March 2015

You are currently browsing the monthly archive for March 2015.

Occupancy was up 1.1 percent in Wisconsin for February 2015. Most market areas saw an increase in occupancy for the month, with the largest increase in La Crosse. ADR was up 4.4 percent statewide for the month, with the largest increase in Door County.

View Smith Travel Data for your region for February 2015 here. This link is password protected for WH&LA Lodging Members only.

SOURCE: SMITH TRAVEL RESEARCH, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED. Provided by STR. For detailed lodging performance data for your area, contact STR at (615) 824-8664 ext. 3504 or *Analysis provided by WH&LA.



The AH&LA Career Center, powered by HCareers, grants access to the nation’s largest searchable online database of candidates and job openings specific to the lodging industry. WH&LA lodging members receive a 20% discount from HCareers.

To view the HCareers and WH&LA member discount whitesheet click here.

Learn more here or speak with an HCareers representative by calling 800/832-3738.

Showcase the excitement and beauty that Wisconsin lodging has to offer as the featured property on the cover of the 2016 Wisconsin Lodging Directory!


Gain exposure across the Midwest and beyond when your property graces the cover of 175,000 copies of this annual directory. The Wisconsin Lodging Directory Cover Contest allows properties to submit photos for judging, and compete in an online quest for the most votes from a group of 12 finalist photos. Engage your Twitter followers, Facebook fans, newsletter subscribers and loyal guests to help get out the vote!

THURSDAY, APRIL 9 @ 11:59 pm CDT.
Submit your images to 

WH&LA member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by THURSDAY, APRIL 9 at 11:59 PM CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to WH&LA Lodging Directory Cover Contest, 1025 S. Moorland Road, Ste. 200, Brookfield, WI 53005 and must be received by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 member properties chosen as a Cover Finalists will be charged a $300 promotion fee for the added visibility outlined below. The past three years of cover contest winners (2015, 2014 and 2013) are not eligible to participate in the 2016 contest. No additional fees will be charged to the Cover Contest winner.     

The 12 Cover Finalists will each have a 2016 Lodging Directory cover designed and displayed at from Monday, April 13 through Friday, May 1. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways email newsletter in April (click to see 2015 issue), sent to more than 8,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 8.

WH&LA member property Cover Finalists will be notified and billed the $300 promotional fee on or around April 10, 2015. If payment is not received by May 1, 2015, the property’s image will be disqualified. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2015, to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2015. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. By submitting photo(s) to the Cover Contest, entrant agrees to outlined terms. WH&LA reserves the right to refuse any photo submission for any reason.

 Questions? Contact Michelle in the WH&LA office via email at or call 262/782-2851.


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