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We are excited to welcome two new lodging members and one new associate member to the Wisconsin Hotel & Lodging Association!

Settle Inn, La Crosse 

2110 Rose Street, La Crosse, WI 54603

Just 3 miles away from University of Wisconsin La Crosse, this hotel is located off of Highway 53 in La Crosse and offers an indoor pool, complimentary continental breakfast and free WiFi. All of the 96 rooms at Settle Inn & Suites La Crosse provide a cable TV with premium movie channels, along with a desk and chair. A coffee maker is also included. La Crosse Family Restaurant is adjacent to the hotel and offers all day breakfast, along with traditional American classics for lunch and dinner. There are also vending machines on-site.


Rodeway Inn(Previously Road Star Inn), Madison

6900 Seybold Road, Madison, WI 53719

Road Star Inn is a budget hotel serving the lodging needs of Madison, Wisconsin. Located only a few blocks from the West Towne Mall and Woodman’s Grocery, guests won’t have to look far to find what they need during their stay here in Madison.  This hotel is just 7 miles from the University of Wisconsin and downtown State Street. The Olbrich Botanical Gardens and Wisconsin Historical Museum are within a 20-minute drive of the hotel. The hotel features free Wi-Fi, a continental breakfast and guest rooms with microwaves and refrigerators. This 92 room hotel is located directly off the Beltline off of the Gammon Road exit.


Employ Milwaukee 

Employ Milwaukee works with companies across southeastern Wisconsin through an integrated, sector-based workforce strategy. Employ Milwaukee’s Business Solutions team assists companies with worker recruitment and screening. They provide soft skills training and job readiness for potential employees. Additionally, they offer On-The-Job Training and Specialized Training. The support doesn’t end there, they continue to provide retention and supportive services.

The goal is to ensure that qualified candidates are available so employers can save valuable time and resources. They do this through pre-screening and pre-employment testing. Additionally, they provide soft skills training and job readiness to give potential employees skills that will help them to be successful in the workplace.


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DATE: Thursday, May 25th

TIME: 12:30 PM – 2:00 PM (Registration opens at 12:15 PM)

LOCATION: Best Western Premier Park Hotel, Madison

PROGRAM: Thinking and Acting like a Leader” presentation by Dr. Lalia Rach.

Established and emerging leaders share one great reality – Leadership is an ongoing activity. There is no end point rather it is a continual work in progress. The best leaders understand that the very act of leading is anchored by one’s path to maturity and self-actualization. Dr. Rach will share genuine ideas and uncommon sense tinged with her special brand of humor as she provides ideas for improving your leadership abilities.

COST: $28 per person

Speaker Profile:Dr. Lalia Rach

Dr. Rach is a successful entrepreneur, educator, and leader. A proven innovator, she specializes in assisting managers in advancing their leadership strategies.  Her fresh ideas and uncommon sense on issues of strategy and leadership in the hospitality industry produce insightful thinking advancing the ability of emerging and established executives.

As a professional speaker and experienced moderator, her messages stand above the rest for their relatable honesty and timely nature presented in a practical and entertaining manner.

About Wisconsin Women in Lodging

Mission: To promote and develop women in the hospitality industry to help them grow both personally and professionally through leadership, education, and networking support.

Benefits: Access to the AH&LA WIL searchable directory, invitations to education events with inspirational women speakers, and networking & mentoring opportunities.

Membership: Membership is free for anyone employed at a WH&LA member property. Men wishing to support the mission of WIL may also become a member at no cost, as long as their company is a WH&LA member.


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Congratulations to the following WH&LA members on their recent awards & recognition!

Courtyard by Marriott-Madison East was named 2013 Hotel of the Year by Marriott International. This is the third year in a row a North Central Group property has won the award.

Kress Inn, De Pere, won the 2014 Platinum Hospitality Award from Choice Hotels International Inc. The award recognizes Kress Inn as being in the top percentage of properties within the Ascend Hotel Collection brand.


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Would you be impacted by an increase in state tourism marketing, and/or in improved allocations of local room tax revenues? Would you want to make sure legislators were more aware of the impact of some of their proposals on your bottom line? Are you aware of how much more receptive legislators are to hearing directly from businesses in their district regarding the impact of the budget or proposed legislation, than hearing it from us? This is the time to join together with your peers, learn the latest on what is on the slate at the capitol, and join others in meeting with legislators! Sign up now for WH&LA’s Action Day on April 11th at the Madison Concourse Hotel. Have an opportunity to meet with your own state legislators or their key staff at the Capitol! Whether you’ve never met your legislators, never been to the Capitol, are not up on the issues or what to say about them … join us, learn and enjoy this great new experience! For more information, see the registration form or register online.


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Congratulations to the following WH&LA members on their recent awards & recognition:

2013 Best of Wisconsin Meetings awards, presented by Wisconsin Meetings magazine

Ho-Chunk Casino Hotel & Convention Center, Baraboo – named Best Wisconsin Casino with Meeting Space
Heidel House Resort & Spa, Green Lake – named Best Wisconsin Lakeshore Resort
The Pfister Hotel, Milwaukee – named Hotel with the Best Service
Kalahari Resort Convention Center & Waterpark, Wisconsin Dells – named Best Wisconsin Convention Center
The Iron Horse Hotel, Milwaukee – named Best Wisconsin Retreat
The Madison Concourse Hotel & Governor’s Club, Madison – named Best Wisconsin Conference Center
Wisconsin Dells Visitor & Convention Bureau – named Most Helpful CVB

Top 100 Spas of 2012, presented by Spas of America

The Osthoff Resort [Aspira Spa], Elkhart Lake – ranked #3
Heidel House Resort & Spa [Evensong Spa], Green Lake – ranked #45
Sundara Inn & Spa, Wisconsin Dells – ranked #58



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Occupancy was up in Wisconsin for May 2012 compared to May 2011 and nearly all market areas saw an increase in occupancy, with the largest increase in Door County. ADR was up statewide compared to May 2011, with the largest increase in Madison.

To view Smith Travel Data for your region for May 2012, click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Provided by STR. For detailed lodging performance data for your area, contact STR at 615/824-8664 x3504 or


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Congratulations to the following WH&LA members on their recent awards & achievements!

Amy Simchak, CHA, of The North Central Group, Middleton, has been elected to the WH&LA Board of Directors for a three-year term.

Jefferson Street Inn, Wausau, and HotelRED, Madison, were both awarded TripAdvisor’s 2012 Certificate of Excellence, in recognition of consistent commendation from travelers.

The Pfister Hotel, Milwaukee, was ranked #13 in TripAdvisor’s 2012 Travelers’ Choice Top 25 Luxury Hotels in the United States.

Cambria Suites, Madison, was ranked #21 in TripAdvisor’s 2012 Travelers’ Choice Top 25 Bargain Hotels in the United States.

Past WH&LA Student Representative Ksenia Hedeen was named one of four Outstanding Students by Waukesha County Technical College at the Spring Commencement Ceremony on May 23. Among many co-curricular activities, she served as chair of the college’s Hospitality and Culinary Club.



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Congratulations to the following WH&LA members for their recent awards & recognition!

The Hyatt Regency Milwaukee was the first property to be named the World Wide Sales “Franchise Hotel Partner of the Year” in 2011, the award’s inaugural year. The award is based on customer recognition, attendance at industry and Hyatt-sponsored events, response time to group requests for proposals, emulation of Hyatt’s mission and more.

The DoubleTree by Hilton Madison was recently awarded their sixth straight Pride Award, presented to the top 10 DoubleTree properties based on brand consistency, guest loyalty, and DoubleTree brand promise report, which includes guest survey scores in various categories.


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Occupancy was up in Wisconsin for October 2011 compared to October 2010 and most market areas saw an increase in occupancy, with the largest increase in Wisconsin South Area. ADR was also up statewide compared to October 2010, with the largest increase in Madison.

To view Smith Travel Data for your region for October 2011, click here.

The link above is password protected for lodging memebrs only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit


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Congratulations to the following WH&LA members on their recent awards & recognition:

The American Club Resort, Kohler, was awarded the 2012 Forbes Five-Star Award, one of 57 hotels worldwide to earn this distinction. The award recognizes superior service and guest satisfaction, and has been awarded to The American Club Resort for three straight years.

Crowne Plaza Milwaukee West, Wauwatosa, has received the Torchbearer Award from InterContinental Hotels Group, its highest honor for quality and customer service, awarded to only the top eight Crowne Plaza hotels in North America. The property has also been named one of the brand’s top performers for excellence in operational and customer satisfaction for the second consecutive year.

Holiday Inn Madison at the American Center has also received the InterContinental Hotels Group Torchbearer Award, one of 116 properties out of more than 4,400 properties to receive the award.


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