September 2017

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CONFERENCE SESSION HIGHLIGHT #4
** watch for a featured session each week **
Managing Your Online Reputation: The Role of Social Media 

As lodging properties are dependent upon a quality reputation in order to attract and retain guests, learn how you can best customize your social media approach.

Travelers are expressing themselves and sharing their experience in a powerful way across multiple social media platforms. No matter the size of your property, returning guests, prospective travelers and even future employees are looking at your pages and talking about you!

Our panel will discuss the necessity of user generated content and how to maximize regular social media interactions to ensure business success.

FEATURED PANELISTS

Kelly Ehlers is the Founder and President of Ideas that Evoke, an award winning Madison-based social media and PR agency. Since 2009, the agency strives to solve business challenges through social media, influencer marketing and public relations.

Kelly’s rapidly growing agency works with global and domestic brands, including Proctor and Gamble, COTY Beauty, AC Hotel by Marriot, The North Central Group and more.

Matthew Olson founded Signalfire in 2006 after diverse design experience in commercial printing, outdoor advertising, and technical document development.

Signalfire fully supports over a dozen Wisconsin tourism-related clients ranging from resorts to CVBs. Signalfire’s team is based in Delavan but serves clients across North America.

Dr. Andy Dahl is a Marketing Lecturer at the University of Wisconsin – Whitewater where he teaches digital marketing courses and serves as the advisor to the UWW student-run marketing consulting branch.

He has over fifteen years of marketing consulting experience which he gained by helping clients to establish database marketing efforts, launch products, and evaluate marketing/branding efforts.

For More Information:    Visit our Conference Web Site
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Will Your Company Culture Help You to Win the Talent War? 

Lodging properties are in a war for top talent and reliable employees. Even if your property wins employees initially, you are at risk for losing those top performers to competitors offering a new title, pay increase or other perks.

Company culture has been defined as “the nothing that is everything”.  For employers, it is a key factor in attracting, engaging and retaining talent. Nothing beats an engaged workforce comprised of highly talented employees, aligned with your company’s values and culture.

Learn how to identify and cultivate a positive company culture to recruit and retain top talent and increase successes. Our respected speaker will define culture in the most practical ways and provide tips for enhancing and leveraging it to win the talent war.

 

As the Culture Strategy Director for The Good JobsGeorge Blomgren helps employers define, refine and leverage their culture to attract and retain talent. The Good Jobs unique model helps employers quantify the culture points that are important to today’s job seekers, so they can tell a better story.

He is the Talent Attraction Committee Co-chair for the Milwaukee 7 – M7 Talent Advisory Council and is a recruiter at Lucuas-Milhaupt. He was previously the Recruiting Solutions Director at MRA and is a graduate of Beloit College and Cardinal Stritch.

For More Information:    Visit our Conference Web Site

 Accommodations:
Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check-in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215
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Safety & Security 2.0
Providing the highest levels of safety standards and security ensures good marketing for lodging properties by preventing an accident before it involves a significant loss, liability, and PR challenge.
Effective training and education on safety and security is a vital step to take to avoid potentially ruinous incidents including lawsuits, compliance issues, and accidents.
Todd Seiders, of Petra Risk Solutions, was one of last year’s most popular speakers is back this year to cover a fresh, new list of issues impacting the lodging industry today such as law enforcement requests, helping guests with medical issues, hotel shuttle issues, ADA email and phone scams and more.

As the Director of Loss Control for Petra Risk SolutionsTodd Seiders oversees the risk management and claims departments for approximately 4000 hotels, resorts and spas nationwide.
He is a Certified Lodging Security Director (CLSD), awarded by the American Hotel Lodging Association and has extensive hands on experience with administering Hotel Security, OSHA Safety, and Loss Prevention programs in the workplace.

For More Information:    Visit our Conference Web Site

 Accommodations:
Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215

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