Lodging Industry's Economic Outlook

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From TravelPulse.com:

STR’s preliminary year-end data indicates that the U.S. hotel industry will finish 2012 by posting strong performances in all major metrics. Based on STR data through November, preliminary 2012 year end results for the U.S. hotel industry include increases in supply (0.5 percent) and demand (2.8 percent), a 2.3 percent increase in occupancy to 61.3 percent, a 4.3 percent rise in average daily rate to $106.17, and a 6.6 percent jump in revenue per available room to $65.08.

Continue reading at TravelPulse.com here.

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From American Express Open Forum:

Are you in a hiring quandary? All signs point to more businesses, big and small, planning to add to head counts. And many employees are itching to make a change after years of doing more work for the same (or even less) pay. Others simply feel they’ve been stagnating in their jobs for the past few years, and can’t wait to spread their wings at a new company.

So either you’ll need to hire because a current employee leaves for greener pastures, or you’ll want to hire because you’ve got more business than you can handle. Still, you’re leery of the expense involved. What’s a small business owner to do?

Consider hiring a new college grad. If you typically don’t think of recent graduates as a source of employees for your business, it’s time to think again. A survey late last year by the National Association of Colleges and Universities found employers were planning to hire 9.5 percent more graduates from the class of 2012 than from the class of 2011.

A similar study by the Collegiate Employment Research Institute at Michigan State University reports hiring of new college graduates will increase by 7 percent, and described employers as more optimistic about the college labor market than they have been since the pre-recession days of 2007continue reading at American Express’ OpenForum.com.

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From NBC affiliate WJFW TV-12 in Rhinelander:

A loan program from the U.S. Small Business Administration aims to assist northern Wisconsin businesses impacted by recent drought. Drought conditions hurt agriculture and lake levels across the Northwoods last year, and for resorts and recreational centers, it hasn’t gone unnoticed. Fishing is a prime example. Shallow water levels squeezed spring walleye spawning on lakes like Lac Vieux Desert.

The Small Business Administration has offered a low-interest loan program to businesses that can show they’ve been harmed by drought. Eligible business need to be located in an area that includes Vilas and Forest counties in the Northwoods. Up to $2 million is available and the SBA will accept applications until September.

More information is available by calling the SBA’s Disaster Loan Information Center at 800-659-2955 or at their website, sba.gov.

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From HotelNewsNow.com:

A generation gap among U.S. business travelers might define the travel landscape in 2012, according to Deloitte’s annual business travel survey.

Eighty-five percent of the business travelers surveyed said they expected to take the same amount of business trips or more in 2012 when compared to 2011. Younger respondents, aged 18-44, are expected to take more trips in the upcoming year, with 27.1% responding that they will travel more frequently in 2012 opposed to the 16.1% of business travelers in the 45+ age group that reported they will travel more frequently.

The survey also found travelers aged 18-29 tend to be more brand loyal and prefer automated check-in kiosks at lodging properties more often.

The entire article from HotelNewsNow.com can be found here.

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From travelpulse.com:

Travel spending will be up this holiday season as more Americans plan trips over the river and through the woods, according to the third annual Access America Vacation Confidence Index released by Mondial Assistance. Nearly six in 10 Americans (57 percent) are confident they will take a holiday trip this year, up from 50 percent in 2010. The increase in spending spurred by more travelers will translate to a nearly $6 billion bump for the travel industry as holiday travel spending is expected to reach $65.2 billion, a 10 percent increase from last year.

Travelers intend to spend $980 on average, down slightly from $1,040 budgeted on average last year. But with significantly more adults expecting to take a trip, overall spend will increase to $65.2 billion.

To read more from travelpulse.com, click here.

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HotelInteractive.com has posted its predictions for top travel trends in 2011. Check out the trends below, and tell us in the comments if there are any trends you think they may have missed.

Membership coupon sites – daily deal sites like groupon.com and members only sites like sniqueaway.com provide access to a variety of discounts on nearly any kind of goods or services available. Watch for these sites and other new coupon sites from places like TripAdvisor.com to put downward pressure on lodging rates.

Online Travel Agencies (OTAs) – as fees for lodging properties go up on sites like Orbitz and Expedia, watch for more brands to discontinue reliance on the OTAs for revenue. American Airlines is leading the fight – after ending its agreement with Orbitz in December, other OTA sites stopped booking flights for the airline.

Mobile Apps – travelers are as reliant on mobile devices as ever, and lodging properties need to be competitive where potential travelers are looking for them. Does your property have a mobile or mobile-friendly Web site? Does your brand have its own searchable app where your property can be found?

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An entire year worth of electronic and print advertising opportunities is now available from WH&LA! Maybe your property has found success with co-op ads or you’re looking to try something new like Featured Properties, we’ve got all the details below.

Got questions? Contact Bill via e-mail or call 262/782-2851.

Featured Properties: Every month we feature up to 9 different properties at wisconsinlodging.org. The cost is $90-$115 per month depending on positioning. Take a look at this month’s Featured Properties, or download the 2011 Featured Property Reservation Form.

WisconsInn Getaways Email Blast: Every month we send an email blast out to more than 5,500 subscribers who are looking for getaway deals around the state. Participation is limited to approximately 10 properties per month. View a sample or download the 2011 Email Blast Reservation Form.

View a short video explaining WH&LA electronic marketing in more detail.

Digital and Print Co-op Advertising: WH&LA has secured cooperative advertising placements – including an expanded digital billboard campaign with locations across the state. Print publications include target audiences in meetings business, bus groups and leisure niches. Discounts are available for larger orders – download the 2011 Co-op Advertising Guide for complete details and order form.

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From AH&LA Smart Brief:

AAA predicts more Americans will travel for the Labor Day weekend this year compared with last, but they will stay closer to home as value remains important. The auto club’s forecast indicates people are concerned about their budgets but are feeling some pent-up demand for trips, according to AAA Travel Services Director Glen MacDonell.

The entire text of the article from USA TODAY can be found here.

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A recent survey reports that meeting planners expect to conduct 15% more meetings business in 2010 than in 2009, and that number rises to 24% when looking at plans for 2011.

The survey, conducted by Y Partnership for the Professional Convention Management Association, the PCMA Education Foundation, and American Express found that planners are expecting higher attendance at more meetings in 2010, and are canceling fewer events than in 2009. The survey questioned more than 500 meeting planners in the United States.

Additional signs of recovery show that meetings budgets have increased since 2009, and planners expected to book 25% more business at hotels (as opposed to high-cost venues like cruise ships).

More results from the survey can be found here, but will meeting planners find your property when using wisconsinlodging.org to plan their meeting? Make sure your property appears in our searchable online Meetings & Events database – download the sign up form here and return it to Michelle in the WH&LA office via e-mail or fax at 262/782-0550

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In an early look at January-April 2010 Occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPAR) figures, could there be light up ahead?

2009/2010 Month-over-Month percent change:


Statewide numbers show that demand is rebounding & bringing RevPAR with it. While positive year-over-year ADR growth may be a ways away, the gap is narrowing. April numbers show that all but two WI metro markets showed positive Occupancy & RevPAR growth and four markets posted positive rate growth as well.

Click on over to this article to see how STR is projecting summer 2010 travel— here’s a hint, they say both demand & revenue are forecasted to increase compared to summer 2009.

Each month WH&LA members receive the most recent occupancy, RevPAR and ADR data available from Smith Travel Research: statewide, by region and by metro market.  Not getting this every month? Please contact the WH&LA office for assistance.


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