February 2012

You are currently browsing the monthly archive for February 2012.

As a special offer, WH&LA is pleased to extend another member benefit to you, FREE access to the state’s largest FOODSERVICE INDUSTRY EVENT – the Wisconsin Restaurant Expo.  Through our promotional partnership with the Wisconsin Restaurant Association, you can get free admission into the Wisconsin Restaurant Expo which will take place in Milwaukee on March 12-14. Click here for more information and to register.


Occupancy was up in Wisconsin for January 2012 compared to January 2011 and nearly all market areas saw an increase in occupancy, with the largest increase in Door County. ADR was also up statewide compared to November 2010, with the largest increase in Eau Claire/Menomonee.

To view Smith Travel Data for your region for January 2012, click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.


From the Racine Journal Times

A Racine man faces a possible fine of $250,000 for failing to make good on a promise to local businesses that he would advertise them in tourism maps.

According to a press release issued today by Wisconsin Attorney General J.B. Van Hollen’s office, the state sued Edward Zapencki at the request of the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP), which investigated Zapencki based on a large number of complaints.

The complaints allege that, using the name Fun Treasure Maps, Zapencki solicited small business owners as far back as 2007 to advertise on cartoon-style maps prepared for targeted Wisconsin communities. Hundreds of businesses paid for advertising on Fun Treasure Maps that have never been produced, the release states.

Read more from the Racine Journal Times here.


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From NBC affiliate WJFW TV-12 in Rhinelander:

A loan program from the U.S. Small Business Administration aims to assist northern Wisconsin businesses impacted by recent drought. Drought conditions hurt agriculture and lake levels across the Northwoods last year, and for resorts and recreational centers, it hasn’t gone unnoticed. Fishing is a prime example. Shallow water levels squeezed spring walleye spawning on lakes like Lac Vieux Desert.

The Small Business Administration has offered a low-interest loan program to businesses that can show they’ve been harmed by drought. Eligible business need to be located in an area that includes Vilas and Forest counties in the Northwoods. Up to $2 million is available and the SBA will accept applications until September.

More information is available by calling the SBA’s Disaster Loan Information Center at 800-659-2955 or at their website, sba.gov.


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Has your property taken advantage of discounted rates for using Constant Contact for your e-mail marketing? While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Get more information on WH&LA-member rates on Constant Contact e-mail marketing services here. The rates on the Constant Contact website do not reflect the discounted price.

If you are already a Constant Contact user, you can still take advantage of this discount! Just e-mail your Constant Contact username to Jake in the WH&LA office and we will arrange to have the discount applied to your Constant Contact subscription.


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This post brought to you by the American Hotel & Lodging Association Educational Institute
Author: Cindy Estis Green, CEO of Kalibri Labs

Every hotel has an optimal channel mix. This is the ideal mix of business from each channel that results in optimal profitability for a hotel, given its position in the marketplace relative to its competitors, taking into account its physical configuration, amenities and condition, management quality, brand strength, marketing prowess, and consumer perception. Figuring it out can be difficult and managing to achieve it is the ultimate challenge.

Realistically, a hotel with a brand flag (and this varies quite a bit by brand and location), will receive 30% to 70% of its business from the “mother ship” through group leads, central reservations, corporate promotions, national account production, loyalty clubs and other brand-sponsored programs. Most hotels still have to fill the rest by closing on the leads in their local/regional markets or through local initiatives. Contribution by a loyalty club in a chain hotel may be as much as 50% of the transient base but that raises the question as to what the individual hotel can do for retention of the other 50% of its customers. For independent properties, they may get some lift from affiliation to reservation or sales consortiums, but most of the time, they source 50% or more locally.

Read the rest of this entry »


These 30-minute online programs are the perfect tools for educating front line positions in compliance with PCI Standards to protect your guest’s sensitive payment card data from credit card fraud, identity theft, and potential security breaches.

This online training comes in six versions, each focusing on the specific PCI requirements relevant to the job position and the employee’s responsibility for safeguarding sensitive payment card data. The six versions are: Information Technology, Front Desk, Retail Operations, Food and Beverage, Accounting, and Sales and Catering.


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WH&LA has been advised about a new credit card scam with a slightly different twist from other recurring scams. Properties are encouraged to review their policies regarding credit card pre-payments, cancellations and refunds, and to beware of the potential for fraudulent activity. A summary of the most current scam can be found here.


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