Occupancy was up 2.8 percent in Wisconsin for 2013 compared to 2012. Nearly all market areas saw an increase in occupancy for the year with the largest increase in Wausau/Stevens Point. ADR was up 2.9 percent statewide for the year, with the largest increase in Milwaukee. Occupancy and ADR were also up 2.6 percent and 2.0 percent respectively for December 2013 compared to December 2012.
View Smith Travel Data for your region for 2013 here. This link is password protected for WH&LA Lodging Members only.
SOURCE: SMITH TRAVEL RESEARCH, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED. Provided by STR. For detailed lodging performance data for your area, contact STR at (615) 824-8664 ext. 3504 or firstname.lastname@example.org. *Analysis provided by WH&LA.