April 2012

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WH&LA has compiled more than 60 cost-effective ways to market and promote your lodging property to specific target audiences – check out the 2012 Marketing Guide and find a promotion that best suits your needs!




Options include:

  • Digital billboards for as little as $199 per campaign
  • Print co-op ads in publications targeting meeting planners, bus group tours and leisure niches
  • Monthly & seasonal special online showcases at WisconsinLodging.org
  • Email newsletters sent to more than 8,400 subscribers

Check out all that WH&LA can do for your bottom line, and plan your summer & fall marketing campaigns now!


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The Wisconsin Hotel & Lodging Association (WH&LA) has an opening for our Director of Development position, and we are seeking an individual with strong inside sales, marketing, and written/phone communication skills who is committed to improving Wisconsin’s lodging industry by growing our membership and revenue sources to allow us to provide the best services possible!

The Director of Development is responsible for lodging and vendor membership recruitment and retention, as well as all sales for co-op advertising programs, vendor advertising, sponsorships, and trade show booths, along with implementation of a successful Wisconsin Lodging Trade Show on October 22.

The WH&LA has a small office staff of six dedicated professionals, located in Brookfield, and all we need now is a focused and driven team player to contribute to our growth and round out our skill sets. Some college and at least one or more years of full-time work experience required (sales or marketing related is preferred). If you know of such a person, please have them send their resume to WHLAjobs@wisconsinlodging.org. No phone calls please.

The WH&LA is a non-profit trade association representing the lodging industry throughout Wisconsin since 1896. A membership-based organization, we provide government affairs, marketing, education, communication, and legal/regulatory services and resources to more than 700 hotels, motels, resorts, inns, bed & breakfasts, and other licensed lodging properties around Wisconsin.


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From the American Hotel & Lodging Association:

The American Hotel & Lodging Educational Foundation (AH&LEF) has funded a new comprehensive guide addressing recent changes to the Accessibility Guidelines of the Americans with Disabilities (ADA). The guide helps hoteliers review their compliance obligations to determine if and what changes are necessary, including accessible use in and around a property, guestroom design, recreational facilities, auxiliary aids and services, and modification of policies and procedures.

The ADA Guide for Lodging Owners & Operators may be purchased via the Educational Institute for $49 for members and $99 for nonmembers by clicking here. AH&LA members can download a free copy via the members only section of the AH&LA website.

AH&LEF is the not-for-profit affiliate of AH&LA and is funded solely by charitable donations from progressive hospitality leaders and companies within the industry. In 2011, AH&LEF disbursed almost $880,000 to prepare promising college students for a career in hospitality, to attract and retain talented industry professionals, and to fund valuable research for the industry.  Since the Foundation’s inception, more than $15 million has been distributed through its scholarship, education, outreach, and research programs. For more information on donating, visit www.ahlef.org. All AH&LEF contributions are tax-deductible to the fullest extent of the law.

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Occupancy was up in Wisconsin for March 2012 compared to March 2011 and most market areas saw an increase in occupancy, with the largest increase in Door County. ADR was also up statewide compared to March 2011, with the largest increase in Eau Claire/Menomonie.

To view Smith Travel Data for your region for March 2012, click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.


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The TRAC program for Restaurant Servers combines knowledge and skills sections into single tasks so that all of the information needed to perform a particular task can be found in one place. It also serves as an outline for trainers and supervisors, providing specific guidance on how to train each task. Each TRAC Trainer’s Guide contains a job description along with extensive instructions on how to customize the generic job description for the specific property while meeting the guidelines of the Americans with Disabilities Act. Employees who complete the program are prepared for the Certified Restaurant Server exam.

Click the image to learn more or purchase this item from the American Hotel & Lodging Association Educational Institute.


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Congratulations to the following WH&LA members for their recent awards & recognition!

The Hyatt Regency Milwaukee was the first property to be named the World Wide Sales “Franchise Hotel Partner of the Year” in 2011, the award’s inaugural year. The award is based on customer recognition, attendance at industry and Hyatt-sponsored events, response time to group requests for proposals, emulation of Hyatt’s mission and more.

The DoubleTree by Hilton Madison was recently awarded their sixth straight Pride Award, presented to the top 10 DoubleTree properties based on brand consistency, guest loyalty, and DoubleTree brand promise report, which includes guest survey scores in various categories.


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Want to get great exposure across the Midwest as the featured property on the cover of the 2013 Wisconsin Lodging Directory? Then enter the Lodging Directory Cover Contest!


Submit your images to communication@wisconsinlodging.org

WH&LA member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available should your photo be chosen as the winner. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by TUESDAY, APRIL 10 at 11:59 PM CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to WH&LA Lodging Directory Cover Contest, 1025 S. Moorland Road, Suite 200 Brookfield, WI 53005 and must be received (not postmarked) by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 Cover Finalists will be charged a $300 promotion fee due to the great added visibility outlined below. The past three years of cover contest winners (2012, 2011 and 2010) are not eligible to participate in the 2013 contest. 

The 12 Cover Finalists will each have a 2013 Lodging Directory cover designed and displayed at a special page at  wisconsinlodging.org from Monday, April 16 through Tuesday, May 8. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways e-mail newsletter in April, sent to more than 8,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 11.

The Fine Print
Cover Finalists will be notified and billed the $300 promotional fee on or around April 13, 2012. If payment is not received by April 26, 2012, the property’s image will be disqualified. Only properties that have paid by the deadline will be featured in the promotional email. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2012, to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2012. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.

Questions? Contact Michelle in the WH&LA office via e-mail at communication@wisconsinlodging.org or call 262/782-2851.


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From American Express Open Forum:

Are you in a hiring quandary? All signs point to more businesses, big and small, planning to add to head counts. And many employees are itching to make a change after years of doing more work for the same (or even less) pay. Others simply feel they’ve been stagnating in their jobs for the past few years, and can’t wait to spread their wings at a new company.

So either you’ll need to hire because a current employee leaves for greener pastures, or you’ll want to hire because you’ve got more business than you can handle. Still, you’re leery of the expense involved. What’s a small business owner to do?

Consider hiring a new college grad. If you typically don’t think of recent graduates as a source of employees for your business, it’s time to think again. A survey late last year by the National Association of Colleges and Universities found employers were planning to hire 9.5 percent more graduates from the class of 2012 than from the class of 2011.

A similar study by the Collegiate Employment Research Institute at Michigan State University reports hiring of new college graduates will increase by 7 percent, and described employers as more optimistic about the college labor market than they have been since the pre-recession days of 2007continue reading at American Express’ OpenForum.com.


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