Year End 2011 STR Data Now Available

Occupancy was up in Wisconsin for 2011 compared to 2010 and nearly all market areas saw an increase in occupancy for the year, with the largest increase in Green Bay MSA. ADR was also up statewide for the year, with the largest increase in Appleton-Oshkosh MSA.

Occupancy and ADR were also up statewide for December 2011 compared to December 2010.

To view Smith Travel Data for your region (now with a separate Door County market area) for year-to-date 2011 (and December 2011 monthly data), click here.

The link above is password protected for lodging members only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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