December 2011

You are currently browsing the monthly archive for December 2011.

WH&LA’s new Sales Webinar Series launches January 2012, and we’ve got our first educational webinar lined up – Social Media: A Roadmap to Bookings! The deadline to register is Friday, January 6, so sign up now!

Learn where lodging properties should market in social media, why social media is an integral park of any property’s marking mix, and key points about social media. Join Tracy Terry, President and founder of Trust eMedia as she walks participants through the basics to mapping a social media journey.

The webinar is scheduled for Wednesday, January 11 at 2:00 p.m. Cost is $25 per log-in for WH&LA members and $75 per log-in for non-members. Registrations received after the January 6 deadline will increase to $35 per log-in for WH&LA members and $85 per log-in for non-members.

Sponsored by Procter & Gamble

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Occupancy was up in Wisconsin for November 2011 compared to November 2010 and nearly all market areas saw an increase in occupancy, with the largest increase in Green Bay MSA. ADR was also up statewide compared to November 2010, with the largest increase in Green Bay MSA.

To view Smith Travel Data for your region for November 2011, click here.

The link above is password protected for lodging memebrs only – email Michelle in the WH&LA office if you need help logging in or call 262/782-2851.

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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The International Society of Hotel Association Executives (ISHAE) has recognized WH&LA with two ISHAE Awards of Excellence. The awards were presented and sponsored by USA TODAY and were given out in December at the 25th annual ISHAE Winter Conference in La Jolla, California.

WH&LA was recognized in the the Government Affairs category for the lodging industry’s effort in getting support for an increase in state tourism funding. Recognition in the Public Relations category was for the Gas Card Getaways program WH&LA ran during the summer months, allowing member properties to advertise any special gas card promotions to attract travelers. Both awards were in the category of state associations with annual budgets of more than $500,000.

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The Wisconsin Department of Revenue has posted several updates, reports and publication revisions to its website, with two in particular relevant to the lodging industry, including:

Tax Release: ‘Buy One, Get One Free’ and Similar Promotions,” which revises an article of the same name, reflecting a law change that went into effect on September 1, 2011.

Golf Courses – How Do Wisconsin Sales & Use Taxes Affect Your Operations,” also known as “Publication 226″ has been revised.

Additional resources available at the Department of Revenue’s website include the December 2011 “Withholding Tax Update,” with articles like “Current Withholding Rates to Apply for 2012,” “Recent Legislation – Health Care Benefits for Adult Children under 27,” “Federal Wage Statements and Information Returns,” and more.

The above links are password protected for lodging members only. If you need help logging in, email Michelle in the WH&LA office or call 262/782-2851.

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From the American Hotel & Lodging Association
By Minh N. Vu & Karen L. Stephenson

It’s been 20 years since the signing of the original Americans with Disabilities Act (ADA), a law that has influenced society and the way we do business. Recent revisions to the ADA make it more important than ever to stay up to date on how your business accommodates people with disabilities.  This article provides ways that lodging properties can help guests with disabilities make the most of their stays through the property’s compliance with the legal requirements of Title III of the Americans with Disabilities Act. This article also addresses new accessibility requirements for existing and newly-constructed swimming pools, wading pools, and spas.

More on creating an outstanding guest experience for individuals with disabilities can be found here.

The above link is password protected for lodging members only. If you need help logging in, email Michelle in the WH&LA office or call 262/782-2851.

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Congratulations to the following WH&LA member properties for their recent awards & recognitions!

Settle Inn & Suites, Appleton, was recently named 2010 Inn of the Year by Boomerang Hotels. The award is presented to the one property which has excelled in all operational areas to present a high quality product that results in maximum guest satisfaction. The property also received awards for Excellence in Quality Assurance and Outstanding Breakfast Presentation.

Americas Best Value Inn-Campus View, Eau Claire, received a Best of the Best award for Overall Excellence (over 60 rooms) from Vantage Hospitality, which honors the top Americas Best Value Inn hotels in 11 different categories.

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From travelpulse.com:

Travel spending will be up this holiday season as more Americans plan trips over the river and through the woods, according to the third annual Access America Vacation Confidence Index released by Mondial Assistance. Nearly six in 10 Americans (57 percent) are confident they will take a holiday trip this year, up from 50 percent in 2010. The increase in spending spurred by more travelers will translate to a nearly $6 billion bump for the travel industry as holiday travel spending is expected to reach $65.2 billion, a 10 percent increase from last year.

Travelers intend to spend $980 on average, down slightly from $1,040 budgeted on average last year. But with significantly more adults expecting to take a trip, overall spend will increase to $65.2 billion.

To read more from travelpulse.com, click here.

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WH&LA offers all member properties a free listing on our website at wisconsinlodging.org. We encourage all member properties to get the most out of this free promotion on the site by adding a property photo, completely free of charge.

Properties can submit a digital photo of their choice to Dustin in the WH&LA office via email, and photos can be updated by WH&LA staff at any time of year. Hard-copy photographs can be mailed to the WH&LA office, c/o Dustin, at 1025 S. Moorland Road, Ste. 200, Brookfield, WI 53005.

Watch for an announcement in early 2012 regarding website enhancements to wisconsinlodging.org, including a feature to display multiple photos of each property on listing pages!

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During the month of December, AH&LA members will receive an additional 20% off products from the Educational Institute as a thank you for supporting AH&LA and WH&LA.

All WH&LA member properties with 51 or more rooms are automatically AH&LA members. Questions about your AH&LA membership status or interested in becoming an AH&LA member? Email Jennifer in the WH&LA office or call 262/782-2851.

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