We are so pleased to welcome WH&LA’s newest members!  The Victorian Dreams B&B, Holiday Inn Express, and M3 Insurance all joined in February.

Visit their websites to learn more about these new members.

Victorian Dreams Bed & Breakfast

 Holiday Inn Express Weston/Wausau

M3 Insurance 



WH&LA is hiring!

The Wisconsin Hotel & Lodging Association (WH&LA), the sixth largest state lodging association in the country, has a new opportunity available to join our team as the Manager of Sales & Recruitment!

The core function of this position is to identify and recruit new WH&LA members while retaining existing members. Additional responsibilities include selling advertising space, sponsorships, planning and executing the Trade Show at the Wisconsin Lodging Conference and more!

Job Summary

This position is responsible for the growth of our membership and the generation of revenue that funds our organization and the valued services that we provide to lodging properties around the state.

Responsibilities and Duties

  • Recruit and retain members to grow total membership, primarily through phone marketing and email communications, but also occasional in-person meetings
  • Sell publication advertising, sponsorships, online marketing, and marketing packages
  • Sell participation in our over 20 marketing programs enabling considerable savings for members
  • Brainstorm ideas for new revenue-generating programs to help fund programs and services
  • Manage our annual 80-booth Trade Show, selling booth space, communicating with exhibitors and on-site oversight of the show

Qualifications and Skills

The successful candidate for this position will be skilled at cultivating respected relationships via phone and email, with strong follow-up skills that demonstrate the value and highly respected reputation of our organization.

Some college, excellent and professional communication skills, and the ability to learn the structure and terminology quickly relating to the industry we service.

Good Outlook, Microsoft Word, Excel and database skills will be most helpful to both the candidate and to us.

We are looking for a candidate who would understand and feel strongly about what good we do for Wisconsin’s lodging industry and the owners/operators who manage and operate their small and large businesses.


We provide paid vacation, holidays, and sick (or wellness) days, 75% employer-paid health insurance, a Simple IRA savings plan where we match up to 2.5% of your contributions after one year. We also provide access to optional Vision Insurance, which is employee-paid.

This position provides a salary base ($38k – $40k/year) plus earned commissions.

Job Type: Full-time

Interested? Email your resume to pugal@wisconsinlodging.org 


SAVE NOW – 2018 Targeted Marketing Program

Put WH&LA’s buying power to work for your property by participating in our targeted marketing program. This year we are offering new discounts allowing you to save when ordering in bulk. You now will find everything from the digital billboard co-op ads to our monthly WisconsINN Getaways eblasts -  in one guide.


  • 4% OFF of 5 items * Orders must be placed by February 7, 2018 and paid in full by March 7, 2018 
  • 6% OFF of 10 or more items * Orders must be placed by February 7, 2018 and paid in full by March 7, 2018 
  • Or order and pay individually at listed prices, while space lasts

2018 Targeted Marketing Guide

Contact Peter at sales@wisconsinlodging.org or  call at 262-782-2851 for more information or to place your order. 


We are excited to welcome these new members to the WH&LA!


Courtyard Appleton Riverfront

Set along the banks of the Fox River, the all-new Courtyard Appleton Riverfront offers the ideal location for business and leisure travelers. The hotel is about 5 miles from Fox Cities Convention & Visitors Bureau and just a few miles from downtown Appleton. With Fox River Mall, Lawrence University and Fox Cities Performing Arts Center nearby, it’s easy to shop, learn and be entertained while visiting.



Towneplace Suites, Oak Creek

Experience a more relaxing stay only a few miles from downtown Milwaukee and just minutes from Milwaukee’s Mitchell International Airport with the TownePlace Suites Milwaukee Oak Creek. The hotel is located in the new Drexel Town Square development in Oak Creek, WI. After a busy day, guests can retire to their suite featuring a comfortable bed and a fully equipped kitchen. The hotel also offers suites with a separate bedroom from the living room.



First Business Bank

First Business focuses on your business banking, private wealth, and specialty finance needs.

Michalak Pest Control

Michalak Pest Control is a family owned and operated company committed to green pest control practices.


We are delighted to welcome these new members to the WH&LA!


Hampton Inn Milwaukee Airport

Whether they’re arriving or departing from Milwaukee General Mitchell International Airport, here to visit one of the many local businesses or to explore downtown Milwaukee, visitors can count on the Hampton Inn Milwaukee – Airport hotel for a comfy base.




Linzmeirs on Glidden

Visitors are invited to take advantage of creating memories in this one of a kind nearly 4,000 square foot home on Glidden Drive outside of Sturgeon Bay. Its large lot provides plenty of room and privacy for guests to relax and enjoy the tranquility of Lake Michigan.



AmericInn Manitowoc 

The AmericInn Manitowoc hotel is conveniently located in Manitowoc, Wisconsin the gateway to the Door County area. This Manitowoc hotel offers a variety of room types including suites with a whirlpool and fireplace and rooms with balconies.


The Wisconsin Hotel & Lodging Association offers a number of FREE marketing opportunities to members. 

FREE property listing in the annual Wisconsin Lodging Directory, with 175,000 copies distributed
FREE listing page at WisconsinLodging.org, WH&LA’s searchable, mobile-friendly website with an average of 22,000 sessions monthly; listing pages feature property contact info, amenities, text about your property, a Google map of your location and rotating slideshows
FREE link on your listing page to your property’s website
FREE participation in the JackRabbit Book Now tool, where users can search for & book a stay directly through your property’s online reservations system
FREE link to your designated online reservations system
FREE listing in the Meetings & Events Site searchable database at WisconsinLodging.org, where meeting planners go to find suitable sites for their meetings in Wisconsin
FREE updates to your listing at TravelWisconsin.com, the state Department of Tourism website


We are delighted to welcome these new members to the WH&LA!

Super 8, Wautoma - 

Located on Highway 21 across from Bughs Lake and near Waushara Country Club. This 51 room hotel provides friendly service and easy access to area attractions. Silver Lake or Irogami Lake are nearby, and Nordic Mountain is less than 10 miles from the property.



Art House Boutique Hotel, Milwaukee

The Art House is a new hybrid concept design that we call a Hometel. All the comforts of home, and all the conveniences of a luxury boutique hotel. With 20 rooms, they are one of the first hotels in the area to combine all the best features of the home sharing/Airbnb experience, with all the best amenities of a locally owned luxury boutique hotel.




North Star Mohican Casino Resort, Bowler  

North Star Mohican Casino Resort offers you the best of Las Vegas-style entertainment in the Northwoods in an elegant, spacious, comfortable, natural light setting. North Star has been recognized as the Official Best Casino in Wisconsin for 2012! Relax in the 130 room hotel and the Aveda concept Terradea Spa.



Coffee Jar, West Bend 

Coffee Jar has at least five wonderful coffees available at any time. Coffee changes seasonally, like any produce, and we change with it throughout the year. Expect the best coffee and greatest convenience when you buy Coffee Jar brand.


The Wisconsin Hotel & Lodging Association is pleased to offer co-op opportunities in the 2018 Lodging Directory so that your property can be included in a full-color display ad! Ad size depends on the number of participants, with the goal of one or two full pages.  By purchasing a co-op ad you will receive:

  • 50 words of text and a color photo.
  • An affordable chance to further promote your property to 175,000 travelers.
  • Inclusion in a full-color professionally designed ad with your listing information.
  • Ad placement in a premier position.

Snowmobile Destinations Co-op ($599) Order Now

Golf Destinations Co-op ($599) Order Now

Travel Green Co-op ($425) Order Now

Listing Photo ($299) Order Now


As a WH&LA member you are already part of the 2018 Wisconsin Lodging Directory, but you can do more to enhance your listing! Add a photo to your listing and stand out to travelers searching for lodging properties. Again this year, listing photos are even bigger.

For just $299 your picture can be included. Just fill out this simple online form - https://www.tfaforms.com/4646421


The Wisconsin Hotel & Lodging Association (WH&LA) honored the stars of the industry on Monday, November 6th at the Wisconsin Lodging Conference and Trade Show at the Potawatomi Hotel and Casino

Local hospitality supplier Jennifer Church of Milmark Hotel/Motel Investments was honored with the “Associate of the Year Award” for 2017. The award recognizes one professional each year who services the Wisconsin lodging industry in an exemplary manner. Church was presented with the award by 2016 “Associate of the Year” Jim Laurino from Charter Spectrum.

Hotelier Becky Rogers of IDM Hospitality was honored with the “Corporate Champion of the Year” award for 2017. This award recognizes one individual in key management of a company owning/operating multiple lodging properties in Wisconsin. Rogers was presented with the award by the 2016 “Corporate Champion of the Year” Amy Simchak, North Central Group.

Madison hotelier Skip Harless, General Manager of the Hilton Madison Monona Terrace, was awarded the annual “Innkeeper of the Year” award for 2017. The award recognizes outstanding leadership in the Wisconsin lodging industry each year. For the past 3 years, Harless has been responsible for overseeing all aspects of the operation of the 240-room full-service Hilton hotel. Harless was presented with the award by 2016 “Innkeeper of the Year” Charlie Eggen, Madison/Verona.

Additionally, ten non-managerial employees were honored with the “Spirit of Hospitality” award which recognizes employees that exceed guest’s expectations, are wonderful examples to the rest of their team, and help to make the hospitality experience in Wisconsin legendary. Three award winners were not in attendance and will be honored at their property. 2017 Spirit of Hospitality Award Winners:

  • Josh Buttram, Bistro Chef at the Courtyard Madison East, Madison
  • Maria Cerna Ortiz, Housekeeper at the Hampton Inn Appleton
  • Abigail Elder, Bartender at the Amber Grill at the Holiday Inn Hotel & Convention Center in Stevens Point
  • Charles Feit, Guest Services Representative at the Fairfield Inn & Suites Madison West/Middleton
  • Jesse Frost, Steward at the Holiday Inn Hotel & Convention Center Stevens Point
  • Madelyn Lutz, Guest Services Manager at the Holiday Inn Express & Suites in Verona
  • Jacob McDonald, Maintenance Engineer at the Holiday Inn Hotel & Convention Center Stevens Point
  • Ryan McRae, Assistant General Manager – Operation at the Ambassador Hotel & Ambassador Inn Milwaukee
  • Rick Rehfeldt, Concierge at the Hilton Madison Monona Terrace
  • Scott Stoltz, Resort Night Manager at the Lake Lawn Resort in Delavan
  • Lisa Wendtland, Guest Services Representative at the Hampton Inn & Suites Madison West
  • Nora Xouca, Room Inspector at the Residence Inn Madison West/Middleton
  • Jared Dove, Assistant Maintenance Manager, Hampton Inn Brookfield (Hero of Hospitality)




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