WH&LA offers over 60 cost-effective targeted advertising opportunities that won’t break your budget.  See all of the 60+ opportunities available here -> Targeted Marketing 2017. Checkout this month’s featured opportunity!

  

NEWSPAPER FUN GUIDES |Waukesha County

Seasonal Fun Guides are inserts in Oconomowoc EnterpriseWaukesha Freeman, Lake Country This Month and Brookfield & Elm Grove This Month. The easy-to-read guides contain information on celebrations! The Fall Issue in early to mid-September; circulation of 53,000+

New order deadline – July 27

Click here to learn more

 

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In mid-May renewal letters for our upcoming 2017/18 Membership Year were sent. While the deadline is not yet here, we’d like to remind you that the optimal time to renew is NOW!    If you have recently sent in your renewal, likely on the way to us in the mail, please accept our appreciation.

We’d also like to take this chance to remind you that  your WH&LA  membership comes with great benefits!

Publications
Through both print and electronic communications, members are kept informed of the latest industry news. The quarterly Inn Touch magazine, weekly Wisconsin Lodging Insider e-newsletter, frequent Industry Blog posts and timely e-alerts and legislative briefs put the most current and relevant lodging industry updates and information at your fingertips.

From the latest on revenue management to marketing tips, energy cost-saving strategies to comparative wage data, WH&LA publications keep members “in the know.”

Information & Resources
Whether you’re looking for money-saving ideas, industry benchmarking data or have regulatory or room tax questions, WH&LA will provide the answers. As soon as it becomes available, the WH&LA Industry Blog features the most recent regional occupancy and ADR data available from Smith Travel Research. Members receive a weekly email roundup, the Wisconsin Lodging Insider, full of important articles in state and local, national, industry and WH&LA news.

The Lodging Industry Resource Guide provides answers to members’ most commonly asked questions and can be found online 24/7 at the WH&LA members website. Room tax resource pieces are also available to members online. The Lending Library also contains a wide selection of training materials available for complementary member use.

Marketing
Through both print and electronic media, WH&LA members receive year-round exposure.

With 175,000 copies of the Wisconsin Lodging Directory currently in circulation, travelers from Wisconsin, Minnesota, Michigan, Ohio and Illinois find WH&LA member properties in this popular, easy-to-use guide.

Also, the mobile-friendly, searchable WisconsinLodging.org Web site draws more than 22,000 users monthly with the ability to book overnight stays directly through the site.

For properties interested in affordable options to stretch marketing dollars, WH&LA offers electronic venues like the Featured Properties section and the WisconsINN Getaways email program, as well as an array of niche marketing opportunities (electronic and print) in the popular Targeted Marketing program. Opportunities also exist to add value to advertising selections with WH&LA’s social media programs on FacebookTwitter and the Stay in Wisconsin blog.

Federal Representation
As a partner state of the American Hotel & Lodging Association (AH&LA), WH&LA participates in national issues affecting Wisconsin’s lodging industry. Each spring, WH&LA representatives meet with Wisconsin’s Congressional delegation in Washington, D.C. to address issues of concern face-to-face, ensuring your voice is heard.

State Representation
Through both a contract lobbyist and WH&LA President/CEO, WH&LA ensures the interests of the lodging industry are represented in Madison, providing you a voice in the legislative process so your issues are clearly heard. In 2008, the association’s efforts resulted in an increase in the state lodging per diem rates as well as defending room tax expenditures for marketing and tourism purposes.

Members are kept abreast of relevant legislative issues with timely Legislative Briefs and through the online Legislative Center, located on the members Web site.

Legal Information
WH&LA members have access to free preliminary legal advice from our noted hospitality legal counsel. Members also receive a complementary electronic employment compliance manual, helping to avoid potentially costly employment mistakes.

For your convenience, you may renew your membership online with a credit card payment:

Lodging Membership Renewal

Chamber/CVB Membership Renewal

Associate Membership Renewal

Thank-you for your past support of Wisconsin’s Lodging Industry, and we very much look forward to continuing to work with you.

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Occupancy was up 1.2 percent in Wisconsin for May 2017. Most market areas saw an increase in occupancy for the month, with the largest increase in Eau Claire/Menomonie. ADR was up 2.2 percent statewide for the month, with the largest increase in Madison.

 

View Smith Travel Data for your region for May 2017

This link is password protected for WH&LA Lodging Members only.

SOURCE: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED. Provided by STR. For detailed lodging performance data for your area, contact STR at 615-824-8664 ext. 3504, or info@str.com.

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What is it? Created as a service for smaller and independent properties with limited marketing budgets, but also of value to larger properties, our lodging members can now access complementary professional marketing advice that will be targeted to meet your unique needs in increasing your bottom line!

Who can participate? Only current WH&LA lodging member properties are eligible, as a free membership service.

How does it work? 

  • Three marketing service companies have committed to provide complementary marketing consulting services exclusively for WH&LA lodging members within certain guidelines. You get to choose which company you wish to work with.
  • You will provide some requested background information about your property and current marketing choices (confidential of course!), so that the vendor can spend some analysis time up front. You can also specify what type of marketing assistance you are looking for, so it is even more customized.
  • The vendor will contact you within two weeks of receiving your information, and will spend at least 15 minutes on the phone with you asking any further questions and giving you specific suggestions to help you to more successfully market your property.

What does it cost? This service, as outlined, is complementary to our lodging member properties. Should you wish to seek enhanced or ongoing services beyond this complementary package, you would need to discuss this directly with the vendor for their pricing.

How do I sign up? 

  1. Complete the WH&LA Marketing Concierge Registration Form.
  2. Think about what type of marketing consulting that you need the most, and note it on the form, so that you get what you are looking for.  Some examples could be: a new marketing message for your property, suggestions on your website, help with identifying your target markets and how to reach them, help with a basic Marketing Plan to start with, etc.  If you are unsure, just say so, and the consultant will determine the expertise most needed.
  3. Be prepared for the consultant’s call within the next two weeks, so that you can take full advantage of their expertise in the time you have with them. Learn what you can implement to improve your bottom line… and then you can take it from there!
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Who do you think are the best in Wisconsin’s lodging industry? Visit http://www.tfaforms.com/249235 to submit your nominations! Deadline for nominations is August 11, 2017. Questions? Contact Monica in the WH&LA office by email at  monica@wisconsinlodging.org or call 262/782-2851.  

Innkeeper of the Year
WH&LA recognizes the complete commitment to lodging excellence with this award, open to all WH&LA member property general managers or owner/operators, regardless of property size. One individual, one couple or one set of family members from the same property will be selected from all completed entries to receive WH&LA’s highest honor. Judging criteria include ongoing involvement in WH&LA and the lodging industry, commitment to both the profession & the community, personal and/or property achievements, general leadership abilities, and human resource skills.

Corporate Champion of the Year
This award is for key management of companies owning/operating multiple lodging properties in Wisconsin, with all of their Wisconsin properties in WH&LA membership. One individual will be selected from all completed entries by the Awards Committee to receive this prestigious honor. Judging criteria includes contributions to the company’s success in the lodging industry, personal or company recognition received, ongoing WH&LA involvement, and other industry or community involvement.

Associate of the Year
WH&LA honors a high degree of industry dedication & knowledge with this award, open to all current WH&LA associate members. One individual will be selected from all completed entries to receive WH&LA’s highest associate member honor. Judging criteria include a proven track record of exceptional commitment & service to the industry, ongoing participation in WH&LA, personal and/or company achievements and general leadership abilities.

Spirit of Hospitality Award
Is there someone very special working at your property who demonstrates the spirit of hospitality to your guests and to your staff? Only 12 WH&LA “Spirit of Hospitality” Awards will be given in 2017, making this achievement and recognition even more special to our winners! WH&LA’s Awards Committee will review all nominations remitted as required, review the description submitted on the Nomination Form on why they deserve this award, and will then  select the most deserving nominees to receive this year’s Award. WH&LA will then contact the person making the nomination to let them know if their nominee won, so that they may plan accordingly. Winners are not announced publicly until the Recognition Luncheon on November 6 at the Wisconsin Lodging Conference. Limit one entry per property.

Hero of Hospitality Award
The NEW hero of hospitality award was introduced to recognize employees who save a life or prevent serious injuries. The nominations committee established this award in 2017 to commend heroic acts performed by hospitality employees at Wisconsin Lodging properties. Any employee from a WH&LA property can submit a nomination on behalf of a colleague who performs a life-saving act, whether it’s clearing the airway of a choking victim or reporting a life-threatening security issue to authorities. Limit one entry per property.

NOMINATION RULES: All nominees must be employed by a current WH&LA member property. An official nomination form must be submitted for each nominee. All submitted materials become the property of WH&LA and will not be returned. In fairness to all candidates, no deadline extensions will be permitted.

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The American Hotel & Lodging Association (AHLA) recently launched an awareness campaign entitled “Search Smarter”  aimed at helping travelers avoid lost reservations, additional fees, and ruined vacations.

Americans make 500 online hotel bookings every 60 seconds, but evidence from new, extensive polling data from the American Hotel & Lodging Association (AHLA) suggests they’re not getting the deal they think they are. The two culprits are (1) online booking scams and (2) misleading marketing messages perpetrated by online travel agencies and their third-party affiliates.

Additional research reveals that online scams made through fraudulent sites are on the rise, resulting in 55 million “bad” bookings of this type each year, costing consumers $3.9 billion.  In 2015, just 6% of travelers reported booking on what they believed was a hotel’s official website, only to find they had booked on a fraudulent site not affiliated with the hotel. Just two years later, the number of travelers who have experienced this has nearly quadrupled to 22%. • Seniors in particular have major concerns about the lack of transparency in online booking – many of which are due to bad experiences. 1 in 10 consumers 65 or older say they have accidentally booked with a fake site when intending to book directly with a hotel.

AHLA Position

Transparency, consumer choice, and guest satisfaction are at the core of the hotel industry’s business model. AHLA is raising awareness among consumers, Congress, and federal agencies to make sure guests have all the necessary information prior to booking their hotel reservations. With so many ways to book a reservation, it’s important to make sure consumers understand how to slow down, search smarter and make the best decisions throughout the booking process for themselves and their families. Consumers should know what to look for before they book a hotel reservation.

Visit https://ahla.com/SearchSmarter to learn more about the “Search Smarter” campaign.

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WH&LA has joined a coalition of over 40 business organizations seeking to repeal local personal property taxes, an annual municipal tax in many communities on business supplies & equipment that were already taxed when purchased, while also exploring methods to minimize the impact on current municipal budgets. Wisconsin is one of the only midwest states that still enables this tax.

The Personal Property Tax is an outmoded and unfair source of revenue in Wisconsin. Its origins pre-date both the income and sales tax, in the days when all property was taxed, and was the sole source of revenue for the government.

Today, the Personal Property Tax remains in effect on small businesses. With some industries completely exempted, and others still required to foot the bill, this is the very definition of government picking winners and losers in our economy, and the exact opposite of uniformity.

The PPT represents about 3% of the total of property taxes. By having that sum of cash returned to Main Street small businesses, our state’s economy could realize more job creation and increased reinvestment in the private sector. (http://www.wptonline.org/repeal-ppt)

 

 

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Occupancy was up 5.5 percent in Wisconsin for March 2017. Nearly all market areas saw an increase in occupancy for the month, with the largest increase in Eau Claire/Menomonie. ADR was up 3.0 percent statewide for the month, with the largest increase in La Crosse.

View Smith Travel Data for your region for March 2017

This link is password protected for WH&LA Lodging Members only.

SOURCE: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED. Provided by STR. For detailed lodging performance data for your area, contact STR at 615-824-8664 ext. 3504, or info@str.com.

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DATE: Thursday, May 25th

TIME: 12:30 PM – 2:00 PM (Registration opens at 12:15 PM)

LOCATION: Best Western Premier Park Hotel, Madison

PROGRAM: Thinking and Acting like a Leader” presentation by Dr. Lalia Rach.

Established and emerging leaders share one great reality – Leadership is an ongoing activity. There is no end point rather it is a continual work in progress. The best leaders understand that the very act of leading is anchored by one’s path to maturity and self-actualization. Dr. Rach will share genuine ideas and uncommon sense tinged with her special brand of humor as she provides ideas for improving your leadership abilities.

COST: $28 per person

Speaker Profile:Dr. Lalia Rach

Dr. Rach is a successful entrepreneur, educator, and leader. A proven innovator, she specializes in assisting managers in advancing their leadership strategies.  Her fresh ideas and uncommon sense on issues of strategy and leadership in the hospitality industry produce insightful thinking advancing the ability of emerging and established executives.

As a professional speaker and experienced moderator, her messages stand above the rest for their relatable honesty and timely nature presented in a practical and entertaining manner.

About Wisconsin Women in Lodging

Mission: To promote and develop women in the hospitality industry to help them grow both personally and professionally through leadership, education, and networking support.

Benefits: Access to the AH&LA WIL searchable directory, invitations to education events with inspirational women speakers, and networking & mentoring opportunities.

Membership: Membership is free for anyone employed at a WH&LA member property. Men wishing to support the mission of WIL may also become a member at no cost, as long as their company is a WH&LA member.

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HOW DO YOUR WAGES & BENEFITS MEASURE UP? SIGN UP FOR LOBBYLIGHTS & FIND OUT TODAY!

The WH&LA is excited to provide access to the premier lodging industry-specific compensation survey as a FREE MEMBER BENEFIT! LobbyLights allows you to create endless, current, personalized wage and compensation reports for FREE while your WH&LA membership remains active! 

What is it? 

Wage and compensation survey results that provide real-time, 24/7 access to the collected data from lodging properties nationwide available to you via survey participation.

Information Includes

  • Competitive Wages
  • Room Attendant Incentives
  • Employee Screening Policies
  • Medical, Dental & Health Benefits Provided
  • PTO & Sick Days Allowances
  • Certification Opportunities
  • Tuition Reimbursement
  • Other Provisions

How often can I view my results and how long is the viewing period?

Results are available online 24/7 from your LobbyLights account. Participation grows on a continual basis, so we encourage you to log in often to view the latest survey results. Create endless, current, personalized reports while your WH&LA membership remains active.

Who can see my property data?

Your property’s data is blind to every participant except you. Property specific indicators are removed to maintain anonymity and privacy. Review their privacy policy for more details.

How do I sign up?

Register by taking the steps in the email provided by WH&LA. If you still need the information please contact Monica at WH&LA.

Questions? Contact Monica at service@wisconsinlodging.org or call 262/782-2851

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