January 2015

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Occupancy was up 3.0 percent in Wisconsin for year-end 2014. All market areas saw an increase in occupancy for the year, with the largest increase in Eau Claire/Menomonie. ADR was up 3.7 percent statewide for 2014, with the largest increase in Madison. For December 2014, occupancy was up 2.9 percent statewide and ADR was up 3.5 percent.

View Smith Travel Data for your region for December & Year-End 2014 here. This link is password protected for WH&LA Lodging Members only.

SOURCE: SMITH TRAVEL RESEARCH, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED. Provided by STR. For detailed lodging performance data for your area, contact STR at (615) 824-8664 ext. 3504 or info@str.com. *Analysis provided by WH&LA.