January STR Data Now Available

Occupancy was up 2.5 percent in Wisconsin for January 2014 compared to the same month in 2013. Nearly all market areas saw an increase in occupancy for the month, with the largest increase in Janesville/Racine. ADR was up 1.8 percent statewide for January 2014, with the largest increase in La Crosse.

View Smith Travel Data for your region for January 2014 here. This link is password protected for WH&LA Lodging Members only.

SOURCE: SMITH TRAVEL RESEARCH, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED. Provided by STR. For detailed lodging performance data for your area, contact STR at (615) 824-8664 ext. 3504 or info@str.com. *Analysis provided by WH&LA.