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Occupancy was up in Wisconsin for February 2012 compared to February 2011 and most market areas saw an increase in occupancy, with the largest increase in Door County. ADR was also up statewide compared to February 2011, with the largest increase in Eau Claire/Menomonie.

To view Smith Travel Data for your region for February 2012, click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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Last year, Wisconsin’s travelers spent $12.3 billion making tourism big business for the state and is a significant contributor to Wisconsin’s high quality of life.  The full details are available for download in the 2010 Economic Impact of Traveler Spending on Wisconsin report.

The full state report is available at the link above, as are a highlights report, 2010 report county-by-county, 1997-2010 county-by-county expenditure summary, and total impact county-by-county report 2010 vs. 2009.

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