April 22, 2011

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Occupancy was up in Wisconsin in March 2011 compared to March 2010 and nearly all market areas saw an increase in occupancy, with the largest increase in Green Bay MSA. ADR was also up statewide compared to March 2010, with the largest increase in Appleton/Oshkosh MSA.

To view Smith Travel Data for your region for March 2011, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.


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