Marketing & Social Media

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Have you visited the Wisconsin Hotel & Lodging Association Facebook page? Are you following us on Twitter? Our WH&LA membership page brings you news, event information, issue updates and more! @WisLodging on Facebook and Twitter

https://www.facebook.com/WisLodging/

https://twitter.com/WisLodging

Did you know that WH&LA will post on behalf of your property on the Traveling in Wisconsin social media pages? Let us share information on your property and upcoming events with over 2,880 + Facebook followers and 1,700+ followers on Twitter.  Just fill out this form and we will do the rest https://www.tfaforms.com/4599982.

https://www.facebook.com/TravelingInWisconsin/

https://twitter.com/TravelingInWI

 

 

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WH&LA offers over 60 cost-effective targeted advertising opportunities that won’t break your budget.  See all of the 60+ opportunities available here -> Targeted Marketing 2017. Checkout this month’s featured opportunity!

  

NEWSPAPER FUN GUIDES |Waukesha County

Seasonal Fun Guides are inserts in Oconomowoc EnterpriseWaukesha Freeman, Lake Country This Month and Brookfield & Elm Grove This Month. The easy-to-read guides contain information on celebrations! The Fall Issue in early to mid-September; circulation of 53,000+

New order deadline – July 27

Click here to learn more

 

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What is it? Created as a service for smaller and independent properties with limited marketing budgets, but also of value to larger properties, our lodging members can now access complementary professional marketing advice that will be targeted to meet your unique needs in increasing your bottom line!

Who can participate? Only current WH&LA lodging member properties are eligible, as a free membership service.

How does it work? 

  • Three marketing service companies have committed to provide complementary marketing consulting services exclusively for WH&LA lodging members within certain guidelines. You get to choose which company you wish to work with.
  • You will provide some requested background information about your property and current marketing choices (confidential of course!), so that the vendor can spend some analysis time up front. You can also specify what type of marketing assistance you are looking for, so it is even more customized.
  • The vendor will contact you within two weeks of receiving your information, and will spend at least 15 minutes on the phone with you asking any further questions and giving you specific suggestions to help you to more successfully market your property.

What does it cost? This service, as outlined, is complementary to our lodging member properties. Should you wish to seek enhanced or ongoing services beyond this complementary package, you would need to discuss this directly with the vendor for their pricing.

How do I sign up? 

  1. Complete the WH&LA Marketing Concierge Registration Form.
  2. Think about what type of marketing consulting that you need the most, and note it on the form, so that you get what you are looking for.  Some examples could be: a new marketing message for your property, suggestions on your website, help with identifying your target markets and how to reach them, help with a basic Marketing Plan to start with, etc.  If you are unsure, just say so, and the consultant will determine the expertise most needed.
  3. Be prepared for the consultant’s call within the next two weeks, so that you can take full advantage of their expertise in the time you have with them. Learn what you can implement to improve your bottom line… and then you can take it from there!
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2018 Wisconsin Lodging Directory Cover Contest

Showcase the excitement and beauty that Wisconsin lodging has to offer as the featured property on the cover of the 2018 Wisconsin Lodging Directory!

Gain exposure across the Midwest and beyond when your property graces the cover of 175,000 copies of this annual directory. The Wisconsin Lodging Directory Cover Contest allows properties to submit photos for judging, and compete in an online quest for the most votes from a group of 12 finalist photos. Engage your Twitter followers, Facebook fans, newsletter subscribers and loyal guests to help get out the vote!

THE CALL FOR ENTRIES ENDS - Friday, April 14 @ 11:59 pm CDT.

Details

WH&LA lodging member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by FRIDAY, APRIL 14 at 11:59 PM CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to the WH&LA office if digital copies are not available: Lodging Directory Cover Contest, 1025 S. Moorland Road, Ste. 200, Brookfield, WI 53005 and must be received by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 member properties chosen as a Cover Finalists will be charged a $300 promotion fee for the added visibility outlined below. The past three years of cover contest winners (2017, 2016 and 2015) are not eligible to participate in the 2018 contest. No additional fees will be charged to the Cover Contest winner.     

Promotion  

The 12 Cover Finalists will each have a 2018 Lodging Directory cover designed and displayed at WisconsinLodging.org/covercontest from Wednesday, April 19 through Wednesday, May 17. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways email newsletter in April, sent to more than 8,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 26.

The Fine Print

By submitting photos to the Cover Contest, you are agreeing to pay the $300 promotional fee if you are selected as a finalist. WH&LA member property Cover Finalists will be notified and billed the $300 promotional fee on or around April 19, 2017. If payment is not received by May 17, 2017, the property’s image will be disqualified. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2017 (or on or before the date of membership-year expiration), to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2017. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via email at communication@wisconsinlodging.org or call 262/782-2851.

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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Thanks to the generous donations of our members, we are pleased to announce that the WH&LA “Enjoy Wisconsin” spring online auction is now open for bidding through March 24!

View all of the great auction items available and place your bids now!

We appreciate everyone helping to make our online auction a success by donating items, bidding on items, and spreading the news about the auction to co-workers, friends & relatives!

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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