Marketing & Social Media

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Thanks to the generous donations of our members, we are pleased to announce that the WH&LA “Enjoy Wisconsin” spring online auction is now open for bidding through March 24!

View all of the great auction items available and place your bids now!

We appreciate everyone helping to make our online auction a success by donating items, bidding on items, and spreading the news about the auction to co-workers, friends & relatives!

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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WH&LA has compiled more than 60 cost-effective ways to market and promote your lodging property to specific target audiences – check out the 2012 Marketing Guide and find a promotion that best suits your needs!

 

 

 

Options include:

  • Digital billboards for as little as $199 per campaign
  • Print co-op ads in publications targeting meeting planners, bus group tours and leisure niches
  • Monthly & seasonal special online showcases at WisconsinLodging.org
  • Email newsletters sent to more than 8,400 subscribers

Check out all that WH&LA can do for your bottom line, and plan your summer & fall marketing campaigns now!

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From HotelNewsNow.com:

Search engine marketing is often highly tactical; it involves checking things off a list to ensure the highest potential for visibility in the search engine results pages (SERPs). But social media is a completely different space. While developing a presence there can be beneficial, diving right in can be harmful (especially for smaller properties) without first establishing a solid plan. Search (on the organic side) is about doing; social is about planning.

What do you have time to do well?
Before running around yelling things like “We need Tumblr, Pinterest, Twitter, and Scribd accounts and we need them YESTERDAY!” take a step back and consider how much time you actually have in a given week to do the ongoing maintenance of posting content, responding to comments and overseeing your social media platforms.

Remember: The only people who will notice that you don’t have an insert social media profile here account are the people who already are using them. So if you have them but don’t use them effectively, it can be worse in the long run than doing nothing.

What are your guests already doing?
Rather than starting with a specific social medium and trying to figure out what to say on it, it’s often more productive to first figure out where your current demographic is active. Unless your brand is aggressively trying to break into a new market segment, starting where the conversation is already happening is often your best bet. And with 845 million monthly active users (as of December 2011), Facebook is a must even for smaller brands.

Now that we have a starting point, it’s time to jump into some time-saving tactics… continue reading at HotelNewsNow.com.

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Get ready for an intense webinar! Tracy Terry, a wizard of inbound marketing techniques and frequent writer for Hubspot, will be teaching you Advanced Social Media Tactics to help jump start your social media campaign. Using the tools of the trade effectively is a key component of executing your social media strategy. Tracy is going to walk you through her tips and tricks on leveraging social media channels for your brand. She’ll focus on the big three:  Facebook, Linkedin and Twitter, touching on Google+, Blogging and tools.  You don’t want to miss this opportunity!

Learn…
- How to use the LinkedIn home page to your advantage
- How to make the most of your profile page
- Making the most of LinkedIn features
- Facebook profile tips and tricks
- Facebook pages best practices
- Making the most of Facebook custom tabs
- Facebook features, apps, and integrations
- Twitter best practices
- Social Media tools for stats and management

Date
Wednesday, March 21, 3 – 4 p.m.

Cost
$25 per log in for WH&LA members.
$75 per log in for non-members.

Registration Deadline
Friday, March 16

REGISTER ONLINE NOW or download the pdf registration form.

Sponsored by:

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Has your property taken advantage of discounted rates for using Constant Contact for your e-mail marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact e-mail marketing services here. The rates on the Constant Contact website do not reflect the discounted price.

If you are already a Constant Contact user, you can still take advantage of this discount! Just e-mail your Constant Contact username to Jake in the WH&LA office and we will arrange to have the discount applied to your Constant Contact subscription.

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WH&LA’s new Sales Webinar Series launches January 2012, and we’ve got our first educational webinar lined up – Social Media: A Roadmap to Bookings! The deadline to register is Friday, January 6, so sign up now!

Learn where lodging properties should market in social media, why social media is an integral park of any property’s marking mix, and key points about social media. Join Tracy Terry, President and founder of Trust eMedia as she walks participants through the basics to mapping a social media journey.

The webinar is scheduled for Wednesday, January 11 at 2:00 p.m. Cost is $25 per log-in for WH&LA members and $75 per log-in for non-members. Registrations received after the January 6 deadline will increase to $35 per log-in for WH&LA members and $85 per log-in for non-members.

Sponsored by Procter & Gamble

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