March 2014

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Occupancy was up 3.7 percent in Wisconsin for February 2014 compared to the same month in 2013. Most market areas saw an increase in occupancy for the month, with the largest increase in Door County. ADR was up 3.3 percent statewide for February 2014, with the largest increase in Appleton/Oshkosh.

View Smith Travel Data for your region for February 2014 here. This link is password protected for WH&LA Lodging Members only.

SOURCE: SMITH TRAVEL RESEARCH, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED. Provided by STR. For detailed lodging performance data for your area, contact STR at (615) 824-8664 ext. 3504 or *Analysis provided by WH&LA.

Showcase the excitement and beauty that Wisconsin lodging has to offer as the featured property on the cover of the 2015 Wisconsin Lodging Directory!

Gain exposure across the Midwest and beyond when your property graces the cover of 175,000 copies of this annual directory. The Wisconsin Lodging Directory Cover Contest allows properties to submit photos for judging, and compete in an online quest for the most votes from a group of 12 finalist photos. Engage your Twitter followers, Facebook fans, newsletter subscribers and loyal guests to help get out the vote!

THURSDAY, APRIL 10 @ 11:59 pm CDT.
Submit your images to 

WH&LA member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by THURSDAY, APRIL 10 at 11:59 PM CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to WH&LA Lodging Directory Cover Contest, 1025 S. Moorland Road, Ste. 200, Brookfield, WI 53005 and must be received by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 member properties chosen as a Cover Finalists will be charged a $300 promotion fee for the added visibility outlined below. The past three years of cover contest winners (2014, 2013 and 2012) are not eligible to participate in the 2015 contest. No additional fees will be charged to the Cover Contest winner.     

The 12 Cover Finalists will each have a 2015 Lodging Directory cover designed and displayed at from Monday, April 14 through Thursday, May 1. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways email newsletter in April (click to see 2014 issue), sent to more than 9,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 9.

The Fine Print
WH&LA member property Cover Finalists will be notified and billed the $300 promotional fee on or around April 11, 2014. If payment is not received by May 1, 2014, the property’s image will be disqualified. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2014, to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2014. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

 Questions? Contact Michelle in the WH&LA office via email at or call 262/782-2851.


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Thanks to the generous donations of our members, we are pleased to announce that the WH&LA “Enjoy Wisconsin” spring online auction is now open for bidding through March 18 at 2:00 p.m.!

View all of the great auction items available and place your bids now!

We appreciate everyone helping to make our online auction a success by donating items, bidding on items and spreading the news about the auction to co-workers, friends & relatives!


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Has your property taken advantage of discounted rates for using Constant Contact for your email marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact email marketing services here.