Lodging Industry's Economic Outlook

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Business travelers define hotel preferences

January 26, 2012 in Lodging Industry's Economic Outlook | No comments

From HotelNewsNow.com:

A generation gap among U.S. business travelers might define the travel landscape in 2012, according to Deloitte’s annual business travel survey.

Eighty-five percent of the business travelers surveyed said they expected to take the same amount of business trips or more in 2012 when compared to 2011. Younger respondents, aged 18-44, are expected to take more trips in the upcoming year, with 27.1% responding that they will travel more frequently in 2012 opposed to the 16.1% of business travelers in the 45+ age group that reported they will travel more frequently.

The survey also found travelers aged 18-29 tend to be more brand loyal and prefer automated check-in kiosks at lodging properties more often.

The entire article from HotelNewsNow.com can be found here.

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Recent survey shows most Americans planning holiday trip this year

December 5, 2011 in Lodging Industry's Economic Outlook | No comments

From travelpulse.com:

Travel spending will be up this holiday season as more Americans plan trips over the river and through the woods, according to the third annual Access America Vacation Confidence Index released by Mondial Assistance. Nearly six in 10 Americans (57 percent) are confident they will take a holiday trip this year, up from 50 percent in 2010. The increase in spending spurred by more travelers will translate to a nearly $6 billion bump for the travel industry as holiday travel spending is expected to reach $65.2 billion, a 10 percent increase from last year.

Travelers intend to spend $980 on average, down slightly from $1,040 budgeted on average last year. But with significantly more adults expecting to take a trip, overall spend will increase to $65.2 billion.

To read more from travelpulse.com, click here.

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Travel Trend Watch 2011

February 3, 2011 in Lodging Industry's Economic Outlook, Marketing & Social Media | No comments

HotelInteractive.com has posted its predictions for top travel trends in 2011. Check out the trends below, and tell us in the comments if there are any trends you think they may have missed.

Membership coupon sites – daily deal sites like groupon.com and members only sites like sniqueaway.com provide access to a variety of discounts on nearly any kind of goods or services available. Watch for these sites and other new coupon sites from places like TripAdvisor.com to put downward pressure on lodging rates.

Online Travel Agencies (OTAs) – as fees for lodging properties go up on sites like Orbitz and Expedia, watch for more brands to discontinue reliance on the OTAs for revenue. American Airlines is leading the fight – after ending its agreement with Orbitz in December, other OTA sites stopped booking flights for the airline.

Mobile Apps – travelers are as reliant on mobile devices as ever, and lodging properties need to be competitive where potential travelers are looking for them. Does your property have a mobile or mobile-friendly Web site? Does your brand have its own searchable app where your property can be found?

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WH&LA Member Advertising Opportunities for 2011

January 11, 2011 in Lodging Industry's Economic Outlook | No comments

An entire year worth of electronic and print advertising opportunities is now available from WH&LA! Maybe your property has found success with co-op ads or you’re looking to try something new like Featured Properties, we’ve got all the details below.

Got questions? Contact Bill via e-mail or call 262/782-2851.

Featured Properties: Every month we feature up to 9 different properties at wisconsinlodging.org. The cost is $90-$115 per month depending on positioning. Take a look at this month’s Featured Properties, or download the 2011 Featured Property Reservation Form.

WisconsInn Getaways Email Blast: Every month we send an email blast out to more than 5,500 subscribers who are looking for getaway deals around the state. Participation is limited to approximately 10 properties per month. View a sample or download the 2011 Email Blast Reservation Form.

View a short video explaining WH&LA electronic marketing in more detail.

Digital and Print Co-op Advertising: WH&LA has secured cooperative advertising placements – including an expanded digital billboard campaign with locations across the state. Print publications include target audiences in meetings business, bus groups and leisure niches. Discounts are available for larger orders – download the 2011 Co-op Advertising Guide for complete details and order form.

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AAA predicts more, shorter trips over Labor Day

September 1, 2010 in Lodging Industry's Economic Outlook | No comments

From AH&LA Smart Brief:

AAA predicts more Americans will travel for the Labor Day weekend this year compared with last, but they will stay closer to home as value remains important. The auto club’s forecast indicates people are concerned about their budgets but are feeling some pent-up demand for trips, according to AAA Travel Services Director Glen MacDonell.

The entire text of the article from USA TODAY can be found here.

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Planners Optimistic for 2010-11 Meetings Business

August 4, 2010 in Lodging Industry's Economic Outlook | No comments

A recent survey reports that meeting planners expect to conduct 15% more meetings business in 2010 than in 2009, and that number rises to 24% when looking at plans for 2011.

The survey, conducted by Y Partnership for the Professional Convention Management Association, the PCMA Education Foundation, and American Express found that planners are expecting higher attendance at more meetings in 2010, and are canceling fewer events than in 2009. The survey questioned more than 500 meeting planners in the United States.

Additional signs of recovery show that meetings budgets have increased since 2009, and planners expected to book 25% more business at hotels (as opposed to high-cost venues like cruise ships).

More results from the survey can be found here, but will meeting planners find your property when using wisconsinlodging.org to plan their meeting? Make sure your property appears in our searchable online Meetings & Events database – download the sign up form here and return it to Michelle in the WH&LA office via e-mail or fax at 262/782-0550

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Could things finally be looking up?

May 29, 2010 in Lodging Industry's Economic Outlook | No comments

In an early look at January-April 2010 Occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPAR) figures, could there be light up ahead?

2009/2010 Month-over-Month percent change:


Statewide numbers show that demand is rebounding & bringing RevPAR with it. While positive year-over-year ADR growth may be a ways away, the gap is narrowing. April numbers show that all but two WI metro markets showed positive Occupancy & RevPAR growth and four markets posted positive rate growth as well.

Click on over to this article to see how STR is projecting summer 2010 travel— here’s a hint, they say both demand & revenue are forecasted to increase compared to summer 2009.

Each month WH&LA members receive the most recent occupancy, RevPAR and ADR data available from Smith Travel Research: statewide, by region and by metro market.  Not getting this every month? Please contact the WH&LA office for assistance.


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Lodging industry outlook for 2010 could be getting brighter

May 10, 2010 in Lodging Industry's Economic Outlook, Smith Travel Data | No comments

From AH&LA Smart Brief:

U.S. lodging properties could see higher occupancies, rates and revenue in 2010 than previously forecast, according to a Smith Travel Research report. Whereas occupancy previously was predicted to remain flat for the year, the company now expects 2010 occupancy to increase 1.9% to 55.8% and average daily rates are expected to decline by 2.3% to $94.45, compared with the previously predicted 3.2%. Revenue per available room is expected to decrease only by 0.5%, compared with the earlier forecast of 3.2%.

To read the entire article from Travel Weekly, click here.

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Family travel to increase for 2010

April 16, 2010 in Lodging Industry's Economic Outlook, Survey | 1 comment

The number of families planning to travel with children in 2010 is 92%, up 4% from last year, according to TripAdvisor’s annual family survey. Of the 1,100 travelers surveyed, 28% expect to spend more on family trips in the coming year than they did in the past 12 months – which can mean increased occupancy and revenue for lodging properties.

The survey also covered topics like international and expanded domestic travel, popular destinations, common problems when travelling with children and how to entertain kids while in the air/on the road.

To view all the survey results, click here.

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Are Americans Traveling this Summer?

June 16, 2009 in Lodging Industry's Economic Outlook | No comments

ByTempoNoTempo,Flickr2008 brought us $4 gas, the first rumblings of a tough economy and the dreadful media focus on ‘staycations.’

What’s in store for 2009?

Check out the following article from AdWeek: Where Will Folks Spend Their Summer Vacations? Author Mark Dolliver reviews the latest polls, industry trends & the impact of aggressive discounting, and ‘nearcations’.

In addition, PhoCusWright.com offers this advice for businesses to “plan smart during the recession”:

  1. Plan for each phase of the business cycle.
  2. If you discount, do so carefully so you can preserve brand value and price opportunities when recovery comes.
  3. Do not over-allocate marketing budgets to promotion versus image advertising

Read the full article here for more on each of the above tips.

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