April 2013

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The American Hotel & Lodging Association (AH&LA) presented 2013 WH&LA Chairman of the Board Buck Drossart, CLM, of The Pointe Hotel & Suites and Conference Center, Minocqua, with a State Leadership Award during AH&LA’s annual Legislative Action Summit. The State Leadership Awards were created in 1998 to honor standout members in each partner state association who help implement and strengthen programs. Drossart is pictured at left with J.W. Mariott, Jr., executive chairman & chairman of the board for Mariott International Inc., who was honored with the first AH&LA Voice of the Industry Award.

Vail Brown, CMHS, vice president of global business development & marketing for STR, was also recognized at LAS for receiving the 2013 John Whitaker Award, which is presented to an outstanding Certified Master Hotel Supplier for their dedication and to innovation within the industry. Vail Brown is scheduled to speak at the 2013 Wisconsin Lodging Conference November 3-5 at the Grand Geneva Resort & Spa, Lake Geneva.


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Congratulations to the following WH&LA member on their recent award!

Rainbow Ridge Farms B&B, Onalaska, has been listed in Midwest Living Magazine’s “Best of the Midwest” as the #2 top place to take children in Wisconsin.


We’ve got 12 exceptional finalists in the 2014 Wisconsin Lodging Directory Cover Contest! Voting is open until 11:59 p.m. CDT on Monday, May 6, and the contest winner will be announced on Friday, May 10.

View the 2014 contest finalists and cast your vote here!

Please only vote once for one cover. A valid email address must be entered for your vote to be counted and any duplicate votes from one email address or votes for multiple covers from the same address will be disqualified. **Employees and owners of finalist properties are not eligible to vote.**

Finalist properties include:

Beachfront Inn, Baileys Harbor
Candlewood Suites, Appleton
Heidel House Resort & Spa, Green Lake
Hilton Garden Inn Milwaukee Downtown
Hotel Metro, Milwaukee
Kalahari Resort, Wisconsin Dells
Lake Ripley Lodge, Cambridge
The Osthoff Resort, Elkhart Lake
Radisson Hotel Milwaukee West, Wauwatosa
Sundara Inn & Spa, Wisconsin Dells
Waterbury Inn, Ephriam
Westwood Shores Waterfront Resort, Sturgeon Bay


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Join women from all areas of Wisconsin’s lodging industry for an insightful discussion on Thursday, May 9 for the Wisconsin Women in Lodging Luncheon at the Madison Concourse Hotel & Governor’s Club! Whether you are new to the lodging industry or a seasoned professional this is an event you will not want to miss. Take advantage of this unique opportunity to network and learn! This event is open to all WH&LA members. The program will include facilitated table discussions regarding the issues women employed in the lodging industry face, and the cost to attend is $25.  Register online here!


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Occupancy was up 1.1 percent in Wisconsin for March 2013 compared to the same month in 2012. Most market areas saw an increase in occupancy for the month, with the largest increase in Wausau/Stevens Point. ADR was up 1.7 percent statewide for March 2013, with the largest increase in Janesville/Racine.

View Smith Travel Data for your region for March 2013 here. This link is password protected for WH&LA Lodging Members only.

Provided by STR. For detailed lodging performance data for your area, contact STR at 615-824-8664 ext. 3504 or info@str.com.


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Congratulations to the following WH&LA members on their recent awards!

Parents Magazine Family Fun Travel Awards (Midwest Favorites)
Great Wolf Lodge, Wisconsin Dells – Ranked #2 Favorite Family Resort
Wilderness Hotel & Golf Resort, Wisconsin Dells – Ranked #3 Favorite Family Resort
Kalahari Resort Convention Center & Waterpark, Wisconsin Dells – Ranked #6 Favorite Family Resort

Parents magazine also named the cities of Wisconsin Dells, Lake Geneva and Green Bay as Favorite Midwest Tourist Towns.


Want to get great exposure across the Midwest as the featured property on the cover of the 2014 Wisconsin Lodging Directory? Then enter the Lodging Directory Cover Contest!

Submit your images to communication@wisconsinlodging.org

WH&LA member properties may submit up to two photos featuring indoor and/or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available should your photo be chosen as the winner. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by FRIDAY, APRIL 19, 2013, at NOON CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to WH&LA Lodging Directory Cover Contest, 1025 S. Moorland Road, Suite 200 Brookfield, WI 53005 and must be received (not postmarked) by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 Cover Finalists will be charged a $300 promotion fee due to the great added visibility outlined below. The past three years of cover contest winners (2013, 2012 and 2011) are not eligible to participate in the 2014 contest. 

The 12 Cover Finalists will each have a 2014 Lodging Directory cover designed and displayed at a special page at wisconsinlodging.org from Monday, April 22 through Monday, May 6. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways email newsletter, sent to more than 9,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 10.

The Fine Print
Cover Finalists will be notified and billed the $300 promotional fee on or around April 22, 2013. If payment is not received by May 1, 2013, the property’s image will be disqualified. Only properties that have paid by the deadline will be featured in the promotional email. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2013, to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2013. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via e-mail at communication@wisconsinlodging.org or call 262/782-2851.


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