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The American Hotel & Lodging Association (AHLA) recently launched an awareness campaign entitled “Search Smarter”  aimed at helping travelers avoid lost reservations, additional fees, and ruined vacations.

Americans make 500 online hotel bookings every 60 seconds, but evidence from new, extensive polling data from the American Hotel & Lodging Association (AHLA) suggests they’re not getting the deal they think they are. The two culprits are (1) online booking scams and (2) misleading marketing messages perpetrated by online travel agencies and their third-party affiliates.

Additional research reveals that online scams made through fraudulent sites are on the rise, resulting in 55 million “bad” bookings of this type each year, costing consumers $3.9 billion.  In 2015, just 6% of travelers reported booking on what they believed was a hotel’s official website, only to find they had booked on a fraudulent site not affiliated with the hotel. Just two years later, the number of travelers who have experienced this has nearly quadrupled to 22%. • Seniors in particular have major concerns about the lack of transparency in online booking – many of which are due to bad experiences. 1 in 10 consumers 65 or older say they have accidentally booked with a fake site when intending to book directly with a hotel.

AHLA Position

Transparency, consumer choice, and guest satisfaction are at the core of the hotel industry’s business model. AHLA is raising awareness among consumers, Congress, and federal agencies to make sure guests have all the necessary information prior to booking their hotel reservations. With so many ways to book a reservation, it’s important to make sure consumers understand how to slow down, search smarter and make the best decisions throughout the booking process for themselves and their families. Consumers should know what to look for before they book a hotel reservation.

Visit https://ahla.com/SearchSmarter to learn more about the “Search Smarter” campaign.

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The AHLA Stars of the Industry awards program was created more than 45 years ago to recognize outstanding accomplishments in the lodging industry. While the categories have evolved over the years, the concept is still the same — to honor lodging employees and properties that best symbolize the quality service of the industry. They want to hear your story!

The AHLA  is now accepting nominations for their STARS of the member companies, properties, and employees are eligible to submit an entry. Nonmembers will not be considered. Not sure if your property is an AH&LA member? Just reach out to AHLA Member Services at membership@ahla.com or (202) 289-3100.

Specific award categories are given based on property size. Size distinctions are small property(250 rooms or less) or large property (250 rooms or more). Important points to know about nominations:

  • Nominees can be either self or peer-nominated.
  • Support documentation may not exceed 10 pages. Videos may not exceed 3 minutes.
  • Incomplete entries will not be considered.

This year’s Stars of the Industry awards highlight the best employees from five coveted categories.

  • North Star Award: Lodging Employee of the Year 
  • General Manager of the Year 
    • Small property (250 rooms or less)
    • Large property (250 rooms or more)
  • Stevan Porter Emerging Hospitality Leader of the Year 
  • Paving the Way Award: Women In Lodging 
  • Innovation of the Year
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Survey results from The U.S. Conference of Mayors (USCM) and the American Hotel & Lodging Association (AHLA) showed the valuable partnerships hotels and the travel sector have in cities across the country. According to the survey, the hotel industry is critical to local economics, career opportunities, community development, tax revenue, and growth.

Data was collected by more than 100 mayors, representing cities of 30,000 or more. The AH&LA Education Foundation funded the survey. Check out the key survey findings below, or click here to read the Executive Summary.

  • Tourism and the hospitality industry was cited as the second largest sector of the economy 20%; the healthcare industry was cited as the largest sector at 28%.
  • Nine out of ten mayors said their community would benefit from more hotels.
  • 70% of mayors believe hotels and lodging provide the best opportunity, benefits, and wages within the tourism industry.
  • 68 % of mayors report hotels and lodging are the largest contributors to their city’s destination marketing fund.

 

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The American Hotel & Lodging Association (AH&LA) presented 2013 WH&LA Chairman of the Board Buck Drossart, CLM, of The Pointe Hotel & Suites and Conference Center, Minocqua, with a State Leadership Award during AH&LA’s annual Legislative Action Summit. The State Leadership Awards were created in 1998 to honor standout members in each partner state association who help implement and strengthen programs. Drossart is pictured at left with J.W. Mariott, Jr., executive chairman & chairman of the board for Mariott International Inc., who was honored with the first AH&LA Voice of the Industry Award.

Vail Brown, CMHS, vice president of global business development & marketing for STR, was also recognized at LAS for receiving the 2013 John Whitaker Award, which is presented to an outstanding Certified Master Hotel Supplier for their dedication and to innovation within the industry. Vail Brown is scheduled to speak at the 2013 Wisconsin Lodging Conference November 3-5 at the Grand Geneva Resort & Spa, Lake Geneva.

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While the AH&LA Stars of the Industry employee nominations are only open to the WH&LA award winners that were honored at our Wisconsin Lodging Conference, there are many Lodging Property Achievement Awards that you may submit nominations direct to AH&LA for.  Visit http://www.ahla.com/Stars/ to review information regarding the various award categories and to submit your information. The deadline to submit your nomination is February 15, 2013.

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This new book has a solid understanding of revenue management’s key concepts and the application of effective revenue management strategies and tactics that have become critical for today’s hospitality operations. General Managers, marketing professionals, front office managers, revenue managers, and financial professionals within a hospitality operation will all benefit from the practical revenue management information presented in this book. Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.

Click the image to learn more or purchase this item from the American Hotel & Lodging Association Educational Institute.

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Reach the most job seekers in hospitality and streamline the entire hiring process with HCareers.com. AH&LA members receive an exclusive 20% discount on HCareers job postings. Learn more about this discount here.

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From the American Hotel & Lodging Association (AH&LA):

For 2011, the U.S. lodging industry posted pre-tax profits of $21.6 billion – up from $18 billion in 2010 – and $137.5 billion in sales – up from $127.7 billion in 2010, according to the AH&LA Lodging Industry Profile (LIP), an annual statistical analysis of the industry.  This $137.5 billion contributed to an overall $813 billion in tourism sales, with resident and international travelers’ expenditures in the U.S. estimated at $2.2 billion/day; $92.8 million/hour; $1.5 million/minute; and $25,700/second.

The percentage of international travelers to the U.S. increased four percent from 59.7 million in 2010, to a record 63.2 in 2011; arrivals from overseas travelers increased by six percent to a record 27.9 million.  The top 10 countries in terms of U.S. arrivals for 2011 were Canada (21 million), Mexico (13.4 million) the United Kingdom (3.8 million), Japan (3.2 million), Germany (1.8 million), France (1.5 million), Brazil (1.5 million), South Korea (1.1 million), China (1.1 million), and Australia (1 million).  These 10 countries accounted for 80 percent of U.S. international visitors.

AH&LA’s LIP provides a comprehensive, easy-to-read list of these and other significant facts about the lodging, travel, and tourism industries, including employment impact; international travel statistics; and property and room breakdowns by location, rate, and size.

The complete 2012 AH&LA Lodging Industry Profile is available on AH&LA’s Information Center page here.

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Looking for a fun, interactive way to better train your front desk employees? Front Office Manager is a 10-module, interactive online program that provides an overview of the organization and management of the front office. It outlines the interactions between the front office and other hotel departments that are required to create a positive guest experience. Users will love the self-paced, discovery-driven approach that puts them in control as they explore each area of the hotel and click on highlighted objects to learn about each facet of front office operations.

The program includes a glossary of terms, detailed site map, case studies, knowledge checks to test understanding, and 10-question quizzes for each module.

Click the image to learn more or purchase this item from the American Hotel & Lodging Association Educational Institute.

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