Marketing & Social Media

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2018 Wisconsin Lodging Directory Cover Contest

Showcase the excitement and beauty that Wisconsin lodging has to offer as the featured property on the cover of the 2018 Wisconsin Lodging Directory!

Gain exposure across the Midwest and beyond when your property graces the cover of 175,000 copies of this annual directory. The Wisconsin Lodging Directory Cover Contest allows properties to submit photos for judging, and compete in an online quest for the most votes from a group of 12 finalist photos. Engage your Twitter followers, Facebook fans, newsletter subscribers and loyal guests to help get out the vote!

THE CALL FOR ENTRIES ENDS - Friday, April 14 @ 11:59 pm CDT.

Details

WH&LA lodging member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by FRIDAY, APRIL 14 at 11:59 PM CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to the WH&LA office if digital copies are not available: Lodging Directory Cover Contest, 1025 S. Moorland Road, Ste. 200, Brookfield, WI 53005 and must be received by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 member properties chosen as a Cover Finalists will be charged a $300 promotion fee for the added visibility outlined below. The past three years of cover contest winners (2017, 2016 and 2015) are not eligible to participate in the 2018 contest. No additional fees will be charged to the Cover Contest winner.     

Promotion  

The 12 Cover Finalists will each have a 2018 Lodging Directory cover designed and displayed at WisconsinLodging.org/covercontest from Wednesday, April 19 through Wednesday, May 17. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways email newsletter in April, sent to more than 8,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 26.

The Fine Print

By submitting photos to the Cover Contest, you are agreeing to pay the $300 promotional fee if you are selected as a finalist. WH&LA member property Cover Finalists will be notified and billed the $300 promotional fee on or around April 19, 2017. If payment is not received by May 17, 2017, the property’s image will be disqualified. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2017 (or on or before the date of membership-year expiration), to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2017. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via email at communication@wisconsinlodging.org or call 262/782-2851.

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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Thanks to the generous donations of our members, we are pleased to announce that the WH&LA “Enjoy Wisconsin” spring online auction is now open for bidding through March 24!

View all of the great auction items available and place your bids now!

We appreciate everyone helping to make our online auction a success by donating items, bidding on items, and spreading the news about the auction to co-workers, friends & relatives!

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.

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WH&LA has compiled more than 60 cost-effective ways to market and promote your lodging property to specific target audiences – check out the 2012 Marketing Guide and find a promotion that best suits your needs!

 

 

 

Options include:

  • Digital billboards for as little as $199 per campaign
  • Print co-op ads in publications targeting meeting planners, bus group tours and leisure niches
  • Monthly & seasonal special online showcases at WisconsinLodging.org
  • Email newsletters sent to more than 8,400 subscribers

Check out all that WH&LA can do for your bottom line, and plan your summer & fall marketing campaigns now!

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From HotelNewsNow.com:

Search engine marketing is often highly tactical; it involves checking things off a list to ensure the highest potential for visibility in the search engine results pages (SERPs). But social media is a completely different space. While developing a presence there can be beneficial, diving right in can be harmful (especially for smaller properties) without first establishing a solid plan. Search (on the organic side) is about doing; social is about planning.

What do you have time to do well?
Before running around yelling things like “We need Tumblr, Pinterest, Twitter, and Scribd accounts and we need them YESTERDAY!” take a step back and consider how much time you actually have in a given week to do the ongoing maintenance of posting content, responding to comments and overseeing your social media platforms.

Remember: The only people who will notice that you don’t have an insert social media profile here account are the people who already are using them. So if you have them but don’t use them effectively, it can be worse in the long run than doing nothing.

What are your guests already doing?
Rather than starting with a specific social medium and trying to figure out what to say on it, it’s often more productive to first figure out where your current demographic is active. Unless your brand is aggressively trying to break into a new market segment, starting where the conversation is already happening is often your best bet. And with 845 million monthly active users (as of December 2011), Facebook is a must even for smaller brands.

Now that we have a starting point, it’s time to jump into some time-saving tactics… continue reading at HotelNewsNow.com.

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Get ready for an intense webinar! Tracy Terry, a wizard of inbound marketing techniques and frequent writer for Hubspot, will be teaching you Advanced Social Media Tactics to help jump start your social media campaign. Using the tools of the trade effectively is a key component of executing your social media strategy. Tracy is going to walk you through her tips and tricks on leveraging social media channels for your brand. She’ll focus on the big three:  Facebook, Linkedin and Twitter, touching on Google+, Blogging and tools.  You don’t want to miss this opportunity!

Learn…
- How to use the LinkedIn home page to your advantage
- How to make the most of your profile page
- Making the most of LinkedIn features
- Facebook profile tips and tricks
- Facebook pages best practices
- Making the most of Facebook custom tabs
- Facebook features, apps, and integrations
- Twitter best practices
- Social Media tools for stats and management

Date
Wednesday, March 21, 3 – 4 p.m.

Cost
$25 per log in for WH&LA members.
$75 per log in for non-members.

Registration Deadline
Friday, March 16

REGISTER ONLINE NOW or download the pdf registration form.

Sponsored by:

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