Marketing & Social Media

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The Wisconsin Hotel & Lodging Association offers a number of FREE marketing opportunities to members. 

FREE property listing in the annual Wisconsin Lodging Directory, with 175,000 copies distributed
FREE listing page at WisconsinLodging.org, WH&LA’s searchable, mobile-friendly website with an average of 22,000 sessions monthly; listing pages feature property contact info, amenities, text about your property, a Google map of your location and rotating slideshows
FREE link on your listing page to your property’s website
FREE participation in the JackRabbit Book Now tool, where users can search for & book a stay directly through your property’s online reservations system
FREE link to your designated online reservations system
FREE listing in the Meetings & Events Site searchable database at WisconsinLodging.org, where meeting planners go to find suitable sites for their meetings in Wisconsin
FREE updates to your listing at TravelWisconsin.com, the state Department of Tourism website

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Meet our panelist for our Wisconsin Women in Lodging event  – Leadership Luncheon and Panel Discussion -  held on November 7th at the Potawatomi Hotel & Casino (after the Wisconsin Lodging Conference and Trade Show.

 

Deb Archer, CDME is the President & CEO of the Greater Madison Convention & Visitors Bureau (GMCVB) and Madison Area Sports Commission (MASC). She oversees combined staff of 35 with a budget of $5.4 million.

She started her tourism career as a travel agent and in hotel sales and marketing. She is past chair and continues to serve on the Wisconsin Governor’s Council on Tourism and, the WI Association of Convention & Visitors Bureau Board of Directors.  She has served as Chair of Destination International’s Foundation, on the DI Board of Directors and is an instructor on Community Relations and Advocacy for the industry’s professional CDME certification program.

Archer has been recognized many times and most recently was named one of In Business magazine’s Women of Industry and 25 Most Influential Business Leaders of 2017.

 

Connie Barbian is the Principal of Connect Hospitality Solutions, LLC, which provides management and development consulting services to hotel owners, developers, and communities.

Previously, she was a co-founder of IDM Hospitality, a full-service development, and management company that specializes in all aspects of independent boutique hotels.  She was responsible for business development and marketing.

Connie has 35+ years of sales and marketing, public relations, meeting and special event planning in the hospitality industry. She’s worked as a director of sales for a 500-room Four-Star convention hotel in Houston, Texas; regional director of marketing for a large hotel chain responsible for 15 midsized hotels in the Midwest; and corporate meeting and travel manager for a major insurance company.

Connie is actively involved in a variety of organizations in Wisconsin and she serves on the Board of Directors of WH&LA. She was the 2012 Chairman of the Wisconsin Hotel and Lodging Association and in 2014 was awarded the prestigious honor of Corporate Champion.

 

Linda Gulrajani is Vice President of Revenue Strategy and Distribution for Marcus Hotels & Resorts. She is responsible for leading the development and implementation of revenue management and distribution activities and strategies for all hotels in the company’s portfolio. In addition, she also oversees the Marcus Reservations and Customer Care Center which takes reservations call for both the Marcus portfolio as well as external hotel customers.

Gulrajani joined Marcus Hotels & Resorts in 2009 as Regional Director of Revenue Strategy. Prior to joining Marcus Hotels & Resorts, she served in a variety of revenue management and sales roles at hospitality companies including TravelCLICK, Walt Disney World, Marriott, Starwood Hotels & Resorts and Loews Hotels.

She was elected to serve as the Chair of the HSMAI Revenue Management Advisory Board for 2016, 2017 and 2018. She graduated with a Bachelor of Business Administration degree from Western Michigan University in Kalamazoo, Michigan.

 

Lola Roeh is the General Manager of The Osthoff Resort in Elkhart Lake. She began her career in hospitality over 25 years ago, accepting a position at The American Club in Kohler. Over the course of her tenure there, Lola held management and development positions in guest services, marketing, special events, and quality control, culminating her hotel management experiences with the position of General Manager. She was also the opening manager of the Kohler Design Center, the first manager of Commercial Development and finished her career at Kohler as the Director of Destination Marketing for the Kohler Hospitality Businesses.

In 1998, Lola became the General Manager of The Osthoff Resort in Elkhart Lake.  In the same year, the resort earned the AAA Four Diamond award for the first time, as well as the following 18 years.  During her tenure at The Osthoff, the resort added 100 guest rooms, a 100 seat restaurant, Aspira Spa, and two spacious ballrooms, growing its conference space to 38,500 sq. ft.

She has served as Chair and Board Member for the Wisconsin Hotel and Lodging Association for the past 14 years, and received the Association’s Innkeeper of the Year Award in 2002 and 2012.  Lola currently serves on the Board of the American Hotel and Lodging Association, as a Partner State Representative. She continues to serve on the Governor’s Council on Tourism, as past Chair and Board member for the past 15 years.  In 2014, she was honored with the Wisconsin Department of Tourism’s Legacy Award.  Lola also serves on the Boards of Wisconsin Bank and Trust and Lakeland University, her alma mater.  She has served as the President and Board Member of the Elkhart Lake Chamber of Commerce, Chair and Board Member of the Elkhart Lake Tourism Commission and the Governor’s Council on Workforce Investment.

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Have you visited the Wisconsin Hotel & Lodging Association Facebook page? Are you following us on Twitter? Our WH&LA membership page brings you news, event information, issue updates and more! @WisLodging on Facebook and Twitter

https://www.facebook.com/WisLodging/

https://twitter.com/WisLodging

Did you know that WH&LA will post on behalf of your property on the Traveling in Wisconsin social media pages? Let us share information on your property and upcoming events with over 2,880 + Facebook followers and 1,700+ followers on Twitter.  Just fill out this form and we will do the rest https://www.tfaforms.com/4599982.

https://www.facebook.com/TravelingInWisconsin/

https://twitter.com/TravelingInWI

 

 

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WH&LA offers over 60 cost-effective targeted advertising opportunities that won’t break your budget.  See all of the 60+ opportunities available here -> Targeted Marketing 2017. Checkout this month’s featured opportunity!

  

NEWSPAPER FUN GUIDES |Waukesha County

Seasonal Fun Guides are inserts in Oconomowoc EnterpriseWaukesha Freeman, Lake Country This Month and Brookfield & Elm Grove This Month. The easy-to-read guides contain information on celebrations! The Fall Issue in early to mid-September; circulation of 53,000+

New order deadline – July 27

Click here to learn more

 

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What is it? Created as a service for smaller and independent properties with limited marketing budgets, but also of value to larger properties, our lodging members can now access complementary professional marketing advice that will be targeted to meet your unique needs in increasing your bottom line!

Who can participate? Only current WH&LA lodging member properties are eligible, as a free membership service.

How does it work? 

  • Three marketing service companies have committed to provide complementary marketing consulting services exclusively for WH&LA lodging members within certain guidelines. You get to choose which company you wish to work with.
  • You will provide some requested background information about your property and current marketing choices (confidential of course!), so that the vendor can spend some analysis time up front. You can also specify what type of marketing assistance you are looking for, so it is even more customized.
  • The vendor will contact you within two weeks of receiving your information, and will spend at least 15 minutes on the phone with you asking any further questions and giving you specific suggestions to help you to more successfully market your property.

What does it cost? This service, as outlined, is complementary to our lodging member properties. Should you wish to seek enhanced or ongoing services beyond this complementary package, you would need to discuss this directly with the vendor for their pricing.

How do I sign up? 

  1. Complete the WH&LA Marketing Concierge Registration Form.
  2. Think about what type of marketing consulting that you need the most, and note it on the form, so that you get what you are looking for.  Some examples could be: a new marketing message for your property, suggestions on your website, help with identifying your target markets and how to reach them, help with a basic Marketing Plan to start with, etc.  If you are unsure, just say so, and the consultant will determine the expertise most needed.
  3. Be prepared for the consultant’s call within the next two weeks, so that you can take full advantage of their expertise in the time you have with them. Learn what you can implement to improve your bottom line… and then you can take it from there!
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2018 Wisconsin Lodging Directory Cover Contest

Showcase the excitement and beauty that Wisconsin lodging has to offer as the featured property on the cover of the 2018 Wisconsin Lodging Directory!

Gain exposure across the Midwest and beyond when your property graces the cover of 175,000 copies of this annual directory. The Wisconsin Lodging Directory Cover Contest allows properties to submit photos for judging, and compete in an online quest for the most votes from a group of 12 finalist photos. Engage your Twitter followers, Facebook fans, newsletter subscribers and loyal guests to help get out the vote!

THE CALL FOR ENTRIES ENDS - Friday, April 14 @ 11:59 pm CDT.

Details

WH&LA lodging member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by FRIDAY, APRIL 14 at 11:59 PM CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to the WH&LA office if digital copies are not available: Lodging Directory Cover Contest, 1025 S. Moorland Road, Ste. 200, Brookfield, WI 53005 and must be received by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 member properties chosen as a Cover Finalists will be charged a $300 promotion fee for the added visibility outlined below. The past three years of cover contest winners (2017, 2016 and 2015) are not eligible to participate in the 2018 contest. No additional fees will be charged to the Cover Contest winner.     

Promotion  

The 12 Cover Finalists will each have a 2018 Lodging Directory cover designed and displayed at WisconsinLodging.org/covercontest from Wednesday, April 19 through Wednesday, May 17. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways email newsletter in April, sent to more than 8,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 26.

The Fine Print

By submitting photos to the Cover Contest, you are agreeing to pay the $300 promotional fee if you are selected as a finalist. WH&LA member property Cover Finalists will be notified and billed the $300 promotional fee on or around April 19, 2017. If payment is not received by May 17, 2017, the property’s image will be disqualified. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2017 (or on or before the date of membership-year expiration), to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2017. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via email at communication@wisconsinlodging.org or call 262/782-2851.

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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Thanks to the generous donations of our members, we are pleased to announce that the WH&LA “Enjoy Wisconsin” spring online auction is now open for bidding through March 24!

View all of the great auction items available and place your bids now!

We appreciate everyone helping to make our online auction a success by donating items, bidding on items, and spreading the news about the auction to co-workers, friends & relatives!

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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