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Get ready for an intense webinar! Tracy Terry, a wizard of inbound marketing techniques and frequent writer for Hubspot, will be teaching you Advanced Social Media Tactics to help jump start your social media campaign. Using the tools of the trade effectively is a key component of executing your social media strategy. Tracy is going to walk you through her tips and tricks on leveraging social media channels for your brand. She’ll focus on the big three:  Facebook, Linkedin and Twitter, touching on Google+, Blogging and tools.  You don’t want to miss this opportunity!

- How to use the LinkedIn home page to your advantage
- How to make the most of your profile page
- Making the most of LinkedIn features
- Facebook profile tips and tricks
- Facebook pages best practices
- Making the most of Facebook custom tabs
- Facebook features, apps, and integrations
- Twitter best practices
- Social Media tools for stats and management

Wednesday, March 21, 3 – 4 p.m.

$25 per log in for WH&LA members.
$75 per log in for non-members.

Registration Deadline
Friday, March 16

REGISTER ONLINE NOW or download the pdf registration form.

Sponsored by:


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From the Wall Street Journal “In Charge” blog:

If your small business doesn’t yet have a Facebook page, LinkedIn profile or Twitter feed, a recent study may persuade you to finally join the social-media bandwagon.

Sixty-five percent of all U.S. adults now use social-networking sites, up from 61% a year ago and just 5% in 2005, reports Pew Research Center. The findings are based on telephone interviews conducted in April and May by Princeton Survey Research Associates International.

Most of the growth over the past year came from Americans over the age of 30, with seniors accounting for the bulk of it. One-third of adults ages 65 and older say they now use social-networking sites, compared with 26% who said this a year ago. Still, young folks between 18 and 29 years old remain the overall biggest group tapping social networks today, accounting for 83% of the total.

On a typical day, 43% of U.S. adults said they visit sites like Facebook and Twitter, up from 38% a year ago, the survey finds. Among just Internet users ages 50 to 64, social-networking usage on a typical day increased to 32% from 20%. Compared with other online activities, respondents overall said they only use email and search engines more frequently than social networks.

Read more at the Wall Street Journal “In Charge” blog here.


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Over the coming weeks we will feature information on each educational session to be held at the Wisconsin Lodging Conference. The highlight series will give you a glimpse into the sessions, introduce the speakers, and provide a link to register to take advantage of the abundance of lodging information planned.

Increase Online Sales Through Social Networking

Learn how to increase your online sales conversions rate by as much as 500 percent and your website traffic by 20 percent by gaining access to millions of potential customers and prospects for your lodging property through Facebook, Twitter, and LinkedIn.

Join Stephen Woessner of Predictive ROI to learn a practical and tactical 10-step social networking process that will help you persuade this rapidly growing and influential audience by creating and sharing content like social networking status updates, blogs, website content pages, podcasts, YouTube videos, and more. REGISTER NOW!

Wisconsin Lodging Conference & Trade Show
November 6-8, 2011
Radisson Paper Valley Hotel, Appleton


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Keep up-to-date on lodging industry issues and connect with your peers while following WH&LA on Facebook, Twitter and Linkedin. Get alerts on new blog posts, advertising opportunities, travel trends and more.

Here’s how to find us:

Facebook: Find WH&LA at, where you can connect with other WH&LA fans and share your industry news or articles related to the industry.

Twitter: We tweet @WisLodging – find updates on blog posts and get monthly STR data as soon as we have it.

Linkedin: Connect with the WH&LA group here and start or join discussions on industry topics. This group is for WH&LA members only.

Got questions about WH&LA social media?

E-mail Michelle in the WH&LA office or call 262/782-2851.


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Opening Doors and Closing Deals on Professional Networks

Webinar date & time: Friday, Dec 4th, from Noon-1:00 pm (CST)

“Platforms like LinkedIn help you leverage your professional network in a smarter more organized way. It is a key platform for your business to be creating leads and exchanging ideas. Join Scott Allen, author of The Virtual Handshake and VerticalResponse as we dive into the secrets of how to open doors and close deals on professional networks liked LinkedIn.”

You will learn:
*   The basics of social networks like LinkedIn
*    Why you should join social networks
*    How to create relationships on LinkedIn
*    How to make social networks and email marketing work together
*    Examples of successful social network users

Click here to register.

The WIA does not endorse Scott Allen or VerticalResponse nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.


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Meeting Professionals International (MPI) is currently offering their Meetings Matter Webinar Series, featuring “solutions to issues that are confronting today’s [meetings] industry professional.”  Webinars are free to attend and past webinars are recorded and can be viewed from your computer.  On June 3rd the topic was “Survival Strategies for Suppliers” and addressed current issues affecting lodging properties, CVBs, DMOs, restaurants and other meeting suppliers.

Presented by Plan Your Meetings, this session shared solutions for current business challenges based on a series of Town Hall meetings they’d conducted with suppliers in sites such as Dallas & Atlanta earlier this year.  You can also download notes from each of these Town Hall meetings at their site here.

Also included in the presentation is a walk through of how suppliers can use current social networking platforms including Twitter, LinkedIn and Facebook.  Presenter Kristi Casey Sanders gives real-life guidance into using these tools to interact with planners and find more business.


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