to join for Free!

Learn more on the Facebook Event Page.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEETAdrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.  There are three regions: the  AmericasAsia Pacific, and Europe, and a chapter in the UAE.  Each region has geographic chapters and signature programs and services for association members.

Contact Jen Yakimicki Guimond, HSMAI Wisconsin President at jyakimicki@ncghotels.com or Katie Marron, HSMAI Wisconsin VP of Marketing at kmarron@ncghotels.com to be added to the HSMAI Wisconsin distribution list to be in the know of future events.

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This new book has a solid understanding of revenue management’s key concepts and the application of effective revenue management strategies and tactics that have become critical for today’s hospitality operations. General Managers, marketing professionals, front office managers, revenue managers, and financial professionals within a hospitality operation will all benefit from the practical revenue management information presented in this book. Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.

Click the image to learn more or purchase this item from the American Hotel & Lodging Association Educational Institute.

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