July 2011

You are currently browsing the monthly archive for July 2011.

WH&LA received the following request from a Wisconsin-based, non-profit organization called Northwest Passage, which develops programs and services for children and adolescents who are struggling with mental illness and severe behavioral disorders:

Northwest Passage is trying to incorporate healthy living into our programming, and we’re hoping your lodging members can help. We are in need of any used fitness equipment that properties are ready to replace [or have already replaced], as we are creating fitness centers for the youths in our programs.

Other programming that Northwest Passage provides includes guidance, direction, individual and family counseling, social services, special education, adventure challenges, restitution and community service, vocational training and aftercare services.  Clients in the Northwest Passage programs participate in school, physical activities, life skills training, therapy and community service activities on a day-to-day basis and approximately 300 at-risk youths are served each year.

If your property can help, contact Lisa Hobbie of Northwest Passage by email or call 715/327-4402.


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Article from frogloop.com, written by Allyson Kapin:

A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks.  This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. As savvy marketers and nonprofit campaigners know, numbers can be sliced and diced. Unfortunately many of these studies never tell the entire story. For example, the latest ComScore study says “Facebook now reaches 73% of the total U.S. Internet population each month.”

As more marketers release their own social media studies and statistics, the more pressure organizations face to build and/or refine their own social media engagement. As you continue to plan and evaluate social media’s role in your organization, arm yourself with the right knowledge and memorize these five social media myths.

MYTH #1: A Facebook page can replace your website.

THAT IS THE WORST IDEA EVER, said Maggie McGarym, the Online Communications and Social Media Manager for the American Speech-Language-Hearing Association.

“Lets be perfectly clear: while Facebook can certainly be useful as an outpost to your company’s website, it could not and should not ever replace it. Thinking Facebook could take the place of a company’s website is like saying your car is so great soon you can just live in it and get rid of your house,” said McGary.

The full text of this article from frogloop.com can be found here.


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Occupancy was up in Wisconsin in June 2011 compared to June 2010 and most market areas saw an increase in occupancy, with the largest increase in Green Bay MSA. ADR was also up statewide compared to June 2010, with the largest increase in Green Bay MSA.

To view Smith Travel Data for your region for June 2011, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.


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We’ve compiled the top 10 most frequently searched amenities on wisconsinlodging.org for the first six months of 2011 – do you know which ones are most often searched by travelers? Do you offer those amenities at your property?

January – June, 2011

1. AAA Official Appointment (572 searches)
2. No Smoking Allowed (535 searches)
3. Horseback Riding (406 searches)
4. Whirlpool in Room (392 searches)
5. Cottages/Cabins (378 searches)
6. Outdoor Waterpark (373 searches)
7. Beach (305 searches)
8. Fireplaces in Room (295 searches)
9. Complimentary Full Breakfast (234 searches)
10. Meeting Rooms/Conventions (224 searches)

Make sure your property’s amenities are up-to-date on your listing page at wisconsinlodging.org. Making changes and sending updates is easy – just log into the members website (contact Michelle in the WH&LA office or call 262/782-2851 if you need help logging in) and click the Update/Edit Info link. A complete list of all available WH&LA amenities is available here.


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AH&LA is hosting a webinar titled “New ADA Title III: Will You Be in Compliance on March 15, 2012,” scheduled for Wednesday, July 27 from 1 – 2:30 p.m. CDT. This webinar is free for all AH&LA members.* The session will be led by two legal experts who have been actively involved in working with AH&LA to submit comments to the Department of Justice during deliberations on these changes.

Topics covered will include: new requirements for existing swimming pools, spas, saunas and steam rooms; new standards for what is considered an accessible facility; clarified or expanded requirements regarding lodging reservations, service animals, effective communication with guests with disabilities, etc.; coverage of power mobility devices (like Segways); and proposed regulations for accessible websites, point-of-sale devices, guestroom beds and other furniture, and other self-service equipment.

Register for the webinar here.

*All WH&LA members with 51 or more rooms/units automatically join AH&LA, and smaller properties with 1 – 50 rooms/units have the option to join each year if they would like). If your property is not an AH&LA member, the cost of the Webinar is $99; however, as a separate membership for a small property without a restaurant is only $110, this may be something to consider. Contact the WH&LA office at 262/782-2851 for any questions on AH&LA membership.


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Recently, a company in Racine that owns several IHOP restaurants in Wisconsin, has been found to have violated Title VII of the Civil Rights Act of 1964 for engaging in sexual harassment. The focus of the lawsuit was the allegations of sexual harassment at one of the company’s restaurants. The Equal Employment Opportunity Commission (EEOC) requested and obtained an injunction to stop further acts of sexual harassment.

Today’s WH&LA Advisory, submitted by Barry L. Chaet, Esq. of Beck, Chaet, Bamberger & Polsky S.C. in Milwaukee, discusses the decision in the harassment lawsuit and what it means for companies that own multiple facilities in Wisconsin that use one management company, central personnel office or general manager to provide personnel services and implement EEOC policies at all of its facilities.

The full text of today’s WH&LA Advisory can be found here by clicking the July 5 link. This link is password protected for lodging members only. Email Michelle in the WH&LA office or call 262/782-2851 if you need help logging in.


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