Free Webinars

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AH&LA will host a complimentary webinar for its members called “Healthcare Reform & Lodging: What Now?” on May 12 from 3-4:30 p.m. Experts from Ah&LA and the Seyfarth Shaw law firm will address the affect healthcare reform will have on your daily operations, how you can expect your costs to change and steps to take to be in compliance. Bring your questions and get answers to your most pressing concerns.

The cost for non-AH&LA members is $99. Register for the webinar here.

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The Rudner Law Offices is proud to continue its series of no-cost educational audioconferences exclusively for hotel, resort and conference center salespeople.

DETAILS:
EXCEPTIONAL CONTRACTS, EXCEPTIONAL ISSUES
April 22nd, 3:00 pm CST

Discussion: “When a production company wants to film in your hotel, what contract do you use? Does your contract protect you against the exceptional risk to your property’s reputation, interference with other guest’s experience and property damage? What are the unique issues presented by a Passover group which wants to take over your hotel? What measures do you take when hosting events primarily attended by minors? On what basis do you determine which groups require additional security? Do you have to agree to a citywide contract just because you believe “everyone else” is? What are the legal issues presented by these contracts? We will discuss these and other unique contracts, and also answer questions (submitted by participants in advance of our call) on a wide range of group sales issues.”

“There is no charge for participation in the audioconference. We promise a high-quality and timely seminar, and we encourage your participation. During the last portion of the seminar, we will answer questions submitted by registrants. Please email any questions you would like for us to consider covering to rudner@hotellawyers.com as soon as possible.”

TO REGISTER FOR THE SEMINAR:
Please send an email to rudner@hotellawyers.com no later than 24 hours prior to the seminar. Identify the name and email address of each person who will join in on the call (salespeople at the same location must listen together by speaker phone), and the property at which each participant is currently employed. If you have a question which you want to have anonymously addressed during the seminar on ANY subject regarding group sales contracts, please submit that question at the time of your registration.
The day before the seminar you will be sent an email which will provide the toll-free telephone number for you to call in on to join the seminar, as well as a required code number you will need to join the seminar

There is no charge for participation in the audioconference.

The WIA does not endorse Rudner Law Offices nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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Presented by the American Marketing Association:
DATE: Thursday, March 25, 2010
TIME: 12:00 pm CT
PRESENTERS:
John Lovett, Senior Partner, Web Analytics Demystified
Alli Libb, Moderator, American Marketing Association

DETAILS:
“The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now marketers seek out customers in these new channels with an estimated 86% that plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Yet, dollars are flowing from traditional marketing activities to social media methods. Now more than ever it’s imperative to measure the results of social media marketing.

Join John Lovett, an expert from Web Analytics Demystified as he strips away the hype of social media and apply proven measurement practices. In this session you’ll learn how to:

  • Identify the focal point for measuring social media activity
  • Align strategic measurement with business objectives
  • Create Key Performance Indicators for social media measurement
  • Recognize metrics that offer insight into your customers social activity
  • Use a framework for truly understanding social media marketing”

Click here to learn more & register.

The WIA does not endorse either the AMA or Web Analytics Demystified, nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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The Rudner Law Offices is proud to continue its series of no-cost educational audioconferences exclusively for hotel, resort and conference center salespeople.

DETAILS:
Confidentiality Clauses, Force Majeure and other Clauses that can go Wrong
March 18, 3:00 pm CST

Discussion: “On March 3, 2010, a confidential Republican party fundraising presentation was obtained by Politico.com, and the revelation of its contents proved to be highly embarrassing for the Republican National Committee. The 72-page document was obtained by a Democrat, “who said a hard copy had been left in the hotel” which was hosting the $2,500-a-head retreat. The story can be found at
http://www.politico.com/news/stories/0310/33866.html#ixzz0iHMkuYLD . What would have happened if the contract for the meeting had contained the type of condidentiality clause common in many addenda, and the event had occurred at your hotel?

On June 10, 2005, the New York Times reported that Johnson & Johnson negotiated with the FDA to keep a lucrative drug on the market and to weaken potential warnings, even amid growing reports of deaths and heart problems by patients taking the drug. The story is at http://money.cnn.com/2005/06/10/news/fortune500/jnj_propulsid/ . On that report, J&J stock dropped 25 cents, which (when multiplied by the 5,248,400 shares in the company) represent a loss in value of $1,312,100. The New York Times obtained the documents, which had been filed under seal with a court – which means no one was to see them. What if the documents had been obtained by the New York Times during a meeting at your hotel? Would you be prepared to pay a damage claim of $1,312,000 based on a violation of the confidentiality clause?

On February 11, 2010, the Governor of the State of Nevada issued an order which purports to bar travel by state employees. It ordered all departments to “eliminate all travel that is not related to the core mission of performing the job, health, life and safety of the employee or the public.” This order is similar to others issued by other governors. If a Nevada state agency is meeting at your hotel, is that a government regulation covered by a force majeure clause?

During this seminar, we will address Confidentiality and Force Majeure Issues and other commonly requested clauses which often go dangerously wrong. ”

TO REGISTER FOR THE SEMINAR:
Please send an email to rudner@hotellawyers.com no later than 24 hours prior to the seminar. Identify the name and email address of each person who will join in on the call (salespeople at the same location must listen together by speaker phone), and the property at which each participant is currently employed. If you have a question which you want to have anonymously addressed during the seminar on ANY subject regarding group sales contracts, please submit that question at the time of your registration.
The day before the seminar you will be sent an email which will provide the toll-free telephone number for you to call in on to join the seminar, as well as a required code number you will need to join the seminar

There is no charge for participation in the audioconference.

The WIA does not endorse Rudner Law Offices nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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The Rudner Law Offices is proud to continue its series of no-cost educational audioconferences exclusively for hotel, resort and conference center salespeople.

DETAILS:
The Truth about Attrition & Cancellation
January 21st, 3:00 pm CST
Discussion: “A refresher for some and new information for others, this seminar will cover everything you wanted to know about attrition and cancellation, and then some. Does a cancellation or attrition clause have to be based on profit, or can it be based on revenue? Does a hotel have to give credit for rooms resold? What are the typical profit margins on rooms and banquet F&B? How can a hotel factor in its ancillary revenue if the group doesn’t plan to use golf or the spa, or if attendees are paying on their own? Can a hotel impose a deadline by which a group has to decide whether to reduce its block? How do we include rooms booked outside of the block when calculating what a group owes for attrition? Does a group get to reduce its block by its permissible attrition amount before calculating what it owes for cancellation? Should we pay a commission on attrition or cancellation amounts? We will answer these and every other question you can imagine about attrition and cancellation during this call. PLEASE remember to submit any questions on this, or any other topic, by email before our call, to ensure a lively discussion. ”

TO REGISTER FOR THE SEMINAR:
Please send an email to rudner@hotellawyers.com no later than 48 hours prior to the seminar. Identify the name and email address of each person who will join in on the call (salespeople at the same location must listen together by speaker phone), and the property at which each participant is currently employed. If you have a question which you want to have anonymously addressed during the seminar on ANY subject regarding group sales contracts, please submit that question at the time of your registration.
The day before the seminar you will be sent an email which will provide the toll-free telephone number for you to call in on to join the seminar, as well as a required code number you will need to join the seminar

There is no charge for participation in the audioconference.

The WIA does not endorse Rudner Law Offices nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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January 20: Social Media Marketing: Real Analytics, Real Results!
When: Wednesday, January 20
Time: 11:00 a.m. (CT)

In this webinar, Clay McDaniel and Xavier Jimenez of the Spring Creek Group, argue that social media marketing has moved beyond measuring buzz – to actually engaging consumers to buy. While social media marketing in 2009 centered on experimental campaigns to build brand engagement, amass fans and followers, and increase brand recognition, Clay and Xavier will explain why 2010 will be the year of analytics and conversion measurement in social media marketing. Instead of just throwing money at social marketing next year, brands will demand tools to measure with precision which social marketing methods are working to actually drive bottom-line sales.

Certainly, consumers are ready for promotions delivered through social channels – they’ve had enough of being “friends” with your brand, now they want deals! New research from Razorfish release a few weeks ago (http://bit.ly/RazorfishReport) found that promotions and discounts were primary drivers of “friending” a brand for over a third of social networking users and 44% of Twitter users.

Learn more or click here to register.

The WIA does not endorse the Word of Mouth Marketing Association nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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Webinar date & time: Thursday, January 14, 2010 1:00 PM – 1:30 PM

*Fact:*  There are more than 350 million users on Facebook.
*Fact:*  Businesses are using Facebook to talk to their customers and potential customers 24/7 on everything from their next conference to the latest piece of industry news to market research.
*Fact:*   All organizations can realize tangible benefits from effectively using Facebook to engage their market.
*Fact:*  Our 30 minute, free webinar – Facebook Marketing for your Organization– shows you how Facebook fits in to your overall marketing plan.

Walk away from this convenient, 30-minute online program with:

  • Insight into how organizations are using Facebook to grow their revenue and raise awareness about their industries.
  • Steps to avoid the common mistakes organizations make when using Facebook.
  • A clear understanding of appropriate actions to leverage your existing budgets, time, and resources.
  • Strategies to enhance your customer experience and track your ROI.

Additional upcoming free webinars from eRocketFuel include:
January 21st – Twitter for your Organization
1:00 pm – 1:30 pm (Central)

January 28th – Linkedin for your Organization
1:00 pm – 1:30 pm (Central)

The WIA does not endorse eRocketFuel nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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Opening Doors and Closing Deals on Professional Networks

Webinar date & time: Friday, Dec 4th, from Noon-1:00 pm (CST)

“Platforms like LinkedIn help you leverage your professional network in a smarter more organized way. It is a key platform for your business to be creating leads and exchanging ideas. Join Scott Allen, author of The Virtual Handshake and VerticalResponse as we dive into the secrets of how to open doors and close deals on professional networks liked LinkedIn.”

You will learn:
*   The basics of social networks like LinkedIn
*    Why you should join social networks
*    How to create relationships on LinkedIn
*    How to make social networks and email marketing work together
*    Examples of successful social network users

Click here to register.

The WIA does not endorse Scott Allen or VerticalResponse nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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The Rudner Law Offices is proud to continue its series of no-cost educational audioconferences exclusively for hotel, resort and conference center salespeople.

DETAILS:
Credit for Rooms Resold: Turn an unreasonable request in a Sales & Marketing Opportunity
November 19th, 3:00 pm CST
Discussion: “the law does not require a hotel to give credit for rooms resold against any amount due for attrition or cancellation. When you feel you must agree to such a clause, we have previously discussed (and we will review) how to write such a clause in a way that is fair for your hotel. But can you turn this concept to your advantage, and into a sales and marketing opportunity for your property which allows you to advertise your property in meetings publications at no cost to your hotel?”

TO REGISTER FOR THE SEMINAR:
Please send an email to rudner@hotellawyers.com no later than 48 hours prior to the seminar. Identify the name and email address of each person who will join in on the call (salespeople at the same location must listen together by speaker phone), and the property at which each participant is currently employed. If you have a question which you want to have anonymously addressed during the seminar on ANY subject regarding group sales contracts, please submit that question at the time of your registration.
The day before the seminar you will be sent an email which will provide the toll-free telephone number for you to call in on to join the seminar, as well as a required code number you will need to join the seminar

There is no charge for participation in the audioconference.

The WIA does not endorse Rudner Law Offices nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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BadgePresented by EyeTraffic Media and the Word of Mouth Marketing Association (WOMMA):

The social media craze is in the full effect as companies of all shapes and sizes are looking for ways to get involved in this ever growing space. New tactics and programs are being launched each day as companies try to stay current and up to date with what consumers are doing. But, launching social media campaigns is only half the battle. Companies need to understand how they can effectively track their campaigns to determine whether their time is being well spent.

In this webinar, George Assimakopoulos and Ryan Moss of EyeTraffic Media will discuss the power of influence and social velocity, two vital concepts of social media. Through case studies, they will review specific ways to measure social media tactics while focusing on best practices and proven programs.

Attendees will take away a detailed understanding of the underlying principles of social media and tactics for monitoring, measuring and analyzing social media campaigns.

Webinar date & time: 12 pm Noon EST, July 22, 2009

Register for the Webinar or Share with a Colleague

The WIA does not endorse EyeTraffic Media, WOMMA or any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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