2012 wisconsin lodging directory

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We’ve got 12 exceptional finalists in the 2012 Wisconsin Lodging Directory Cover Contest! Voting is open until 11:59 p.m. on Sunday, May 8, and the contest winner will be announced at the Stay in Wisconsin blog on Tuesday, May 10!

All WH&LA member lodging properties are listed in the Wisconsin Lodging Directory each year as a free membership benefit. More than 200,000 copies were printed for 2011 and are available at locations like community libraries, interstate highway rest areas, Wisconsin State Fair, local chambers of commerce and convention and visitor bureaus and more! The directory features contact info, amenities listings, web sites and property photos. A Flash version of the 2011 Directory is available here.

View the 2012 contest finalists and cast your vote here!

Please only vote once for one cover. A valid e-mail address must be entered for your vote to be counted (don’t worry, WH&LA does not sell or otherwise distribute e-mail addresses!) and any duplicate votes from one e-mail address or votes for multiple covers from the same address will be disqualified. Employees and owners of finalist properties are not eligible to vote.

Finalist properties include:

Comfort Suites, Hayward
CopperLeaf Boutique Hotel & Spa, Appleton
High Point Inn, Door County
Landmark Resort, Door County
Newport Resort, Door County
The Osthoff Resort, Elkhart Lake
The Pfister Hotel, Milwaukee
Red Crown Lodge, Arbor Vitae/Minocqua
St. Croix River Inn, Osceola
Westphal Mansion Inn B&B, Hartford
Wilderness on the Lake, Wisconsin Dells


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Want to get great exposure across the Midwest as the featured property on the cover of the 2012 Wisconsin Lodging Directory? Then Enter the Lodging Directory Cover Contest! It’s free to enter and open to all sizes and types of WH&LA member properties in Wisconsin. Plus, we’ve changed the fee structure for this year’s contest and have added a social media promotion campaign where the traveling public gets to pick the winner.  Be sure to check out the program’s new structure, deadline and fees in the details below.

WH&LA member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available should your photo be chosen as the winner. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by Friday, April 1 at 5 p.m. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to WH&LA Lodging Directory Cover Contest, 1025 S. Moorland Road, Suite 200 Brookfield, WI 53005.

All photo entries will be submitted to a third-party, outside design firm for first-round judging, where 12 finalists will be chosen. Each of the 12 finalists will be charged a $300 promotion fee.

The 12 finalists will each have a 2012 Lodging Directory cover designed and displayed at a special page at wisconsinlodging.org from Tuesday, April 12, through Monday, May 9. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways e-mail newsletter n April, sent to nearly 6,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Tuesday, May 10.

The Fine Print
Finalists will be notified and billed the $300 promotional fee on or around April 12, 2011. If payment is not received by April 26, 2011, the property’s image will be disqualified. Only properties that have paid by the deadline will be featured in the promotional e-mail. The finalist that is chosen as winner must renew its WH&LA membership on or before to June 30, 2011 to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2011. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via e-mail at communication@wisconsinlodging.org or call 262/782-2851.


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