Member Discounts

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What is it? Created as a service for smaller and independent properties with limited marketing budgets, but also of value to larger properties, our lodging members can now access complementary professional marketing advice that will be targeted to meet your unique needs in increasing your bottom line!

Who can participate? Only current WH&LA lodging member properties are eligible, as a free membership service.

How does it work? 

  • Three marketing service companies have committed to provide complementary marketing consulting services exclusively for WH&LA lodging members within certain guidelines. You get to choose which company you wish to work with.
  • You will provide some requested background information about your property and current marketing choices (confidential of course!), so that the vendor can spend some analysis time up front. You can also specify what type of marketing assistance you are looking for, so it is even more customized.
  • The vendor will contact you within two weeks of receiving your information, and will spend at least 15 minutes on the phone with you asking any further questions and giving you specific suggestions to help you to more successfully market your property.

What does it cost? This service, as outlined, is complementary to our lodging member properties. Should you wish to seek enhanced or ongoing services beyond this complementary package, you would need to discuss this directly with the vendor for their pricing.

How do I sign up? 

  1. Complete the WH&LA Marketing Concierge Registration Form.
  2. Think about what type of marketing consulting that you need the most, and note it on the form, so that you get what you are looking for.  Some examples could be: a new marketing message for your property, suggestions on your website, help with identifying your target markets and how to reach them, help with a basic Marketing Plan to start with, etc.  If you are unsure, just say so, and the consultant will determine the expertise most needed.
  3. Be prepared for the consultant’s call within the next two weeks, so that you can take full advantage of their expertise in the time you have with them. Learn what you can implement to improve your bottom line… and then you can take it from there!

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During the month of June, AH&LA members will receive an additional 20% off of products from the Educational Institute!

Questions about your AH&LA membership? Interested in joining AH&LA? Email Jennifer in the WH&LA office or call 262/782-2851.


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Now through December 31st, members can save 40% on a number of select DVD titles:

Guest Service
>   10 Minute Trainer: 3-in-1 package
>   10 Minute Trainer: Guest Service
>   ADA: Breaking Down Barriers: Achieving Great Service for Guests with Disabilities
>   Courtesy Rules! Better Telephone Skills Now
>   Guest Service: 3 in 1 package
>   Spirit of Hospitality – Featuring Delivering Quality Guest Service (Available in both English & Spanish)

>   10 Minute Trainer: Housekeeping (English & Spanish versions available)
>   Housekeeping; 4-in-1 bilingual package
>   Housekeeping: Laundry Operations
>   Housekeeping: Quality Guestroom Cleaning
>   Housekeeping: The Deep Cleaning Process (English & Spanish versions)
>   Stay Safe: Awareness Training for Housekeepers (English & Spanish versions)
>   World Trainer: Guestroom & Bathroom Cleaning
>   World Trainer: Laundry

Risk Management
>   10 Minute Trainer: Safety
>   10 Minute Trainer: Security
>   Addressing Workplace Violence in the Lodging Industry (English & Spanish)
>   Crisis Communications Video
>   Fire Safety: Prevention & Response (English & Spanish)
>   Lodging SafetyWorks (English & Spanish)
>   Planning for Emergencies (English & Spanish)
>   Risk Management 3-in-1 package
>   Spotlight on Security for Lodging (English & Spanish)

Click here to view all the DVDs at the EI site.

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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Property Membership-AHLAWhen you join the American Hotel & Lodging Association (AH&LA), you’re planted at the center of the hotel industry, where breaking national news, top leaders, and exclusive resources are in arm’s reach.

As a member, you’ll find instant savings with over two dozen partner benefits. You’re also empowered to share your voice with lawmakers on Capitol Hill. And you can sit on any of over 30 specialized committees side-by-side with like-minded hoteliers from across the country.

If you take advantage of just one AH&LA benefit, membership for an entire year pays for itself – and many do a lot more than that.

Click the links above or contact Bill in the WIA office for more information on AH&LA membership – including what current members are saying about their investment.


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Preventive Guest Maintenance To learn more or order the DVD, click on the image itself.  Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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WIA Members can Save 30% on Housekeeping Training Videos:

World Trainer: Guestroom & Bathroom Cleaning

World Trainer: Guestroom & Bathroom Cleaning
Language-free(TM) training. Includes alternative beddings, glassware cleaning, green practices, easy-to-follow visual icons, and wrong-way/right way tips.

$125 AH&LA members (reg. $179.95)
$155 Nonmembers (reg. $224.95)

World Trainer: LaundryWorld Trainer: Laundry
Language-free(TM) training. Program covers gathering, sorting, loading, washing, drying, folding and stacking.

$125 AH&LA members (reg. $179.95)
$155 Nonmembers (reg. $224.95)

Housekeeping: Quality Guestroom CleaningHousekeeping: Quality Guestroom Cleaning
Feature the latest and most effective guestroom and bathroom cleaning techniques, including, enhanced bedding, glassware cleaning, and green practices.

$125 AH&LA members (reg. $179.95)
$155 Nonmembers (reg. $224.95)

Stay Safe: Awareness Training for HousekeepersStay Safe: Awareness Training for Housekeepers
Available in English and Spanish
Alert housekeepers to possible dangers and prepare them for their responsibilities to establish and maintain a safe environment for both guests and employees.

$88 AH&LA members (reg. $125.95)
$125 Nonmembers (reg. $179.95)

To order, click the images/ titles above.
Offer ends 9/30/09
Please reference offer code: HSKP3

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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AHLA-EI_Hospitality2015To learn more or order the text, click on the image itself.  Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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WIA logoMembership in the Wisconsin Innkeepers Association is an investment in your success! From promoting your property in our Wisconsin Lodging Directory to our contract Lobbyist in Madison to our monthly electronic newsletter -The InnSider- we bring results.  Below are just a few of the ways we work for you….

Expand your marketing presence while saving money through:

  • A free listing in the Official Wisconsin Lodging Directory (annual distribution over 220,000)
  • A free, complete listing at (over 22,000 unique visitors last month alone)
  • Two dozen online, digital billboard and print advertising opportunities in niche markets that are important to you

Protect the interests of your business; from Room Tax to State Tourism Marketing Funding and beyond, we make sure you’re heard.  You’ll also be kept informed about regulatory changes impacting your business before it’s too late.
Whether you’re recruiting employees, advertising to travelers, or training new or existing staff, members-only discounts are available to help you.
Make new connections with some of the best and brightest in Wisconsin lodging at Committee meetings, Seminars, and our Annual Lodging Conference & Trade Show. Additionally, WIA keeps you connected to our national organization (AH&LA) as well as other state tourism groups.
From free preliminary legal advice from our experienced legal counsel to the Innkeepers’ Resource Guide, we have the answers to your questions.
Discounted training materials, educational workshops, and our Resource Lending Library provide you and your team a variety of training opportunities.
Current information and timely notices -including the latest Smith Travel Research Data for Wisconsin -through our quarterly InnTouch magazine, monthly electronic InnSider, and Legislative E-Alerts keep you up-to-date.


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WIA Members can Save 30% on Security Training Resources

EI-Newsletter-ImageThe security and safety of guests and staff are top priorities at any property. Make sure that everyone at your property is trained in hospitality security basics with these EI and AH&LA resources-now available at a 30% discount for a limited time!

SpotlightOnSecurityDesigned in conjunction with AH&LA Loss Prevention Committee, this 30-minute video and companion guide provide you with the best security practices being used by top loss prevention experts and executives throughout the hospitality industry, and provide the type of secure environment that guests are seeking and that today’s marketplace demands.
$65 AH&LA Members (reg. $97.95)
$95 Nonmembers (reg. $139.95)

GuestSafetyTipsGuest Safety video highlights a variety of important tips to help travelers enjoy a secure and pleasant stay. The short public service announcement, which first debuted in 1996*, can be incorporated on any hotel open channel.
$15 Nonmembers (reg. $25)

* Please note that this video is complimentary to AH&LA members.

SecurityOfficerThe Lodging Security Officer program provides general techniques and tips as well as hospitality-specific information that security officers and other employees need to provide effective security at your property.

The program consists of four modular textbooks, a DVD supplement, and a workbook with progress quizzes.
$110 AH&LA Members (reg. $159.95)
$139 Nonmembers (reg. $199.95)

To order visit; or call 800-752-4567 or 517-372-8800.
Offer ends 8/31/09
Must reference offer code: RSKM9

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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This newly revised text features “the most up-to-date control processes used to reduce costs in food and beverage operations”.  Included are “many Web-based references to illustrate the concepts introduced in the book.”
AHLA Training Materials
Click on the image to learn more about the program.

Members can take advantage of discount pricing ($66.95 for members/ $96.95 for non-members).

For assistance with your AHLA member number, please contact the WIA office.


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