economic impact

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Last year, Wisconsin’s travelers spent $12.3 billion making tourism big business for the state and is a significant contributor to Wisconsin’s high quality of life.  The full details are available for download in the 2010 Economic Impact of Traveler Spending on Wisconsin report.

The full state report is available at the link above, as are a highlights report, 2010 report county-by-county, 1997-2010 county-by-county expenditure summary, and total impact county-by-county report 2010 vs. 2009.


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TourismImageLast week the Wisconsin Dept of Tourism released the 2008 Economic Impact data for Wisconsin’s tourism industry.  You can download the full report, County by County data and regional reports from their site here.

For national economic impact research information, the American Hotel & Lodging Association’s Information Center has compiled the following resources:
“The U.S. Travel Association (formerly Travel Industry Association – TIA) has posted results from their 2008 Impact of Travel on State Economies report on The Power of Travel Website:  The Website is jam-packed with useful figures on travel spending, tax receipts, employment, and payroll on the state level and congressional district level.

Another valuable (and free) resource providing hard data on the industry is Ernst & Young’s U.S. 2009 lodging report which includes detailed analysis of 17 major cities, lodging chain segments and a global and U.S. lodging industry overview.  Essays on the credit crunch, financing, mixed use projects, and the effect of President Obama’s stimulus package on the lodging industry are also included.

Finally, if you haven’t checked it yet,  STR Global (formerly Smith Travel Research) is now providing more data and analysis “up front” and available to the public through their news website called Hotel News Now.”


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