August 2011

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Over the coming weeks we will feature information on each educational session to be held at the Wisconsin Lodging Conference. The highlight series will give you a glimpse into the sessions, introduce the speakers, and provide a link to register to take advantage of the abundance of lodging information planned.

Creating a Customer-Focused Mindset

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Wisconsin Lodging Conference & Trade Show
November 6-8, 2011
Radisson Paper Valley Hotel, Appleton

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Last week the Federal General Services Administration (GSA) released the new Federal Per Diem Rates for Lodging and Meals & Incidentals (M & I) that will go into effect Oct. 1, 2011 and expire Sept. 30, 2012. While the “CONUS” rate, for all communities & counties not specifically listed, stayed the same, there were numerous changes for those listed.

Full text of this Capitol Insider can be found here by clicking the August 25, 2011 link. This link is password protected for lodging members only. Contact Michelle in the WH&LA office or call 262/782-2851 if you need help logging in.

 

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Owners of historic homes in Wisconsin may qualify for state income tax credits for repair and rehabilitation expenses through a program administered by the Wisconsin Historical Society’s Division of Historic Preservation.

To qualify, an owner’s personal residence must be one of the following (click to continue reading):

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Want to win a free full-package registration to the Wisconsin Lodging Conference in November? WH&LA is holding a drawing for one lucky person – all you have to do to enter is help promote the Lodging Conference on Facebook! It’s this simple… go to the WH&LA Facebook page, click the “like” button if you haven’t already, and then post a video on our page telling the world why you love our conference or why you want to come for the first time. The deadline to enter is August 31, so register now!

Promotion Sponsor

Terms: Winner must be a lodging member of the Wisconsin Hotel & Lodging Association. While no refunds will be given for registrations that have already been purchased a winner may transfer the free registration to an employee or owner of any member property. Video should be of reasonable quality and be posted to the facebook.com/WisLodging page by the August 31 deadline. By posting the video, you give the Wisconsin Hotel & Lodging Association the right to use it for promotional purposes.

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Over the coming weeks we will feature information on each educational session to be held at the Wisconsin Lodging Conference. The highlight series will give you a glimpse into the sessions, introduce the speakers, and provide a link to register to take advantage of the abundance of lodging information planned.

Increase Online Sales Through Social Networking

Learn how to increase your online sales conversions rate by as much as 500 percent and your website traffic by 20 percent by gaining access to millions of potential customers and prospects for your lodging property through Facebook, Twitter, and LinkedIn.

Join Stephen Woessner of Predictive ROI to learn a practical and tactical 10-step social networking process that will help you persuade this rapidly growing and influential audience by creating and sharing content like social networking status updates, blogs, website content pages, podcasts, YouTube videos, and more. REGISTER NOW!

Wisconsin Lodging Conference & Trade Show
November 6-8, 2011
Radisson Paper Valley Hotel, Appleton


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To assist businesses with complying with the new ADA regulations such as those impacting the lodging industry, Section 44 of the IRS Code allows a tax credit for certain small businesses.

More information about the tax credit can be found here. (This information is password protected for lodging members only. E-mail Michelle in the WH&LA office or call 262/782-2851 if you need help logging in.)

 

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Occupancy was up in Wisconsin in July 2011 compared to July 2010 and most market areas saw an increase in occupancy, with the largest increase in Madison. ADR was also up statewide compared to July 2010, with the largest increase in Milwaukee.

To view Smith Travel Data for your region for July 2011, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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Over the coming weeks we will feature information on each educational session to be held at the Wisconsin Lodging Conference. The highlight series will give you a glimpse into the sessions, introduce the speakers, and provide a link to register to take advantage of the abundance of lodging information planned.

10 Must Do’s for Online Reviews

Amber Fox

People are talking online…can you hear them?  Hotel guests are adding 21 new reviews on Trip Advisor every minute of every day and studies have shown your TripAdvisor ranking can have a serious impact on your online reservation conversion rate.  However, many of us are overwhelmed at the information out there and not sure the best use of our time.  This informative presentation will review how spending a few minutes a day managing review channels can insure you are taking maximum advantage of this channel.

Join Amber Fox from Signature Worldwide, for an entertaining and educational presentation on how to deal with online reviews. REGISTER NOW!

Wisconsin Lodging Conference & Trade Show
November 6-8, 2011
Radisson Paper Valley Hotel, Appleton

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Session Sponsor

Presenting Sponsor

 

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By: Jeremy D. Engle
Reinhart Boerner Van Deuren S.C.
Madison, WI|
The views and opinions expressed in this article are solely those of the author and should not be interpreted as legal advice.

It’s a standard practice: post notice on the back of each guest room door, stating that the hotel has a safe for storing guests’ valuables and that the hotel isn’t liable for the loss of valuables not stored in the safe. By following these statutory requirements, the hotel is supposed to be protected from liability for guests’ lost valuables so long as the hotel’s negligence isn’t the reason for the loss. But merely complying with the statutory requirements may not offer the protection one presumes.

The problem is that some courts have limited the protection provided by the Wisconsin Hotelkeeper’s Liability Act, and similar statutes in other states, by ruling that the statute doesn’t apply in situations where the guest doesn’t have an opportunity to secure valuables with the hotel. Specifically, courts have ruled that the statutes don’t protect hotels around the check-in and check-out periods. That may not sound like a big deal, but consider the Wisconsin case where a guest sued a hotel, alleging that after checking in and entering his room, he was assaulted and the attackers stole more than a million dollars worth of diamonds from him. According to the court’s recitation of the facts, there was no dispute that the hotel had fully complied with the Wisconsin Hotelkeeper’s Liability Act – it provided a safe, had adequate locks, and posted sufficient notice on the bathroom doors. Yet the federal appeals court, which was applying Wisconsin law, decided that the statute did not protect the hotel because a guest who had just entered his room didn’t have the chance to review the notice and use the safe. Thus, the court allowed the million dollar lawsuit against the hotel to proceed.

To continue reading about protections of the Hotelkeeper’s Liability Act, click here.

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