Marketing & Social Media

You are currently browsing the archive for the Marketing & Social Media category.

WH&LA Member Benefit: Constant Contact Email Marketing

October 5, 2011 in Marketing & Social Media | No comments

Has your property taken advantage of discounted rates for using Constant Contact for your e-mail marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact e-mail marketing services here. The rates on the Constant Contact website do not reflect the discounted price.

If you are already a Constant Contact user, you can still take advantage of this discount! Just e-mail your Constant Contact username to Bill in the WH&LA office and we will arrange to have the discount applied to your Constant Contact subscription.

Share

Tags: , ,

Five Social Media Myths

July 25, 2011 in Marketing & Social Media | No comments

Article from frogloop.com, written by Allyson Kapin:

A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks.  This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. As savvy marketers and nonprofit campaigners know, numbers can be sliced and diced. Unfortunately many of these studies never tell the entire story. For example, the latest ComScore study says “Facebook now reaches 73% of the total U.S. Internet population each month.”

As more marketers release their own social media studies and statistics, the more pressure organizations face to build and/or refine their own social media engagement. As you continue to plan and evaluate social media’s role in your organization, arm yourself with the right knowledge and memorize these five social media myths.

MYTH #1: A Facebook page can replace your website.

THAT IS THE WORST IDEA EVER, said Maggie McGarym, the Online Communications and Social Media Manager for the American Speech-Language-Hearing Association.

“Lets be perfectly clear: while Facebook can certainly be useful as an outpost to your company’s website, it could not and should not ever replace it. Thinking Facebook could take the place of a company’s website is like saying your car is so great soon you can just live in it and get rid of your house,” said McGary.

The full text of this article from frogloop.com can be found here.

Share

Tags: , , , ,

What amenities are your guests searching for?

July 15, 2011 in Marketing & Social Media, WH&LA Membership Features | No comments

We’ve compiled the top 10 most frequently searched amenities on wisconsinlodging.org for the first six months of 2011 – do you know which ones are most often searched by travelers? Do you offer those amenities at your property?

TOP 10 AMENITIES AT WISCONSINLODGING.ORG
January – June, 2011

1. AAA Official Appointment (572 searches)
2. No Smoking Allowed (535 searches)
3. Horseback Riding (406 searches)
4. Whirlpool in Room (392 searches)
5. Cottages/Cabins (378 searches)
6. Outdoor Waterpark (373 searches)
7. Beach (305 searches)
8. Fireplaces in Room (295 searches)
9. Complimentary Full Breakfast (234 searches)
10. Meeting Rooms/Conventions (224 searches)

Make sure your property’s amenities are up-to-date on your listing page at wisconsinlodging.org. Making changes and sending updates is easy – just log into the members website (contact Michelle in the WH&LA office or call 262/782-2851 if you need help logging in) and click the Update/Edit Info link. A complete list of all available WH&LA amenities is available here.

Share

Tags: , , ,

New ‘Weekly Getaway’ Facebook & Twitter promotions

June 27, 2011 in Marketing & Social Media | No comments

Do you have a good promotion that you would like to put in front of our more than 2,500 Facebook and Twitter followers? Every Wednesday we post an exclusive promo from one of our member properties, and we run Facebook ads to drive traffic. The cost is $125, and space is filling fast – there are only a handful of weeks left for the rest of the year. You can reserve the week of your choice by clicking here.

Share

Tags: , , , , , , ,

WH&LA in the social media sphere

April 20, 2011 in Marketing & Social Media | No comments

Keep up-to-date on lodging industry issues and connect with your peers while following WH&LA on Facebook, Twitter and Linkedin. Get alerts on new blog posts, advertising opportunities, travel trends and more.

Here’s how to find us:

Facebook: Find WH&LA at www.facebook.com/WisLodging, where you can connect with other WH&LA fans and share your industry news or articles related to the industry.

Twitter: We tweet @WisLodging – find updates on blog posts and get monthly STR data as soon as we have it.

Linkedin: Connect with the WH&LA group here www.linkedin.com/groupRegistration and start or join discussions on industry topics. This group is for WH&LA members only.

Got questions about WH&LA social media?

E-mail Michelle communication@wisconsinlodging.org in the WH&LA office or call 262/782-2851.

Share

Tags: , , , ,

Boost Summer Reservations with the Summer Fun Guide!

April 5, 2011 in Marketing & Social Media | No comments

Are you looking to boost your summer reservations?

If so, then take a look at this Summer Fun Guide CoOp  opportunity.  For only $199, you can position your property in front of more than 48,000 people in the affluent areas of Waukesha, Brookfield, Elm Grove, Lake Country & Oconomowoc. Some of the details:

  • Have a median household income over $72,000
  • Have a median household value over $260,000
  • Plan to travel in the next 12 months – 52%

Your full-color listing will include a photo, 45  words of text, plus your property contact information. Publication dates begin May 18, 2011 and continue through June 5, 2011.

In 2010, WH&LA ran a co-op in the Fall Fun Guide that was very popular. To see a copy of that ad click here.

Please note that orders are due on Friday, so order now! Email Bill in the WH&LA office or call 262/782-2851 with questions.

Share

Tags: , , , , , , , , ,

Be on the cover of the 2012 Wisconsin Lodging Directory!

March 2, 2011 in Marketing & Social Media, Wisconsin Lodging Directory | 2 comments


Want to get great exposure across the Midwest as the featured property on the cover of the 2012 Wisconsin Lodging Directory? Then Enter the Lodging Directory Cover Contest! It’s free to enter and open to all sizes and types of WH&LA member properties in Wisconsin. Plus, we’ve changed the fee structure for this year’s contest and have added a social media promotion campaign where the traveling public gets to pick the winner.  Be sure to check out the program’s new structure, deadline and fees in the details below.

Details
WH&LA member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available should your photo be chosen as the winner. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by Friday, April 1 at 5 p.m. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to WH&LA Lodging Directory Cover Contest, 1025 S. Moorland Road, Suite 200 Brookfield, WI 53005.

All photo entries will be submitted to a third-party, outside design firm for first-round judging, where 12 finalists will be chosen. Each of the 12 finalists will be charged a $300 promotion fee.

The 12 finalists will each have a 2012 Lodging Directory cover designed and displayed at a special page at wisconsinlodging.org from Tuesday, April 12, through Monday, May 9. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways e-mail newsletter n April, sent to nearly 6,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Tuesday, May 10.

The Fine Print
Finalists will be notified and billed the $300 promotional fee on or around April 12, 2011. If payment is not received by April 26, 2011, the property’s image will be disqualified. Only properties that have paid by the deadline will be featured in the promotional e-mail. The finalist that is chosen as winner must renew its WH&LA membership on or before to June 30, 2011 to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2011. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via e-mail at communication@wisconsinlodging.org or call 262/782-2851.

Share

Tags: , , , , , , ,

New WH&LA member benefit with Constant Contact e-mail marketing

February 21, 2011 in Marketing & Social Media, WH&LA Membership Features | No comments

WH&LA is pleased to announce a new membership benefit – discounted rates for using Constant Contact for your e-mail marketing! While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Check out WH&LA-member rates on Constant Contact e-mail marketing services here. The rates on the Constant Contact Web site do not reflect the discounted price.

If you are already a Constant Contact user, you can still take advantage of this discount! Just e-mail your Constant Contact username to Bill in the WH&LA office and we will arrange to have the discount applied to your Constant Contact subscription.

They only way to set up a new Constant Contact account with the WH&LA member discount is through this link! Sign up today to take advantage of the prices!

Share

Tags: , ,

Chicago Radio Travel Show offers advertising-for-room nights tradeout

February 17, 2011 in Marketing & Social Media | No comments

Looking for ways to “put heads in beds” without cash leaving your pocket? WH&LA has again arranged for a gift certificate trade out program with the Radio Travel Show, WRMN 1410 AM in Chicago. Properties participating in this program will receive FREE 60-second radio ads in return for trade outs of room night certificates.

Details: The Radio Travel Show airs on Tuesdays and Thursdays on WRMN 1410 AM in the Chicago area. Properties will receive advertising credits equal to the dollar value of room nights traded based on your highest rack rate – trading eight certificates valued at $150 per certificate would equal $1,200 of advertising credits, for example. Each 60-second radio ad spot costs $80 in advertising credits, so a $1,200 advertising credit would yield 15 60-second radio ads. The advertising credits can be used in April or May and may be aired on any show between 6 a.m. and 9 p.m., Monday through Friday. Properties may produce their own ads, or have the radio station produce them free of charge (the station will contact properties for text when choosing this option). Properties that are three hours or further from Chicago are asked to trade two-night stay certificates, while those properties less than three hours away may trade one-night stays.

Deadline: Wednesday, February 23. Visit this link to register and get more details, including how to get a free on-air interview during the Radio Travel Show. Contact Bill in the WH&LA office via e-mail or call 262/782-2851 with questions.

Share

Tags: , , , , ,

Does your property have a listing page photo?

February 11, 2011 in Marketing & Social Media, WH&LA Membership Features | 1 comment

With an average of 18,000 visitors to wisconsinlodging.org each month, WH&LA member properties have a great opportunity to reach the traveling public. Make sure your listing page showcases the very best your property has to offer by including a photo on your page!

Listing page photos can be updated as often as you like and are totally free! Showcase your snowmobile trails in the winter and your outdoor pool in the summer, or keep a great interior shot up all year round. If you don’t currently have a photo, or would like to change your photo, simply send the image to Michelle in the WH&LA office. Property descriptions, e-mail addresses, contact info and amenities can be updated by e-mailing changes to Michelle, logging into the Members Only portal and clicking the “View/Update Member Profile” link, or downloading the Property Info Form and faxing it back to WH&LA at 262/782-2851.

Share

Tags: , ,

« Older entries § Newer entries »