2009 Wisconsin Lodging Conference & Trade Show

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The Wisconsin Innkeepers Association (WIA) is pleased to honor Professor Joseph Holland J.D. from the University of Wisconsin-Stout as the 2009 Associate of the Year. Given annually, WIA awards this honor to an individual who services Wisconsin’s lodging industry in an exemplary manner.ProfHolland

Joe is a current member of the WIA Board of Directors who, along with Student Director Rachel Bernstein, has helped connect lodging industry professionals with students in Hospitality. He is a tenured full professor in the Department of Hospitality and Tourism, teaching Hospitality Law & Liability, Foodservice Finance & Cost Controls and more.

Participating in articulation agreements as far away as Singapore, Spain, and RAI University in India, as well as here in Wisconsin with Lake Geneva High Schools and Gateway Technical College, Joe has learned and shared his expertise through UW-Stout for 23 years. In 1998 he was awarded the Educator of the Year Award from the Menomonie Chamber of Commerce.

Part of Joe’s work has been to coordinate the AH&LA Educational Foundation scholarships for students in the Hotel, Restaurant, and Tourism Management Program, with many students at UW-Stout receiving valuable scholarships to assist with their education over the years.  In addition to his role on the WIA Board of Directors, Joe also serves as Faculty Advisor to the American Hospitality Professionals chapter at UW-Stout, two national committees with the American Resort Development Association, chairs the Menonomie Tourism Commission and is the Associate Director of the Groupware Competency Center at the University of Paderborn in Paderborn, Germany.

Joe received his award earlier this week at the 2009 Wisconsin Lodging Conference & Trade Show at the Glacier Canyon Lodge at the Wilderness in Wisconsin Dells. Congratulations again to Professor Holland: the 2009 Associate of the Year!

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The Wisconsin Innkeepers Association is proud to honor the 2009 Innkeeper of the Year, Brian Brandstetter from Cornerstone Hotel Management in DeForest. The “Innkeeper of the Year Award” is a time-honored tradition to recognize an outstanding individual who exemplifies the hospitality industry in our state.BrianBrandstetterCHA

Brian has served as the President of Cornerstone Hotel Management, operating five hotels in Wisconsin and one in Illinois, for the last 12 years.

Beginning with attending committee meetings in 1991, Brian began his service on the WIA Board of Directors in 1992, serving as a Chair or Vice-Chair of every WIA Committee.
He was elected WIA Secretary-Treasurer in 1998 and moved
up the ladder through all officer positions, serving as the WIA Chairman of the Board in 2002. He receiving the AH&LA Most Valuable Volunteer Award for Wisconsin in 2003, and has continued to serve on the WIA Board until his term expires this December.
Tops on his list of successes, he was voted “#1 Dad” by his kids which he described as his “best award and reward of them all.” His list of Awards for the properties he has overseen, representing multiple franchises, includes:

  • Hampton Inn’s Circle of Excellence Award
  • Two retention awards with Country Inn as well as their 2000 Inn of the Year
  • Four Quality of Excellence Awards with Holiday Inn
  • Four consecutive Gold Awards with Choice Hotels
  • Five consecutive Director Awards with Best Western

A graduate of UW-Stout, Dale Carnegie Training, a CHA and a Certified Pool Operator, Brian also served as President of the Chamber of Commerce for two years, initiated a Tourism Commission in DeForest, and has served on room tax committees in 3 different communities.

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3:00-7:00 pm, October 26, 2009
Glacier Canyon Conference Center,
at the Wilderness Resort, Wisconsin Dells

by Bill Elliott, WIA
Win a Night & Make Some Deals!

It’s time for the WIA’s Lodging Conference again, and just like always, you should be prepared to find some great values at our TRADE SHOW! There are a host of new vendors exhibiting – from an exterminator with a bed-bug-sniffing dog, to companies who’ll help you with wall coverings to insurance agents, you are sure to find something that you didn’t even know about last year.

Of course, what would a WIA trade show be without some of the regulars as well? Don’t worry… they will be there, too! To see a complete list of the exhibitors, click here.

While you’re in the Show, make sure to fill out & return your “Sherlock’s Tour” game sheet. It’s a great way to meet some of the exhibitors that support the WIA, and one lucky participant will win a free night at the Wilderness Resort in the Wisconsin Dells!

The trade show is open to all Lodging Properties free of charge. Either register for the conference or email me for a free pass!

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Who: WI Lodging Conference Participants
What: Sunday Night Challenge – A Fun, New PAC fundraiser event
Where: Kalahari’s New Indoor Theme Park
When: Sunday, 10/25 6:00 p.m.
Why: It’s FUN, there will be PRIZES, it’s a fundraiser for WIAPAC, and did I mention FUN?
How: Not registered yet? Click here to download the info & then register online or contact Andrew in the WIA office
Worlds-Away-Lounge
Here’s the scoop:

  • There will be 10 interactive events featuring bowling, billiards, darts, virtual golf and WIAPAC trivia
  • Participants will compete in teams of 2 – If you come by yourself, we can pair you with another participant & THERE WILL BE PRIZES!
  • Pizza, Soda and Desserts are provided as part of your package & a cash bar is also available

Bowling-Lanes
This NEW Sunday Night Challenge is a fundraiser for the WIAPAC fund and donations can be made onsite by purchasing “do-over” tickets. “Do-over” tickets are $5 each (or 5 for $20) and each ticket allows you to “do-over” an event for a chance to earn a higher team score. Prizes will be awarded based on total team scores. There is no limit on the amount of tickets you can purchase.
Golf-Simulator
Again, there’s only a few days left to get in on the FUN! Click here to download the info & then register online or contact Andrew in the WIA office – Deadline to Register is NOON on FRIDAY, 10/23!

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October 25-27, 2009
Glacier Canyon Lodge at the Wilderness Resort,
Wisconsin Dells

ConfProgramOnline
View the entire Conference Program, including session schedule and descriptions, along with advertiser, sponsor and Trade Show information here (click FULLSCREEN in the upper left corner for easier viewing).

Plus, there’s still time to sign up! Check out all the Conference blog posts, then click here to register online, or contact Andrew in the WIA office for more information.

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We’re thrilled to have a fabulous line-up of talented speakers & presenters for the 2009 Wisconsin Lodging Conference & Trade Show!

October 25-27, 2009
Glacier Canyon Lodge at the Wilderness Resort,
Wisconsin Dells

Kicking off our Opening Session on Monday morning is Mr. John Bergstrom. As Chairman and CEO of Bergstrom Corporation of Neenah, Wisconsin, he owns and operates 21 automobile dealerships representing 30 different brands.

Mr.BergstromIn 1974 Mr. Bergstrom and his brother, Richard, started Bergstrom Corporation with a small restaurant in their hometown of Neenah. Today, their business is ranked as one of the Top 50 largest dealer groups in the United States.

Mr. Bergstrom is a three-year honor graduate from the Marquette University School of Business.  In addition to being named TIME magazine’s “Number One Quality Automotive Dealer” in the country in 2004, Bergstrom was also presented the “Entrepreneur of the Year” award by Arthur Young & Company, the “Herman W. Lay” national award for Outstanding Performance in the American Free Enterprise System in Washington, D.C., and recognized by Venture Magazine as “Wisconsin Businessman of the Year”.

Mr. Bergstrom knows first-hand the impact today’s economy has had on consumer spending and joins us Monday at 8:45 am to share his perspective on how a recession creates opportunities in Driving Success in a Tough Economy.”

CarolVerretAuthor and trainer Ms. Carol Verret, President of Carol Verret and Associates Consulting and Training (CVCT), joins us Monday afternoon and again on Tuesday morning. Since 1999, Ms. Verret and her team have provided sales, marketing, customer service and coaching services to the hospitality industry through seminars, consultations and web casts. Her programs deliver effective tools to sales associates, General Managers and Revenue Managers from corporate sales organizations to independent properties who need an edge in the competitive marketplace of hotel sales and marketing today.

Ms. Verret also writes for various industry publications from Hotel Online to Hospitality Upgrade, keeping industry professionals up to speed on relevant issues. Offered both Monday afternoon at 1:45 p.m. and again Tuesday morning at 9:30 a.m., Ms. Verret will teach attendees how to harness the latest distribution strategies to maximize revenue for their properties in “Accelerating Revenue.”

Dr.JohnHoganA career hotelier and educator, John J. Hogan is a successful senior executive with a record of accomplishment in leading hospitality industry organizations at multiple levels, with demonstrated competencies as a strong leader, relationship builder, problem solver and mentor.

Mr. Hogan starts us off Tuesday with “101 Formulas to THRIVE in ANY Economy” at 8:00 a.m.  Join us for breakfast as he takes attendees through a fresh look at virtually all areas of lodging operations from marketing and staff development to building guest loyalty and more.

Mr. Hogan then returns at 9:30 a.m. Tuesday with “Effective Selling with or without a Sales Staff” where he shares how to identify and build repeat guests, identify why guests DON’T come back and what to do about it.  Attendees will also learn 20 money-making marketing ideas & more.

Wrapping up the Conference Tuesday, we are pleased to once again have Ms. Marlene Colucci, Executive Vice President of Public Policy for AH&LA. Ms. Colucci is responsible for setting the policy agenda and implementing the lobbying efforts of the association, providing guidance on all legislative and regulatory matters impacting AH&LA members, and directing the association’s political activity. In addition, she works directly with Members of Congress and the administration to promote travel and tourism as an industry.

Ms. Colucci brings strong credentials and years of political expertise to AH&LA. Before joining AH&LA, she worked in the White House, serving as a special assistant to President George W. Bush in the Office of Domestic Policy. In that capacity, she coordinated all labor, transportation and postal reform policy initiatives for the White House. She frequently speaks to hoteliers across the country regarding the importance of grass roots advocacy. Stick around to hear Ms. Colucci share her insider’s view of policy and politics, Tuesday at 11:00 a.m. for the closing session: “Capitol Hill & The White House: A View from the Inside.”

Learn more & register for the Wisconsin Lodging Conference & Trade Show – Early Bird rates expire Monday, October 12th. DON’T MISS OUT- Room Block Deadline extended to Friday, October 9th for the $99 rate at the Glacier Canyon Lodge! (download the Conference brochure for Room Block information)

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October 25-27, 2009
Wilderness Hotel & Golf Resort,
Wisconsin Dells

Just a reminder that our room block expires this Friday, October 4th for our special Conference rate of $99 at the Glacier Canyon Lodge at the Wilderness Resort.  (Check out the Conference Brochure or contact Andrew in the WIA office for the room block information if needed.)

Need a good reason to attend? We’ll give you THREE!

  1. Learn ways to DRIVE REVENUE: Author and trainer Carol Verret presents Accelerating Revenue on both Monday afternoon & Tuesday morning.  Hear how to effectively manage revenue in this difficult economy.  According to Ms. Verret, today’s revenue management challenges are “extremely difficult in terms of forecasting, predicting and stimulating demand.”  Don’t miss this opportunity to learn best practices for discounting, distribution strategies and managing your market segment mix.
  2. Hear best practices to REDUCE COSTS: In the Reducing Operational Costs program, our three panelists: Mike Kaminski from the Chula Vista Resort, Matt Matenaer with Focus on Energy and Neil Locke from Neil Locke & Associates will share expert advice on how to reduce energy costs, control or reduce purchasing costs PLUS practical advice on how to actually implement it all. Bring your questions and ask these experts how you can apply these strategies to your property!
  3. FREE TRADE SHOW: Monday afternoon you’ll have the opportunity to shop more than 70 hospitality-specific booths. If you’re interested in new quotes on your insurance needs, looking for affordable linens or upgrading your technology, it’s all here at Wisconsin’s only lodging-specific Trade Show.

Whether you drive in Monday morning or come early & join us for the NEW Sunday Night Challenge, the full Conference wraps up Tuesday by Noon so you can be back on property that day – Give yourself the tools you need for a successful 2010!

Questions? Please contact Andrew or Denise in the WIA office today.  We look forward to seeing you there!

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