September 2017

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Women in Lodging Leadership Luncheon & Panel 

Register now for lunch and discussion with Industry Leaders directly after the Wisconsin Lodging Conference & Trade Show! 

DATE

Tuesday, November 7th

TIME

12:15 PM – 2:00 PM (Registration opens at 12:00 PM)

LOCATION

Potawatomi Hotel & Casino, Milwaukee 

COST

$29 per person

PROGRAM

Join us for an inspiring panel discussion of distinguished women leaders in the hospitality industry. Each panelist has a wealth of knowledge and experience based on their diverse and interesting career paths. Learn from their stories, career paths, successes, and challenges as women in the industry. Be inspired and motivated to continue your own journey!  Register now 

FEATURED SPEAKERS

___________________________________________________________________________________

About Wisconsin Women in Lodging

Mission

To promote and develop women in the hospitality industry to help them grow both personally and professionally through leadership, education, and networking support.

Benefits

Access to the AH&LA WIL searchable directory
Invitations to education events with inspirational women speakers
Networking & Mentoring Opportunities

Membership

Membership is free for anyone employed at a WH&LA member property. Men wishing to support the mission of WIL may also become a member at no cost, as long as their company is a WH&LA member.

More information

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The Wisconsin Hotel & Lodging Association will once again offer complimentary student registration, eligible students, for packages to the Wisconsin Lodging Conference & Trade Show at Potawatomi Hotel & Casino in Milwaukee.

These student scholarship packages include the following MONDAY (November 6th) activities:

  • Morning educational programs
  • Recognition luncheon
  • Afternoon educational programs
  • Special student session
  • Admission to the Trade Show

Why should you attend the 2017 Wisconsin Lodging Conference?

  1. Meet people – This conference is such a valuable opportunity for you to meet with key players in the industry from all over the state! This conference is such a key place to build a professional network and for a hospitality student, it would be a shame to pass up this opportunity.
  2. Let people meet you – Let key industry players meet you and have you on their radar for internships or work after graduation. Our conference is a great way to get your name out there as you begin to establish yourself in the field.
  3. Build knowledge about your field – The conference lineup offers a number of great speakers who are sharing valuable information about the hospitality industry. Attending our conference is a great way to get a better sense of what’s going on in the field and what is on the horizon!

 

Scholarship Specifications:

  1. Applicants must be students enrolled in a hospitality program at a WH&LA member institution (WH&LA student section members will receive priority consideration).
  2. To apply, complete the form below and submit with a $10 refundable deposit, addressed to WH&LA, by October 17, 2017.
  3. Students who do not receive conference scholarships may apply their deposit toward a conference fee or request a refund.
  4. Scholarship recipients will receive their deposits back during the student session at the conference, provided they ATTEND THE FULL DAY.
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CONFERENCE SESSION HIGHLIGHT #4
** watch for a featured session each week **
Managing Your Online Reputation: The Role of Social Media 

As lodging properties are dependent upon a quality reputation in order to attract and retain guests, learn how you can best customize your social media approach.

Travelers are expressing themselves and sharing their experience in a powerful way across multiple social media platforms. No matter the size of your property, returning guests, prospective travelers and even future employees are looking at your pages and talking about you!

Our panel will discuss the necessity of user generated content and how to maximize regular social media interactions to ensure business success.

FEATURED PANELISTS

Kelly Ehlers is the Founder and President of Ideas that Evoke, an award winning Madison-based social media and PR agency. Since 2009, the agency strives to solve business challenges through social media, influencer marketing and public relations.

Kelly’s rapidly growing agency works with global and domestic brands, including Proctor and Gamble, COTY Beauty, AC Hotel by Marriot, The North Central Group and more.

Matthew Olson founded Signalfire in 2006 after diverse design experience in commercial printing, outdoor advertising, and technical document development.

Signalfire fully supports over a dozen Wisconsin tourism-related clients ranging from resorts to CVBs. Signalfire’s team is based in Delavan but serves clients across North America.

Dr. Andy Dahl is a Marketing Lecturer at the University of Wisconsin – Whitewater where he teaches digital marketing courses and serves as the advisor to the UWW student-run marketing consulting branch.

He has over fifteen years of marketing consulting experience which he gained by helping clients to establish database marketing efforts, launch products, and evaluate marketing/branding efforts.

For More Information:    Visit our Conference Web Site
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Will Your Company Culture Help You to Win the Talent War? 

Lodging properties are in a war for top talent and reliable employees. Even if your property wins employees initially, you are at risk for losing those top performers to competitors offering a new title, pay increase or other perks.

Company culture has been defined as “the nothing that is everything”.  For employers, it is a key factor in attracting, engaging and retaining talent. Nothing beats an engaged workforce comprised of highly talented employees, aligned with your company’s values and culture.

Learn how to identify and cultivate a positive company culture to recruit and retain top talent and increase successes. Our respected speaker will define culture in the most practical ways and provide tips for enhancing and leveraging it to win the talent war.

 

As the Culture Strategy Director for The Good JobsGeorge Blomgren helps employers define, refine and leverage their culture to attract and retain talent. The Good Jobs unique model helps employers quantify the culture points that are important to today’s job seekers, so they can tell a better story.

He is the Talent Attraction Committee Co-chair for the Milwaukee 7 – M7 Talent Advisory Council and is a recruiter at Lucuas-Milhaupt. He was previously the Recruiting Solutions Director at MRA and is a graduate of Beloit College and Cardinal Stritch.

For More Information:    Visit our Conference Web Site

 Accommodations:
Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check-in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215
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Safety & Security 2.0
Providing the highest levels of safety standards and security ensures good marketing for lodging properties by preventing an accident before it involves a significant loss, liability, and PR challenge.
Effective training and education on safety and security is a vital step to take to avoid potentially ruinous incidents including lawsuits, compliance issues, and accidents.
Todd Seiders, of Petra Risk Solutions, was one of last year’s most popular speakers is back this year to cover a fresh, new list of issues impacting the lodging industry today such as law enforcement requests, helping guests with medical issues, hotel shuttle issues, ADA email and phone scams and more.

As the Director of Loss Control for Petra Risk SolutionsTodd Seiders oversees the risk management and claims departments for approximately 4000 hotels, resorts and spas nationwide.
He is a Certified Lodging Security Director (CLSD), awarded by the American Hotel Lodging Association and has extensive hands on experience with administering Hotel Security, OSHA Safety, and Loss Prevention programs in the workplace.

For More Information:    Visit our Conference Web Site

 Accommodations:
Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215

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