Conference Session Highlight #4

** watch for a featured session each week **
Managing Your Online Reputation: The Role of Social Media 

As lodging properties are dependent upon a quality reputation in order to attract and retain guests, learn how you can best customize your social media approach.

Travelers are expressing themselves and sharing their experience in a powerful way across multiple social media platforms. No matter the size of your property, returning guests, prospective travelers and even future employees are looking at your pages and talking about you!

Our panel will discuss the necessity of user generated content and how to maximize regular social media interactions to ensure business success.


Kelly Ehlers is the Founder and President of Ideas that Evoke, an award winning Madison-based social media and PR agency. Since 2009, the agency strives to solve business challenges through social media, influencer marketing and public relations.

Kelly’s rapidly growing agency works with global and domestic brands, including Proctor and Gamble, COTY Beauty, AC Hotel by Marriot, The North Central Group and more.

Matthew Olson founded Signalfire in 2006 after diverse design experience in commercial printing, outdoor advertising, and technical document development.

Signalfire fully supports over a dozen Wisconsin tourism-related clients ranging from resorts to CVBs. Signalfire’s team is based in Delavan but serves clients across North America.

Dr. Andy Dahl is a Marketing Lecturer at the University of Wisconsin – Whitewater where he teaches digital marketing courses and serves as the advisor to the UWW student-run marketing consulting branch.

He has over fifteen years of marketing consulting experience which he gained by helping clients to establish database marketing efforts, launch products, and evaluate marketing/branding efforts.

For More Information:    Visit our Conference Web Site