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This new book has a solid understanding of revenue management’s key concepts and the application of effective revenue management strategies and tactics that have become critical for today’s hospitality operations. General Managers, marketing professionals, front office managers, revenue managers, and financial professionals within a hospitality operation will all benefit from the practical revenue management information presented in this book. Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.

Click the image to learn more or purchase this item from the American Hotel & Lodging Association Educational Institute.


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Download the 2012 Franchise Fees Guide here.

The above link is password protected for lodging members only. If you need help logging in, email Michelle in the WH&LA office or call 262/782-2851.


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Congratulations to the following WH&LA members on their recent awards & achievements!

Amy Simchak, CHA, of The North Central Group, Middleton, has been elected to the WH&LA Board of Directors for a three-year term.

Jefferson Street Inn, Wausau, and HotelRED, Madison, were both awarded TripAdvisor’s 2012 Certificate of Excellence, in recognition of consistent commendation from travelers.

The Pfister Hotel, Milwaukee, was ranked #13 in TripAdvisor’s 2012 Travelers’ Choice Top 25 Luxury Hotels in the United States.

Cambria Suites, Madison, was ranked #21 in TripAdvisor’s 2012 Travelers’ Choice Top 25 Bargain Hotels in the United States.

Past WH&LA Student Representative Ksenia Hedeen was named one of four Outstanding Students by Waukesha County Technical College at the Spring Commencement Ceremony on May 23. Among many co-curricular activities, she served as chair of the college’s Hospitality and Culinary Club.



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Want to get great exposure across the Midwest as the featured property on the cover of the 2013 Wisconsin Lodging Directory? Then enter the Lodging Directory Cover Contest!


Submit your images to

WH&LA member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available should your photo be chosen as the winner. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by TUESDAY, APRIL 10 at 11:59 PM CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to WH&LA Lodging Directory Cover Contest, 1025 S. Moorland Road, Suite 200 Brookfield, WI 53005 and must be received (not postmarked) by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 Cover Finalists will be charged a $300 promotion fee due to the great added visibility outlined below. The past three years of cover contest winners (2012, 2011 and 2010) are not eligible to participate in the 2013 contest. 

The 12 Cover Finalists will each have a 2013 Lodging Directory cover designed and displayed at a special page at from Monday, April 16 through Tuesday, May 8. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways e-mail newsletter in April, sent to more than 8,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 11.

The Fine Print
Cover Finalists will be notified and billed the $300 promotional fee on or around April 13, 2012. If payment is not received by April 26, 2012, the property’s image will be disqualified. Only properties that have paid by the deadline will be featured in the promotional email. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2012, to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2012. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via e-mail at or call 262/782-2851.


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Search engine marketing is often highly tactical; it involves checking things off a list to ensure the highest potential for visibility in the search engine results pages (SERPs). But social media is a completely different space. While developing a presence there can be beneficial, diving right in can be harmful (especially for smaller properties) without first establishing a solid plan. Search (on the organic side) is about doing; social is about planning.

What do you have time to do well?
Before running around yelling things like “We need Tumblr, Pinterest, Twitter, and Scribd accounts and we need them YESTERDAY!” take a step back and consider how much time you actually have in a given week to do the ongoing maintenance of posting content, responding to comments and overseeing your social media platforms.

Remember: The only people who will notice that you don’t have an insert social media profile here account are the people who already are using them. So if you have them but don’t use them effectively, it can be worse in the long run than doing nothing.

What are your guests already doing?
Rather than starting with a specific social medium and trying to figure out what to say on it, it’s often more productive to first figure out where your current demographic is active. Unless your brand is aggressively trying to break into a new market segment, starting where the conversation is already happening is often your best bet. And with 845 million monthly active users (as of December 2011), Facebook is a must even for smaller brands.

Now that we have a starting point, it’s time to jump into some time-saving tactics… continue reading at


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Over the coming weeks we will feature information on each educational session to be held at the Wisconsin Lodging Conference. The highlight series will give you a glimpse into the sessions, introduce the speakers, and provide a link to register to take advantage of the abundance of lodging information planned.

Search Engine Optimization for Lodging Properties


Wisconsin Lodging Conference & Trade Show
November 6-8, 2011
Radisson Paper Valley Hotel, Appleton


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According to a new study, there has been a dramatic year-on-year growth in the percentage of passengers using airline websites to book hotels, up from 21% in 2009, to 38% in this year’s survey.

The most comprehensive global survey ever undertaken of passenger use of air transport self-service technology has found popular demand is now reaching out into non-traditional areas of self-service as airline passengers demonstrate their increasing ease with online, kiosk and mobile phone channels.

The entire article  is available here.


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The reviews are in, and TripAdvisor is a bigger hit than ever with travelers. The world’s largest travel site attracted 40 million visitors worldwide in July, up 60% from the beginning of the year, according to comScore, and carries more than 35 million reviews of 450,000 hotels in 23 countries.

But, do lodging property reviews, especially anonymous reviews, help or hurt an individual property or the lodging industry as a whole? writer Daniel Edward Craig goes directly to the source – TripAdvisor co-founder and CEO Stephen Kaufer, for his perspective. He talks candidly about why TripAdvisor will continue to allow anonymous reviews and why hoteliers always get the last word.

Read the complete Q&A interview here. (This article is password protected for WH&LA lodging members only. If you need help logging in, contact Michelle in the WH&LA office for your user ID and password).


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Congratulations to the following WH&LA member properties that have recently been recognized for excellence:

Days Inn Hotel of the Arts, Milwaukee, winner of the Mayor’s Design Award for “Design that Grabs You,” which recognizes projects that have great curb appeal, street engagement, inviting exteriors, welcoming entries and gathering spaces for the public.

The Iron Horse Hotel & The Yard Outdoor Patio, Milwaukee, winner of the Mayor’s Design Award for “It’s All in the Details,” which recognizes projects with creative uses of materials or lightig, with details that celebrate culture or heritage, with unique reuses of older elements, or with art and other public amenities.

Courtyard by Marriott-Madison East‘s General Manager, Dennis Clark, was named 2009 general manager of the year, the top honor among 600 Courtyard by Marriott hotels in North America. The property also won a Diamond Award for hotel performance and service.

Courtyard by Marriott-Madison West/Middleton was honored with a Platinum Award for service in its brand.

Residence Inn by Marriott-Madison West/Middleton received a Gold Award for service in its brand.

Fairfield Inn & Suites-Madison West/Middleton was awarded a Silver Award for service in the brand.

Hampton Inn & Suites-Madison West/Middleton earned the Circle of Excellence Award which goes to the top 10% of the Hampton brand in product quality and guest satisfaction

Hilton Garden Inn-Madison West/Middleton received the Problem Resolution Award for the Hilton Garden Inn with the highest overall service recovery scores for 2009.

Hampton Inn Appleton Fox River Mall Area received the Hampton brand Loyalty Champion Award for highest guest loyalty scores for 2009.


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Want to get great exposure across the Midwest as the featured property on the cover of the 2011 Wisconsin Lodging Directory? Enter the Lodging Directory Cover Contest. The contest is free and open to all sizes and types of WIA member properties in Wisconsin.

Click here to read contest rules and submit a photo!


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