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Get ready for an intense webinar! Tracy Terry, a wizard of inbound marketing techniques and frequent writer for Hubspot, will be teaching you Advanced Social Media Tactics to help jump start your social media campaign. Using the tools of the trade effectively is a key component of executing your social media strategy. Tracy is going to walk you through her tips and tricks on leveraging social media channels for your brand. She’ll focus on the big three:  Facebook, Linkedin and Twitter, touching on Google+, Blogging and tools.  You don’t want to miss this opportunity!

Learn…
- How to use the LinkedIn home page to your advantage
- How to make the most of your profile page
- Making the most of LinkedIn features
- Facebook profile tips and tricks
- Facebook pages best practices
- Making the most of Facebook custom tabs
- Facebook features, apps, and integrations
- Twitter best practices
- Social Media tools for stats and management

Date
Wednesday, March 21, 3 – 4 p.m.

Cost
$25 per log in for WH&LA members.
$75 per log in for non-members.

Registration Deadline
Friday, March 16

REGISTER ONLINE NOW or download the pdf registration form.

Sponsored by:

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From the Wall Street Journal “In Charge” blog:

If your small business doesn’t yet have a Facebook page, LinkedIn profile or Twitter feed, a recent study may persuade you to finally join the social-media bandwagon.

Sixty-five percent of all U.S. adults now use social-networking sites, up from 61% a year ago and just 5% in 2005, reports Pew Research Center. The findings are based on telephone interviews conducted in April and May by Princeton Survey Research Associates International.

Most of the growth over the past year came from Americans over the age of 30, with seniors accounting for the bulk of it. One-third of adults ages 65 and older say they now use social-networking sites, compared with 26% who said this a year ago. Still, young folks between 18 and 29 years old remain the overall biggest group tapping social networks today, accounting for 83% of the total.

On a typical day, 43% of U.S. adults said they visit sites like Facebook and Twitter, up from 38% a year ago, the survey finds. Among just Internet users ages 50 to 64, social-networking usage on a typical day increased to 32% from 20%. Compared with other online activities, respondents overall said they only use email and search engines more frequently than social networks.

Read more at the Wall Street Journal “In Charge” blog here.

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Want to win a free full-package registration to the Wisconsin Lodging Conference in November? WH&LA is holding a drawing for one lucky person – all you have to do to enter is help promote the Lodging Conference on Facebook! It’s this simple… go to the WH&LA Facebook page, click the “like” button if you haven’t already, and then post a video on our page telling the world why you love our conference or why you want to come for the first time. The deadline to enter is August 31, so register now!

Promotion Sponsor

Terms: Winner must be a lodging member of the Wisconsin Hotel & Lodging Association. While no refunds will be given for registrations that have already been purchased a winner may transfer the free registration to an employee or owner of any member property. Video should be of reasonable quality and be posted to the facebook.com/WisLodging page by the August 31 deadline. By posting the video, you give the Wisconsin Hotel & Lodging Association the right to use it for promotional purposes.

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Over the coming weeks we will feature information on each educational session to be held at the Wisconsin Lodging Conference. The highlight series will give you a glimpse into the sessions, introduce the speakers, and provide a link to register to take advantage of the abundance of lodging information planned.

Increase Online Sales Through Social Networking

Learn how to increase your online sales conversions rate by as much as 500 percent and your website traffic by 20 percent by gaining access to millions of potential customers and prospects for your lodging property through Facebook, Twitter, and LinkedIn.

Join Stephen Woessner of Predictive ROI to learn a practical and tactical 10-step social networking process that will help you persuade this rapidly growing and influential audience by creating and sharing content like social networking status updates, blogs, website content pages, podcasts, YouTube videos, and more. REGISTER NOW!

Wisconsin Lodging Conference & Trade Show
November 6-8, 2011
Radisson Paper Valley Hotel, Appleton


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Article from frogloop.com, written by Allyson Kapin:

A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks.  This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. As savvy marketers and nonprofit campaigners know, numbers can be sliced and diced. Unfortunately many of these studies never tell the entire story. For example, the latest ComScore study says “Facebook now reaches 73% of the total U.S. Internet population each month.”

As more marketers release their own social media studies and statistics, the more pressure organizations face to build and/or refine their own social media engagement. As you continue to plan and evaluate social media’s role in your organization, arm yourself with the right knowledge and memorize these five social media myths.

MYTH #1: A Facebook page can replace your website.

THAT IS THE WORST IDEA EVER, said Maggie McGarym, the Online Communications and Social Media Manager for the American Speech-Language-Hearing Association.

“Lets be perfectly clear: while Facebook can certainly be useful as an outpost to your company’s website, it could not and should not ever replace it. Thinking Facebook could take the place of a company’s website is like saying your car is so great soon you can just live in it and get rid of your house,” said McGary.

The full text of this article from frogloop.com can be found here.

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Do you have a good promotion that you would like to put in front of our more than 2,500 Facebook and Twitter followers? Every Wednesday we post an exclusive promo from one of our member properties, and we run Facebook ads to drive traffic. The cost is $125, and space is filling fast – there are only a handful of weeks left for the rest of the year. You can reserve the week of your choice by clicking here.

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Keep up-to-date on lodging industry issues and connect with your peers while following WH&LA on Facebook, Twitter and Linkedin. Get alerts on new blog posts, advertising opportunities, travel trends and more.

Here’s how to find us:

Facebook: Find WH&LA at www.facebook.com/WisLodging, where you can connect with other WH&LA fans and share your industry news or articles related to the industry.

Twitter: We tweet @WisLodging – find updates on blog posts and get monthly STR data as soon as we have it.

Linkedin: Connect with the WH&LA group here www.linkedin.com/groupRegistration and start or join discussions on industry topics. This group is for WH&LA members only.

Got questions about WH&LA social media?

E-mail Michelle communication@wisconsinlodging.org in the WH&LA office or call 262/782-2851.

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Are you or your property on Twitter and Facebook? Follow WH&LA!

You can find us on Twitter @WisLodging and on Facebook at http://www.facebook.com/WisLodging. You’ll find last minute marketing and advertising opportunities, blog update notifications and more! Keep connected and show your support for WH&LA!

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Many members have been asking us how they get their property highlighted on our “Traveling in Wisconsin” Facebook page, as it is obviously bringing in reservations, as this example shows:

The answer is simple – there are two ways to get your property featured in a post!

First, you can be a Featured Property at our web site for a month – that comes with a free Facebook post. The cost is $115 for a top row spot, and $90 for a 2nd row spot. Download the Featured Properties reservation form here.

Second, you can order an ad in the 2011 Wisconsin Lodging Directory! Any property that orders a ¼ page or larger ad receives a free Facebook, Tweet and mention in our StayInWisconsin blog. The Lodging Directory Advertising Rate Card is available for download here (about 3 MB) and you can order your ad online here!

If you have any questions, contact Bill Elliott or call 262/782-2851.

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