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The Wisconsin Hotel & Lodging Association is pleased to announce we are accepting applications for our 2017 Scholarships. This year we have two scholarships available! After over 100 years representing Wisconsin’s third largest industry, we are excited to recognize qualified students with the following  opportunities for their education:

  • The WH&LA Merit Scholarship offers up to $2000 to be applied toward education. Online application available click here.
  • The GMH&LA Cal Worrell Scholarship offers a $1000 to be applied toward education. Online application available click here.

Scholarship Eligibility Requirements:

  • Reside in Wisconsin
  • Enrolled in an accredited member college/university in Wisconsin
  • Declared major in a hospitality program with lodging components
  • Work experience in the hospitality industry

Applications must be submitted by April 12 for recognition.

Distribution of funds available for September 2017. Recipients must be present at the Wisconsin Lodging Conference Luncheon at The Potawatomi Hotel & Casino in Milwaukee, WI on November 6, 2017.


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This new book has a solid understanding of revenue management’s key concepts and the application of effective revenue management strategies and tactics that have become critical for today’s hospitality operations. General Managers, marketing professionals, front office managers, revenue managers, and financial professionals within a hospitality operation will all benefit from the practical revenue management information presented in this book. Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.

Click the image to learn more or purchase this item from the American Hotel & Lodging Association Educational Institute.


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Reach the most job seekers in hospitality and streamline the entire hiring process with AH&LA members receive an exclusive 20% discount on HCareers job postings. Learn more about this discount here.


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Hotel industry experts say hiring is back on the rise after its recession-period low in 2009. With the hospitality industry now three years into a recovery period, revenue increases are expected to offset the anticipated growth in labor costs as hotels replace staff positions that were cut in the downturn.

The number of man-hours worked at U.S. hotels in 2011 was up 3.1% over 2010, closely mirroring growth rates in rooms sold, according to research from PKF Hospitality Research. Hotels are re-hiring staff as business volume increases and reinstating services and amenities that were cut during the recession, said Robert Mandelbaum, director of research information services for PKF.

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The Voice of the GM Survey shows general managers are “good at weathering the storm and remaining happy despite economic hard times,” according to the results posted at The survey reports that 67% of respondents did not lay off employees this year, and about 33% were able to hire full time staff.

Other highlights:

- 72% of respondents are happy with their property’s ownership group
- “The people you work with” is the #1 reason general managers stay at their jobs
- 30% of respondents report a rise in room rates between 5-10% over last year
- a majority of respondents predicted a rise in occupancy by nearly 5% in 2011
- flat screen televisions are still at the top of the “wish list” for most properties
- most respondents have implemented linen re-use programs and other eco-friendly practices

Additional survey results can be found by clicking the above link.


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