WH&LA Membership Updates

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Safety & Security 2.0
Providing the highest levels of safety standards and security ensures good marketing for lodging properties by preventing an accident before it involves a significant loss, liability, and PR challenge.
Effective training and education on safety and security is a vital step to take to avoid potentially ruinous incidents including lawsuits, compliance issues, and accidents.
Todd Seiders, of Petra Risk Solutions, was one of last year’s most popular speakers is back this year to cover a fresh, new list of issues impacting the lodging industry today such as law enforcement requests, helping guests with medical issues, hotel shuttle issues, ADA email and phone scams and more.

As the Director of Loss Control for Petra Risk SolutionsTodd Seiders oversees the risk management and claims departments for approximately 4000 hotels, resorts and spas nationwide.
He is a Certified Lodging Security Director (CLSD), awarded by the American Hotel Lodging Association and has extensive hands on experience with administering Hotel Security, OSHA Safety, and Loss Prevention programs in the workplace.

For More Information:    Visit our Conference Web Site

Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215


Who do you think are the best in Wisconsin’s lodging industry? Visit http://www.tfaforms.com/249235 to submit your nominations! Deadline for nominations is August 11, 2017. Questions? Contact Monica in the WH&LA office by email at  monica@wisconsinlodging.org or call 262/782-2851.  

Innkeeper of the Year
WH&LA recognizes the complete commitment to lodging excellence with this award, open to all WH&LA member property general managers or owner/operators, regardless of property size. One individual, one couple or one set of family members from the same property will be selected from all completed entries to receive WH&LA’s highest honor. Judging criteria include ongoing involvement in WH&LA and the lodging industry, commitment to both the profession & the community, personal and/or property achievements, general leadership abilities, and human resource skills.

Corporate Champion of the Year
This award is for key management of companies owning/operating multiple lodging properties in Wisconsin, with all of their Wisconsin properties in WH&LA membership. One individual will be selected from all completed entries by the Awards Committee to receive this prestigious honor. Judging criteria includes contributions to the company’s success in the lodging industry, personal or company recognition received, ongoing WH&LA involvement, and other industry or community involvement.

Associate of the Year
WH&LA honors a high degree of industry dedication & knowledge with this award, open to all current WH&LA associate members. One individual will be selected from all completed entries to receive WH&LA’s highest associate member honor. Judging criteria include a proven track record of exceptional commitment & service to the industry, ongoing participation in WH&LA, personal and/or company achievements and general leadership abilities.

Spirit of Hospitality Award
Is there someone very special working at your property who demonstrates the spirit of hospitality to your guests and to your staff? Only 12 WH&LA “Spirit of Hospitality” Awards will be given in 2017, making this achievement and recognition even more special to our winners! WH&LA’s Awards Committee will review all nominations remitted as required, review the description submitted on the Nomination Form on why they deserve this award, and will then  select the most deserving nominees to receive this year’s Award. WH&LA will then contact the person making the nomination to let them know if their nominee won, so that they may plan accordingly. Winners are not announced publicly until the Recognition Luncheon on November 6 at the Wisconsin Lodging Conference. Limit one entry per property.

Hero of Hospitality Award
The NEW hero of hospitality award was introduced to recognize employees who save a life or prevent serious injuries. The nominations committee established this award in 2017 to commend heroic acts performed by hospitality employees at Wisconsin Lodging properties. Any employee from a WH&LA property can submit a nomination on behalf of a colleague who performs a life-saving act, whether it’s clearing the airway of a choking victim or reporting a life-threatening security issue to authorities. Limit one entry per property.

NOMINATION RULES: All nominees must be employed by a current WH&LA member property. An official nomination form must be submitted for each nominee. All submitted materials become the property of WH&LA and will not be returned. In fairness to all candidates, no deadline extensions will be permitted.


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The WH&LA is excited to provide access to the premier lodging industry-specific compensation survey as a FREE MEMBER BENEFIT! LobbyLights allows you to create endless, current, personalized wage and compensation reports for FREE while your WH&LA membership remains active! 

What is it? 

Wage and compensation survey results that provide real-time, 24/7 access to the collected data from lodging properties nationwide available to you via survey participation.

Information Includes

  • Competitive Wages
  • Room Attendant Incentives
  • Employee Screening Policies
  • Medical, Dental & Health Benefits Provided
  • PTO & Sick Days Allowances
  • Certification Opportunities
  • Tuition Reimbursement
  • Other Provisions

How often can I view my results and how long is the viewing period?

Results are available online 24/7 from your LobbyLights account. Participation grows on a continual basis, so we encourage you to log in often to view the latest survey results. Create endless, current, personalized reports while your WH&LA membership remains active.

Who can see my property data?

Your property’s data is blind to every participant except you. Property specific indicators are removed to maintain anonymity and privacy. Review their privacy policy for more details.

How do I sign up?

Register by taking the steps in the email provided by WH&LA. If you still need the information please contact Monica at WH&LA.

Questions? Contact Monica at service@wisconsinlodging.org or call 262/782-2851



2018 Wisconsin Lodging Directory Cover Contest

Showcase the excitement and beauty that Wisconsin lodging has to offer as the featured property on the cover of the 2018 Wisconsin Lodging Directory!

Gain exposure across the Midwest and beyond when your property graces the cover of 175,000 copies of this annual directory. The Wisconsin Lodging Directory Cover Contest allows properties to submit photos for judging, and compete in an online quest for the most votes from a group of 12 finalist photos. Engage your Twitter followers, Facebook fans, newsletter subscribers and loyal guests to help get out the vote!

THE CALL FOR ENTRIES ENDS - Friday, April 14 @ 11:59 pm CDT.


WH&LA lodging member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by FRIDAY, APRIL 14 at 11:59 PM CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to the WH&LA office if digital copies are not available: Lodging Directory Cover Contest, 1025 S. Moorland Road, Ste. 200, Brookfield, WI 53005 and must be received by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 member properties chosen as a Cover Finalists will be charged a $300 promotion fee for the added visibility outlined below. The past three years of cover contest winners (2017, 2016 and 2015) are not eligible to participate in the 2018 contest. No additional fees will be charged to the Cover Contest winner.     


The 12 Cover Finalists will each have a 2018 Lodging Directory cover designed and displayed at WisconsinLodging.org/covercontest from Wednesday, April 19 through Wednesday, May 17. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways email newsletter in April, sent to more than 8,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 26.

The Fine Print

By submitting photos to the Cover Contest, you are agreeing to pay the $300 promotional fee if you are selected as a finalist. WH&LA member property Cover Finalists will be notified and billed the $300 promotional fee on or around April 19, 2017. If payment is not received by May 17, 2017, the property’s image will be disqualified. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2017 (or on or before the date of membership-year expiration), to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2017. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via email at communication@wisconsinlodging.org or call 262/782-2851.


You are invited to join Wisconsin Women In Lodging (WWIL), a female based organization which strives to provide resources, networking, and educational opportunities to advance the role of women in lodging and tourism.

To promote and develop in the hospitality industry to help them grow both personally and professionally through leadership, education, and networking support.


  • Access to the AH&LA WIL searchable directory
  • Invitations to education events with inspirational women speakers
  • Networking & Mentoring Opportunities

Membership is free for anyone employed at a WH&LA member property.
Men wishing to support the mission of WIL may also become a member at no cost, as long as their company is a WH&LA member.
To make sure you are included in our database, please email Monica Bennett at service@wisconsinlodging.org
Register now!

WIL holds two annual events – in the Spring and Fall. Stay tuned for information on our upcoming events!


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The mission of the Wisconsin Hotel & Lodging Associate is “To lead Wisconsin’s lodging industry by delivery valued services to and advocating for our members”. Since 1896, WH&LA has represented hotels, motels, resorts, inns, vacation homes, condo hotels and bed & breakfast throughout the state since 1896. Today, our membership is comprised of all types and size of Lodging properties as well as Vendors, CVBs, Chambers of Commerce, Lodging Executives, Educational Institutions, and Students.

We are delighted to welcome three new Lodging Members!

We are also pleased to welcome three new Associate Members!

We look forward to welcoming even more properties into the WH&LA community this year!


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