October 13, 2017

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Meet our panelist for our Wisconsin Women in Lodging event  – Leadership Luncheon and Panel Discussion -  held on November 7th at the Potawatomi Hotel & Casino (after the Wisconsin Lodging Conference and Trade Show.


Deb Archer, CDME is the President & CEO of the Greater Madison Convention & Visitors Bureau (GMCVB) and Madison Area Sports Commission (MASC). She oversees combined staff of 35 with a budget of $5.4 million.

She started her tourism career as a travel agent and in hotel sales and marketing. She is past chair and continues to serve on the Wisconsin Governor’s Council on Tourism and, the WI Association of Convention & Visitors Bureau Board of Directors.  She has served as Chair of Destination International’s Foundation, on the DI Board of Directors and is an instructor on Community Relations and Advocacy for the industry’s professional CDME certification program.

Archer has been recognized many times and most recently was named one of In Business magazine’s Women of Industry and 25 Most Influential Business Leaders of 2017.


Connie Barbian is the Principal of Connect Hospitality Solutions, LLC, which provides management and development consulting services to hotel owners, developers, and communities.

Previously, she was a co-founder of IDM Hospitality, a full-service development, and management company that specializes in all aspects of independent boutique hotels.  She was responsible for business development and marketing.

Connie has 35+ years of sales and marketing, public relations, meeting and special event planning in the hospitality industry. She’s worked as a director of sales for a 500-room Four-Star convention hotel in Houston, Texas; regional director of marketing for a large hotel chain responsible for 15 midsized hotels in the Midwest; and corporate meeting and travel manager for a major insurance company.

Connie is actively involved in a variety of organizations in Wisconsin and she serves on the Board of Directors of WH&LA. She was the 2012 Chairman of the Wisconsin Hotel and Lodging Association and in 2014 was awarded the prestigious honor of Corporate Champion.


Linda Gulrajani is Vice President of Revenue Strategy and Distribution for Marcus Hotels & Resorts. She is responsible for leading the development and implementation of revenue management and distribution activities and strategies for all hotels in the company’s portfolio. In addition, she also oversees the Marcus Reservations and Customer Care Center which takes reservations call for both the Marcus portfolio as well as external hotel customers.

Gulrajani joined Marcus Hotels & Resorts in 2009 as Regional Director of Revenue Strategy. Prior to joining Marcus Hotels & Resorts, she served in a variety of revenue management and sales roles at hospitality companies including TravelCLICK, Walt Disney World, Marriott, Starwood Hotels & Resorts and Loews Hotels.

She was elected to serve as the Chair of the HSMAI Revenue Management Advisory Board for 2016, 2017 and 2018. She graduated with a Bachelor of Business Administration degree from Western Michigan University in Kalamazoo, Michigan.


Lola Roeh is the General Manager of The Osthoff Resort in Elkhart Lake. She began her career in hospitality over 25 years ago, accepting a position at The American Club in Kohler. Over the course of her tenure there, Lola held management and development positions in guest services, marketing, special events, and quality control, culminating her hotel management experiences with the position of General Manager. She was also the opening manager of the Kohler Design Center, the first manager of Commercial Development and finished her career at Kohler as the Director of Destination Marketing for the Kohler Hospitality Businesses.

In 1998, Lola became the General Manager of The Osthoff Resort in Elkhart Lake.  In the same year, the resort earned the AAA Four Diamond award for the first time, as well as the following 18 years.  During her tenure at The Osthoff, the resort added 100 guest rooms, a 100 seat restaurant, Aspira Spa, and two spacious ballrooms, growing its conference space to 38,500 sq. ft.

She has served as Chair and Board Member for the Wisconsin Hotel and Lodging Association for the past 14 years, and received the Association’s Innkeeper of the Year Award in 2002 and 2012.  Lola currently serves on the Board of the American Hotel and Lodging Association, as a Partner State Representative. She continues to serve on the Governor’s Council on Tourism, as past Chair and Board member for the past 15 years.  In 2014, she was honored with the Wisconsin Department of Tourism’s Legacy Award.  Lola also serves on the Boards of Wisconsin Bank and Trust and Lakeland University, her alma mater.  She has served as the President and Board Member of the Elkhart Lake Chamber of Commerce, Chair and Board Member of the Elkhart Lake Tourism Commission and the Governor’s Council on Workforce Investment.