Over the coming weeks we will feature information on each educational session to be held at the Wisconsin Lodging Conference. The highlight series will give you a glimpse into the sessions, introduce the speakers, and provide a link to register to take advantage of the abundance of lodging information planned.
10 Must Do’s for Online Reviews
People are talking online…can you hear them? Hotel guests are adding 21 new reviews on Trip Advisor every minute of every day and studies have shown your TripAdvisor ranking can have a serious impact on your online reservation conversion rate. However, many of us are overwhelmed at the information out there and not sure the best use of our time. This informative presentation will review how spending a few minutes a day managing review channels can insure you are taking maximum advantage of this channel.
Join Amber Fox from Signature Worldwide, for an entertaining and educational presentation on how to deal with online reviews. REGISTER NOW!
Wisconsin Lodging Conference & Trade Show
November 6-8, 2011
Radisson Paper Valley Hotel, Appleton
Session Sponsor
- Presenting Sponsor
Online Reviews: To Respond or Not Respond?
May 21, 2010 in Marketing & Social Media | 1 comment
UPDATE: From 4Hoteliers.com, May 6th: Best Practices for Responding to Online Hotel Reviews, Part I.
and the second part, posted May 20th: Best Practices for Responding to Online Hotel Reviews, Part 2.
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UPDATE: From eHotelier.com, March 29th: Tips for Managing Online Hotel Reviews: An Interview With TripAdvisor
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UPDATE, March 23rd: USA Today’s HOTEL CHECK-IN section just posted this as well: Hotel managers monitor online critiques to improve service
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Back in July of 2009 we did a post called “Good Tips for Bad Reviews“. One of our most popular topics, we still often take inquiries from members suddenly facing negative guest reviews online. We already know that, no matter how hard we try, we can’t please all the people all the time & bad days happen…
So, here’s my question:
Do you have a strategy for handling guest feedback in person, over the phone, or in writing to your establishment AND do you have a plan for dealing with these same type of comments when made online?
If you answered no, why not?
Conversations about your place are happening, whether you’re part of them or not. So, in the spirit of encouraging you to be an active participant in those discussions, we’ve pulled together three more articles worth checking out:
Finally, this article was originally included in our first post, but I wanted to highlight it one more time because it details a PROACTIVE approach to online guest feedback: Beating negative hotel reviews: An action plan for proactive reputation management.
It’s your turn for feedback – let us have it in the comments section below!
Tags: customer comments, guest feedback, online reviews, TripAdvisor, Yelp