Occupancy was up in Wisconsin in August 2011 compared to August 2010 and several market areas saw an increase in occupancy, with the largest increase in Madison. ADR was also up statewide compared to August 2010, with the largest increase in La Crosse.
Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.